Multichannel
October 1, 2013
By Joe McCarthy
While most luxury automakers have rich traditions in the racing world, how thoroughly should this history be woven into a brand's image?
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","iv":"6e4255052e472b24d6c8ddd365a90f79","s":"445215e534c1e174"}
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