Articles Tagged ‘mobile commerce’


Power of design and imagination: Lessons from Apple and Nokia

September 2, 2014

What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.

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Brands are missing a mobile opportunity with seniors

August 29, 2014

Unlike the trends in other age demographics, year-over-year technology use by seniors shows slow growth. The reason is that mobile devices get more complicated each year.

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3 trends to watch in the ad tech space

August 28, 2014

Years ago, quality content was what it took to stand out from the competition. But, today, ad technology has entered the fray and proven to be a disruptive force.

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Ready or not, here comes the wearable app ecosystem

August 27, 2014

With the emergence of wearables, it is going to be apps that link users to the Internet, not the browser-based world we are all familiar with on the PC. This has big implications for business, and not just media and advertising.

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Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

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Why a streaming app is not enough for radio

August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

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How does push compare to email?

August 22, 2014

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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How solving for identity can fix mobile measurement

August 21, 2014

As mobile advertising has grown and evolved over the years, one issue that has never been fully solved is measurement.

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8 ways mobile can work harder for brands and retailers

August 20, 2014

From the marketing side of the house, mobile continues to be viewed as a promotional channel. With few exceptions, consumer relationship development and nurturing are not part of the conversation in branded goods makers and their retail channel partners.

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3 steps that allow mobile programs to build shopper trust

August 19, 2014

If mobile is such an opportunity, why are more sales not happening through tablets and smartphones?

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