Articles Tagged ‘mobile commerce’


How to market to the various kinds of luxury consumers

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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Goldfish-sized attention spans: The marketer’s new challenge

July 22, 2015

For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.

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3 steps to build long-term customer relationships with mobile

July 21, 2015

Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.

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Peninsula draws attention to new mobile experience with exclusive offerings

July 20, 2015

The Peninsula Hotels is celebrating its recently released new mobile experience by offering consumers exclusive discounts when they book reservations on their mobile phones or tablets.

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Why Apple Watch apps should be one-dimensional

July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

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Gucci introduces new campaign in The Cut mobile advertisement

July 17, 2015

Italian fashion label Gucci is inspiring consumers to start shopping for fall by highlighting its new campaign on the mobile-optimized Web site of New York magazine’s The Cut.

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How Google’s buy button, voice search could make retail sales skyrocket

July 17, 2015

NEW YORK – Executives at Google’s Retail Leadership Summit 2015 discussed the company’s initiatives for building a more frictionless smartphone shopping experience, including rolling out mobile voice search for shopping and a buy button implemented within advertisements.

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Why store visits are not conversions

July 17, 2015

Given the inherent flaws, counting store visits as conversions represents a rather alarming shift in the industry. Marketers are investing dollars in campaigns without being able to correlate them to sales results.

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There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance

July 15, 2015

As the omnichannel reality of ecommerce sinks in, it has become harder and harder to ascribe any meaningful significance to a particular mobile channel’s conversion rate by itself.

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How to build a successful Apple Watch app

July 14, 2015

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

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