Marketing

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New Luxury Item podcast: Featured guest is Luxury Marketing Council CEO Chris Olshan

September 23, 2019

Facebook launches interactive features for brands

September 20, 2019

Sephora, Nordstrom lead in personalization rankings

September 19, 2019

Optimizing human flow: Making the most of data and experiential marketing

September 19, 2019

Gucci puts lens on self-expression in eyewear ads

September 18, 2019

Advertising to black consumers on the decline as their spending power grows

September 18, 2019

Consumers increasingly turning to AI assistants for product advice, customer service

September 17, 2019

Louis Vuitton visits Vietnam in Spirit of Travel effort

September 11, 2019

Affluent Japanese, South Korean women differ in their approach to luxury

September 11, 2019

Call for speakers and sponsors: China Outlook 2020 conference Nov. 6 New York

September 10, 2019

Building shopping experiences that tap into your audience’s senses

September 10, 2019

Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google

September 6, 2019

Streetwear: Efficiency and effectiveness of value creation in luxury

September 6, 2019

Primacy of image in luxury

September 6, 2019

Zegna unveils new installment of #WhatMakesAMan campaign

September 5, 2019

Pink campaign takes brand ambassadorship to humorous degree

September 4, 2019

Marketers should tailor video content to different platforms: Gartner L2

September 4, 2019

Retail apps increase both sales and returns: study

September 3, 2019

Louis Vuitton breaks video campaign for fall 2019 footwear with attitude

September 3, 2019

Why luxury marketers should double-down on Monaco

September 3, 2019

Majority of consumers find digital advertising unconvincing

August 29, 2019