Articles Tagged ‘mobile commerce’


Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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Missed opportunities of mobile messaging

June 26, 2015

There is no shortage of articles on how to make the best use of the mobile medium, replete with key factors and catchy acronyms. But here are a few simple ideas that I do not find in the wild. They are borne of my incredulity over our collective lack of manners.

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Bang & Olufsen, Givenchy, Van Cleef & Arpels and Saks – Live news

June 25, 2015

Luxury Daily’s live news from June 24 – Bang & Olufsen joins smartwatch conversation via Google partnership; Givenchy muses on Versace in latest ad effort; Van Cleef & Arpels to align heritage, design at Masterpiece London; Saks drives summer foot traffic via day-long circus event.

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Lexus introduces virtual reality experience via mobile app

June 23, 2015

Toyota Corp.’s Lexus is giving consumers the chance to enjoy its fastest vehicles from the comfort of their homes with a virtual reality experience.

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Search optimization on desktop, mobile needed by fashion brands: L2

June 19, 2015

In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.

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6 fundamentals of successful mobile engagement

June 19, 2015

Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

June 18, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research and analysis focused on evolving consumer behavior and marketers’ adaptation to trends and changed needs via mobile use.

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How Everything-as-a-Service will help brands on mobile

June 18, 2015

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

June 17, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Boston Retail Partners and Nielsen. This daylong New York event is an immersion in invaluable market research and analysis focused on evolving consumer behavior and marketers’ adaptation to trends and changed needs via mobile use.

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