Your marketing team’s brand paradigm must evolve from product flogger to consumer ally – and trust me, this is a move worth making.
Articles Tagged ‘mobile commerce’
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
We recently finished a massive analysis of thousands of mobile usability studies in which we identified the major mobile traps that marketers fall into when transitioning their sites and apps to mobile.
Analyses of consumer behavior have shown that mobile users have different needs and expectations than desktop users.
In retailers’ haste to get a mobile solution to help manage business from afar, we need to slow down a little to consider four areas of mobile business intelligence for retail that will either make or break your investment.
Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.
Mobile solutions should move out of the creative departments and into the strategy or planning departments of the agency world.
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
What most QR readers are missing is consumer preference to simply read the code quickly, reliably and effortlessly each and every time.
A bigger battle for the consumer’s attention is quietly underway that will evolve showrooming beyond the store.