Marketing

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Data is king: improving the digital customer experience through insights

April 22, 2022

Forget short video, “medium-form” video is China’s latest brand battleground

April 22, 2022

3 emerging trends in luxury

April 22, 2022

Consumers, brands must meet halfway to propel sustainable models: IBM

April 20, 2022

Why do luxury brands misunderstand Gen Z in China?

April 20, 2022

How luxury brands should navigate Chinese fonts

April 19, 2022

China’s crackdown on celebrity culture is just getting started

April 18, 2022

Social media is Gen Z’s top news source: YouGov

April 15, 2022

Gen Z lays down the gauntlet for luxury

April 15, 2022

Global disruption is opportunity for innovative brands: Kantar

April 14, 2022

58pc of consumers follow at least one virtual influencer: report

April 11, 2022

As app spending grows, brands must understand platform preferences

April 11, 2022

Gen Z shoppers find AR experiences, ads more personal: Snap

April 6, 2022

Hyper-personalization can increase customer conversion by 250pc

March 31, 2022

Consumers will offer information in exchange for rewards: report

March 29, 2022

2 tips for marketers in the new era of data privacy

March 29, 2022

Brands cognizant of crucial need for hybrid ecommerce, in-person offerings: report

March 25, 2022

How Apple iOS data privacy updates made email marketing king – once more

March 25, 2022

Shoppers want brands to focus on pay equity, fair labor: AMA

March 24, 2022

Why luxury real estate professionals need PR

March 17, 2022

Organic content offers social media marketers key insights

March 10, 2022