Multichannel

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Is Vera Wang extending too far with Zales collaboration?

August 12, 2011

BMW uses humor to display financial services extended protection plan

August 11, 2011

Kenneth Cole uses multichannel fundraising to build Haiti wellness center

August 4, 2011

Gucci increases digital presence with Tumblr, updated mobile app

August 3, 2011

Tatler tries on augmented reality to celebrate September Web relaunch

August 1, 2011

What luxury brands should mind when prepping for holiday campaigns

July 29, 2011

Gilt City unveils pop-up event site for New Yorkers escaping to the Hamptons

July 29, 2011

Why luxury brands should care about magazines’ digital presence

July 28, 2011

Fontainebleau promotes end-of-summer bash with Pitbull video

July 26, 2011

Neiman Marcus picks Drew Barrymore for multichannel Art of Fashion push

July 25, 2011

How luxury marketers can entice purchase by using sound in digital marketing

July 21, 2011

Burberry peeks racy ads with Facebook premiere

July 14, 2011

Mulberry evokes English fantasy with fall/winter campaign strategy

July 8, 2011

Swarovski flaunts Hello Kitty collection with Facebook-first approach

July 7, 2011

Jimmy Choo men’s collection debuts with video hook

July 6, 2011

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Cultivating relationships increases customer loyalty, transactions: Zappos exec

July 1, 2011

Tourneau exec sees paradigm shift in retail

June 30, 2011

Storytelling should be focus for luxury brands: HL Group

June 29, 2011

Lincoln looks to up its luxe factor through Hearst ad series

June 27, 2011

Zegna ends anticipation with virtual 3D store, mobile app

June 24, 2011