Articles Tagged ‘mobile marketing’


BMW gets smart with mobile advertising

September 1, 2015

German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.

Share on FacebookShare on LinkedInShare on Twitter

Why cinema is the heart of advertising – with mobile at its core

August 31, 2015

Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.

Share on FacebookShare on LinkedInShare on Twitter

Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

Share on FacebookShare on LinkedInShare on Twitter

BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

Share on FacebookShare on LinkedInShare on Twitter

Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

Share on FacebookShare on LinkedInShare on Twitter

Luxe City Guides launches all-in-one travel app

August 26, 2015

Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.

Share on FacebookShare on LinkedInShare on Twitter

Mobile ads prove more click-worthy than social sharing buttons: report

August 26, 2015

Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

Share on FacebookShare on LinkedInShare on Twitter

Audi sees 80pc higher completion rate with vertical mobile video ads

August 25, 2015

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.

Share on FacebookShare on LinkedInShare on Twitter

How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

Share on FacebookShare on LinkedInShare on Twitter