Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"2c06a80498f8bfba4f7eb8828a024e99","s":"fbedcfa2a00f23ee"}
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