Articles Tagged ‘mobile commerce’


How to court a mobile app user

February 12, 2016

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

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Data rules Echo, Siri and Google Now

February 11, 2016

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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Mobile advertising to get more creative to target shoppers

February 11, 2016

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

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Do consumers always know what they want to buy?

February 10, 2016

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

February 8, 2016

The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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Mobile offers and loyalty programs deserve a second look

February 8, 2016

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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47pc want real-time promotions – few retailers offer them: report

February 4, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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3 challenges facing mobile programmatic buyers

February 4, 2016

Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.

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Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Mobile video ads poised to explode, but brands must make investment: L2

February 2, 2016

Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.

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