Marketing

No categories

Millennial, Asian outreach boosts value of Italian luxury brands

March 21, 2019

JW Anderson hawks handbags in infomercial spoof

March 20, 2019

Gucci’s UK search volume up as brand cultivates millennial loyalty

March 20, 2019

Television advertising is losing its clout in conversational pull

March 18, 2019

How Lamborghini drives engagement through social media

March 15, 2019

Micro-influencers care more about results of campaigns: report

March 15, 2019

Luxury marketers can no longer view Chinese consumers as a monolith

March 14, 2019

Facebook edges out brand sites as top digital discovery channel

March 13, 2019

How brands can make their chatbots take off

March 13, 2019

Walpole urges government to avoid no-deal Brexit

March 12, 2019

Accessibility, privacy underscore emerging luxury trends

March 12, 2019

Pricing presents challenge, opportunity for luxury brands in 2019

March 11, 2019

Less than half of affluents optimistic about the economy: Ipsos

March 11, 2019

10 trends to understand Indian middle class consumers’ attitude to luxury

March 11, 2019

Luxury brands shine a light on important women for IWD

March 8, 2019

Instagram expands ad options for brands and influencers

March 8, 2019

Facebook tries to balance consumer, advertiser relationships with privatization plan

March 8, 2019

Women Who Lead: Sarah Gargano on the evolution of luxury PR and her agency

March 8, 2019

Facebook’s Mark Zuckerberg: A privacy-focused vision for social networking

March 7, 2019

Majority of affluent consumers unswayed by advertising

March 5, 2019

Facebook files suit to stop sales of fake followers

March 4, 2019