Marketing

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Why luxury brands should create a world of value for customers

November 1, 2023

Clarifying luxury brand values and positioning for an evolving marketplace

October 26, 2023

‘Instagram remains top-reigning platform for brand amplification’: Launchmetrics

October 25, 2023

Mercedes-Benz performs world’s first public two-car electric crash test

October 20, 2023

The necessity of customer intimacy with today’s luxury audience

October 18, 2023

What marketers must know about luxury consumer tiers today

October 11, 2023

Is it time to reinvigorate your marketing agenda with a heritage strategy?

September 25, 2023

North American consumers rank ‘comfort’ highest among list of luxury attributes: report

September 12, 2023

Global UHNWI population falls 5.4pc in 2022: report

September 7, 2023

Disney taps Virgil Abloh design firm for centennial campaign kickoff

August 15, 2023

Influencer engagement integral to growth of luxury home brands: Launchmetrics

July 28, 2023

YSL Beauty expands ‘Abuse Is Not Love’ campaign

July 26, 2023

Diverging consumer needs require new advertising approaches: Ipsos

July 26, 2023

At Wimbledon 2023, luxury labels come out to play

July 17, 2023

Up 78pc, conscious product searches surge at Farfetch

June 29, 2023

Retail-owned media spending increases 25pc in 2023: report

June 19, 2023

Kering Americas announces first-time partnership with NYC Pride

June 14, 2023

American couples spending more money, time on wedding planning: report

June 12, 2023

Billionaire population down 3.5pc in 2022: report

June 6, 2023

Product close-ups, celebrity cameos driving consideration on LinkedIn: report

June 5, 2023

Acting differently to serve customers of ultra-luxury brands

May 26, 2023