Marketing

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Video commerce offers brands new channels to sell to consumers

August 5, 2020

The new rules of driving aspiration for luxury brands

August 5, 2020

Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible

August 4, 2020

LVMH, Kering and the new luxury strategy post-COVID-19

August 4, 2020

Why you should not put partnership marketing on hold

August 4, 2020

Will virtual livestreamers replace humans in China?

August 3, 2020

LVMH debuts “Timeless” Instagram series demystifying story behind brand icons

August 3, 2020

Gucci enlists models in DIY campaign for fall-winter 2020-21

July 30, 2020

Moncler CEO Remo Ruffini talks digital domination in China

July 29, 2020

How can countries lure affluent Hong Kong residents?

July 27, 2020

UK fashion giant Mulberry taps ForwardPMX to grow China market

July 23, 2020

How marketing will have to change in a homebody, digital economy

July 21, 2020

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Why Burberry’s problems should scare all luxury brands

July 21, 2020

Why are top luxury brands flocking to WeChat Channels?

July 20, 2020

Luxury brands must deliver purpose in post-pandemic world

July 17, 2020

The Virgilization of Virgil Abloh

July 17, 2020

Luxury brands must transform to meet new consumer needs

July 16, 2020

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Why digital mastery is the only option for today’s luxury brands

July 14, 2020

Ettinger allies with likeminded UK brands to drum up summer attention

July 13, 2020