Articles Tagged ‘mobile commerce’


FTC issues new social media and endorsement guidance

September 2, 2015

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 31, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Why cinema is the heart of advertising – with mobile at its core

August 31, 2015

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 28, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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Lack of WiFi on selling floor is a serious concern: report

August 27, 2015

Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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Luxe City Guides launches all-in-one travel app

August 26, 2015

Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.

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How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

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Shiseido partners with Lane Crawford to examine most meaningful things

August 24, 2015

Japanese personal care brand Shiseido is partnering with Chinese department store chain Lane Crawford to highlight the things most precious to people in a new charitable photography exhibition.

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