Marketing

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Instagram, TikTok most influential in reaching Gen Z: report

October 4, 2021

Changing luxury: Myths and realities amidst the pandemic

October 4, 2021

Will the new 007 be a blockbuster for luxury?

October 1, 2021

How luxury brands can succeed in China post-COVID-19

September 30, 2021

TikTok expands marketing tools, social commerce offerings

September 29, 2021

Klarna leads pay-later rivals in Gen Z outreach

September 29, 2021

The luxury market is not what it used to be. Here is why

September 27, 2021

Does swapping celebrities damage your brand?

September 24, 2021

With Kris Wu and other idols tainted, what is luxury’s next China strategy?

September 23, 2021

Consumers are mobile gamers, mobile gamers are consumers

September 22, 2021

Global consumer confidence remains flat: Ipsos

September 21, 2021

“Luxury” is in the product, right? Wrong

September 21, 2021

Why retailers should cater to millennial moms this holiday season

September 17, 2021

What China’s changing “996” culture means for luxury

September 17, 2021

Millionaires redefining luxury as wealth and health

September 16, 2021

China’s crackdowns could make luxury marketing a lot more boring in 2022

September 16, 2021

5 key consumer trends for the post-COVID-19 era

September 15, 2021

Luxury loses $7.6B in brand value, Porsche remains on top: report

September 14, 2021

Launchmetrics makes its NYFW debut with Negris LeBrum

September 13, 2021

Cross-border luxury shoppers gravitate to online convenience

September 10, 2021

The secret to surviving a PR nightmare in China

September 9, 2021