Marketing

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Homegrown Chinese brands on the rise as foreign rivals hunker down

September 1, 2022

Kering continues philanthropic efforts to support biodiversity

August 24, 2022

Are KOL collaborations still important for luxury brands in China?

August 22, 2022

“Collab fatigue” is a myth, says new data from StockX

August 19, 2022

Shopify promotes paid collaboration with new influencer vertical

August 17, 2022

Luxury brands recognize importance of self-care through unexpected experiences

August 17, 2022

Gen Zers gallivant with gift cards as preferred payment method: report

August 15, 2022

UGC can be crucial to a brand’s bottom line: Bazaarvoice

August 12, 2022

Fragrance improves brand awareness and revenue for fashion labels: report

August 12, 2022

Luxury marketing struggles to extract accurate data insights: Launchmetrics

August 12, 2022

Brands need better data to keep consumers loyal: report

August 5, 2022

Marketing experts’ top tips for brand collaboration in China

August 4, 2022

How China’s Gen Z threatens luxury as we know it

August 3, 2022

Consumers want gamification, technology in shopping journey: Bazaarvoice

August 1, 2022

Who do UHNWIs trust most? Their digitally savvy kids: report

July 29, 2022

The good old days: Why nostalgia amplifies brand collabs in China

July 28, 2022

Understanding segmented consumer types critical to brand growth: Euromonitor

July 27, 2022

Brands must appeal to disparate consumer causes, financial anxieties

July 26, 2022

Influencers, creators prioritize human connection: report

July 22, 2022

LVMH spotlights employees in ‘Métiers d’Excellence’ documentary

July 21, 2022

Hispanic affluents surpass other affluents in online activities: Ipsos

July 20, 2022