Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"cf1d1092dd2479cc7638e98cd0000ab8","s":"c9580ac6c9c915ca"}
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