Articles Tagged ‘mobile commerce’


5 marketing requirements for luxury customer engagement in 2015

December 17, 2014

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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ABCs of content marketing and why it matters to brands

December 15, 2014

Traditional marketing is becoming less powerful, interesting, accessible and useful to companies and prospects.

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Mobile makes the “last millisecond” the “last inch” for in-store experiences

December 12, 2014

Last millisecond still exists, certainly, but the overwhelming convergence of mobile and in-store – consumers browsing on their smartphones, then shopping at a bricks-and-mortar location, mobile couponing or showrooming – gives the concept an entirely new context.

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An untapped advertising opportunity during the holidays

December 11, 2014

Marketing around the holiday season will always be a highly competitive and rather expensive undertaking, but it is a critical point in time for advertisers and one they cannot get wrong.

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6 Movember lessons for pulling off effective marketing campaigns

December 10, 2014

Movember has grown faster and bigger than a hormone-powered Fu Manchu. Now in its eleventh year, the phenomenon is not only a bona fide grassroots health awareness movement, it is a brilliantly executed marketing campaign.

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Does mobile-first leave the customer behind?

December 9, 2014

As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.

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Mobile shopping spurred on by consumer spontaneity

December 8, 2014

According to Forrester Research, United States mobile commerce is projected to hit $114 billion this year. With the idea of mobile shopping becoming more mainstream, consumers have become increasingly comfortable making payments on their phone and on the go.

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4 trends developing in content marketing in 2015

December 5, 2014

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

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A $30,000 smartphone with four wheels and a motor

December 3, 2014

If you ask most people to name the most expensive computing device they own, they will likely name their laptop or television. But for most Americans, the answer is actually sitting in their driveway.

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Why now is the time to invest in iBeacon technology

December 2, 2014

The possibilities for iBeacons are countless, but the window to be an early adopter of this new technology is shrinking by the minute.

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