Marketing

No categories

Luxury brands should tailor marketing techniques around the world: BCG

December 16, 2020

The challenge of Chinese lower-tier cities for luxury brands

December 16, 2020

Why luxury’s future is female

December 15, 2020

5 trends that will impact sales craft next year

December 15, 2020

What the Facebook antitrust suit means for luxury marketers

December 11, 2020

Facebook faces groundbreaking antitrust lawsuit

December 10, 2020

As streaming shift speeds up, luxury brands should respond with new marketing tactics

December 8, 2020

CMOs must turn into game-changers in 2021: Forrester

December 8, 2020

Gucci, Burberry lead luxury brands in digital acceleration: Altagamma

December 7, 2020

Affluent tech adopters present marketing opportunity for brands

December 7, 2020

Louis Vuitton, Gucci lead in search volume in largest luxury markets

December 2, 2020

Museums become latest institutions to embrace livestreaming to woo Chinese consumers

December 1, 2020

Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director

November 30, 2020

The young love luxury, but are brands ready?

November 30, 2020

As luxury spending shifts to China, brands must adapt to reach shoppers

November 25, 2020

Connections redefined: What authenticity really means

November 25, 2020

7 trends to watch in luxury influencer marketing in 2021

November 24, 2020

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

Luxury Institute launches Advanced Personalization Xchange

November 20, 2020

Empathy, understanding essential for brands reaching post-COVID consumers

November 20, 2020

Brands must tap into adaptability, perseverance to successfully transform

November 20, 2020