In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
Articles Tagged ‘mobile commerce’
Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.
Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.
Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.
Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.
As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.
According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.
Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?
If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.
The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.