Consumer packaged goods

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Nespresso reaches global audience via first US TV campaign

May 1, 2012

Architectural Digest April issue up 47pc in ad pages year over year

March 13, 2012

Kerastase up social media strategy through new search technology

March 1, 2012

Departures March/April ad revenue up 36pc

February 16, 2012

Charbonnel et Walker leaves no channel behind for Valentine’s Day marketing

February 9, 2012

Facebook evolution presents new kind of social commerce: WWD speaker

January 26, 2012

Vanity Fair ads indicative of affluent consumer confidence

January 13, 2012

Top 10 luxury marketing ideas in 2011

January 3, 2012

Chanel, Wedgwood nab last-minute shoppers with incentive emails

December 20, 2011

Fendi, Tory Burch use Facebook ad platform to drive page traffic

December 12, 2011

Email open rates up 7.8pc year over year: Epsilon

December 8, 2011

Charbonnel et Walker steps up holiday campaign with digital contests, giveaways

December 8, 2011

Moët & Chandon offers customizable bottle in time for holiday gift giving

November 22, 2011

Montblanc uses new microsite to open timepiece ecommerce to US consumers

November 15, 2011

Chanel amps digital strategy with Facebook app, microsite

November 7, 2011

Tatler guides consumers through holidays with themed ads, supplements

November 7, 2011

Flash-sales site MarkaVIP positioning itself as “Gilt Groupe” of the Middle East

October 24, 2011

Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book

October 19, 2011

Mcommerce necessary for driving ROI during holidays

October 19, 2011

How to avoid turning the luxury brand into a commodity

October 7, 2011

Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand

October 5, 2011