Multichannel
March 28, 2013
By Erin Shea
Chanel's new beauty line can help the French fashion house gain aspirational buyers while retaining its loyal customers.
{"ct":"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","iv":"f61e884a0e8297e9d08a1e94ddfdf068","s":"02e073503d9fd360"}
Share your thoughts. Click here