Articles Tagged ‘mobile commerce’


Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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Why is shopping on your phone so difficult?

February 18, 2015

There is a very serious problem with online smartphone purchases. Tiny keyboards make it very difficult to enter credit card, billing and shipping information – about 150 keystrokes. Google puts smartphone shopping cart abandonment at 97 percent.

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What to consider when selecting a new CRM system

February 17, 2015

Five factors to keep in mind when narrowing down the search for avoiding the trap of signing on for the wrong CRM offering.

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4 marketing requirements to make 2015 even more profitable

February 13, 2015

Here are the four things to keep in mind to make your marketing click with your prospects in 2015, followed by a sure-fire process for discovering even more strategies on your own.

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Snapchat opens the floodgates to publishers and brands

February 12, 2015

Last month Snapchat, the popular mobile messaging application famous for self-destructing messages, launched a new feature entitled Discover. It functions as a media portal, allowing publishers to curate a daily mix of short-form content. Launch partners include top-tier media properties such as ESPN, the Food Network and CNN. Primarily online publishers such as Yahoo and Vice are also represented.

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How location became the tail wagging the future of mobile ad creative

February 11, 2015

Looking at the most successful location-informed mobile campaigns over the past 18 months, it is clear there are several creative techniques that drive more traffic to the aisles, showrooms and tables of advertisers.

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