Consumer packaged goods

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Charbonnel et Walker leaves no channel behind for Valentine’s Day marketing

February 9, 2012

Facebook evolution presents new kind of social commerce: WWD speaker

January 26, 2012

Vanity Fair ads indicative of affluent consumer confidence

January 13, 2012

Top 10 luxury marketing ideas in 2011

January 3, 2012

Chanel, Wedgwood nab last-minute shoppers with incentive emails

December 20, 2011

Fendi, Tory Burch use Facebook ad platform to drive page traffic

December 12, 2011

Email open rates up 7.8pc year over year: Epsilon

December 8, 2011

Charbonnel et Walker steps up holiday campaign with digital contests, giveaways

December 8, 2011

Moët & Chandon offers customizable bottle in time for holiday gift giving

November 22, 2011

Montblanc uses new microsite to open timepiece ecommerce to US consumers

November 15, 2011

Chanel amps digital strategy with Facebook app, microsite

November 7, 2011

Tatler guides consumers through holidays with themed ads, supplements

November 7, 2011

Flash-sales site MarkaVIP positioning itself as “Gilt Groupe” of the Middle East

October 24, 2011

Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book

October 19, 2011

Mcommerce necessary for driving ROI during holidays

October 19, 2011

How to avoid turning the luxury brand into a commodity

October 7, 2011

Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand

October 5, 2011

Hennessy campaign garners 1.3M QR code interactions

October 5, 2011

How should luxury brands react to talk of a recession?

September 30, 2011

Burberry, Estée Lauder make the cut in L2’s beauty-specific digital IQ index

September 29, 2011

Mobile is key for reaching affluent family market: Ipsos Mendelsohn

September 29, 2011