Blog
August 19, 2019
JSX's rebrand jumps on the opportunity for alternative air travel. Image courtesy of JSX
By Staff reports
Luxury brands are putting the emphasis on storytelling in rebranding campaigns and media tie-ups.
{"ct":"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","iv":"8134e9df64a5d13b3f6ba1ecbb9157c3","s":"5220384a544a966e"}
Share your thoughts. Click here