Articles Tagged ‘mobile commerce’


How digital activity logging is changing customer research

May 5, 2015

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

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Prepare to target users pairing the Apple Watch with their iPhones

May 4, 2015

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

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The Dalmore releases mobile app to educate and engage consumers

May 1, 2015

Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.

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Future of mobile commerce lies in messaging: Radialpoint CEO

May 1, 2015

NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29.

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Programmatic: The stock market of digital advertising

May 1, 2015

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

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Is responsive Web design overhyped?

April 28, 2015

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

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Mobile optimization is essential for brands using social media platforms: L2

April 27, 2015

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.

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Traffic methods for mobile commerce

April 27, 2015

Overall, mcommerce is expected to account for 40 percent of all global online transactions by the end of 2015. To be successful, marketers must have a strong hold on mobile performance marketing methods to drive sales.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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Stop failing at mobile-campaign attribution

April 24, 2015

How many of your mobile campaigns simply fail to generate the metrics that you really need to justify your mobile ad budget? I am guessing more than your directors would prefer.

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