The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.
Articles Tagged ‘mobile commerce’
Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
Japanese personal care brand Shiseido is partnering with Chinese department store chain Lane Crawford to highlight the things most precious to people in a new charitable photography exhibition.