Multichannel

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Chanel chooses digital push for new eyewear collection

June 24, 2011

Customer service ecosystem crucial for brand engagement: Forrester

June 23, 2011

Loyalist expectations determine brands’ customer experience strategy: Forrester

June 22, 2011

Customer satisfaction drives all other company aspects: SAP exec

June 22, 2011

Burberry goes for Swinging Sixties look with new ad campaign

June 13, 2011

BMW rolls out marketing red carpet for new X3, 6 Series cars

June 13, 2011

Harrods unleashes digital multichannel campaign for in-store boutique

June 6, 2011

Augmented reality generates powerful advantage for luxury brands: expert

June 2, 2011

Links of London discusses strategy behind top-performing multichannel campaign

May 27, 2011

Boucheron sees 50pc Web site traffic increase with augmented reality

May 25, 2011

Belvedere taps Lady Gaga in multichannel marketing strategy

May 20, 2011

Rue La La curates new experiences for affluent New Yorkers

May 19, 2011

Selfridges launches largest campaign in brand history with Project Ocean

May 16, 2011

Lexus pushes hybrid models with multichannel Conde Nast partnerships

May 10, 2011

Are high-end brands on too many low-end channels?

May 4, 2011

Pitfalls for luxury brands to avoid when going global

May 3, 2011

Mercedes-Benz outlines 2011 US marketing strategy

April 28, 2011

Bergdorf chooses multichannel approach to announce Fendi partnership

April 21, 2011

Jaeger-LeCoultre uses multichannel approach to promote preservation of marine sites

April 14, 2011

ToryBurch.com redesign, mobile site enhances shopping experience

April 13, 2011

Why luxury baby boomers still matter

April 12, 2011