There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
Articles Tagged ‘mobile commerce’
If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.
NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.