Marketing

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UK fashion giant Mulberry taps ForwardPMX to grow China market

July 23, 2020

How marketing will have to change in a homebody, digital economy

July 21, 2020

Burberry creates video game, Internet art to push Summer Monogram collection

July 21, 2020

Why Burberry’s problems should scare all luxury brands

July 21, 2020

Why are top luxury brands flocking to WeChat Channels?

July 20, 2020

Luxury brands must deliver purpose in post-pandemic world

July 17, 2020

The Virgilization of Virgil Abloh

July 17, 2020

Luxury brands must transform to meet new consumer needs

July 16, 2020

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Why digital mastery is the only option for today’s luxury brands

July 14, 2020

Ettinger allies with likeminded UK brands to drum up summer attention

July 13, 2020

Versace debuts round two of Very Versace social campaign

July 13, 2020

New campaign asks pointed question: What does Moncler mean to you?

July 13, 2020

How Western brands can find the app in China that reaches their perfect audience

July 13, 2020

How Western brands can find the app in China that reaches their perfect audience

July 12, 2020

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

Dior reimagines female body through prism of fashion doll in fall-winter 2020-21 haute couture collection

July 7, 2020

Will your brand survive the Chinese decade?

July 7, 2020

Key issue to consider: Brand DNA versus customer DNA

July 7, 2020

5 steps to turning a brand’s sales force into a relationship-building team post-pandemic

July 6, 2020

The pandemic recession demands a digital response

July 2, 2020