Marketing

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Planning/budgeting cycles shrinking to 6-12 months from 3-5 years

June 26, 2019

Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25

June 25, 2019

Marketers unprepared for potential recession: report

June 25, 2019

Luxury labels turn to monobrand sites, WeChat to reach Chinese customers

June 24, 2019

Stores should leverage the Instagrammable retail trend

June 24, 2019

Affluent consumers unsatisfied with luxury marketing: YouGov

June 21, 2019

Colors in luxury – Luxury Memo special report

June 20, 2019

Positive feedback, relevant information key to drawing in new consumers

June 19, 2019

Gucci campaigns for its timepieces in political-themed ads

June 18, 2019

Brands fail to consistently improve customer experiences: Forrester

June 18, 2019

Brand values should come from the inside out

June 17, 2019

Valentino films sunny flash mob in eyewear push

June 14, 2019

Customer satisfaction hinges on fulfilling specific needs: Forrester

June 12, 2019

Innovative brands are more trusted in eyes of consumers

June 12, 2019

Sub-Zero Group develops branding campaign around culinary experiences

June 11, 2019

Luxury brands flaunt goods for Father’s Day gifting

June 10, 2019

Single worst brand-building mistake a company can make?

June 10, 2019

British luxury worth more than $60B ahead of Brexit

June 7, 2019

Luxury brands flex their sustainable practices on World Environment Day

June 6, 2019

Apple’s new privacy features may hamper marketers

June 5, 2019

Coordinated, prominent product placement most effective: study

June 4, 2019