German automaker BMW is seeing a surge in mobile traffic at one Washington location thanks to a digital advertising platform.
Articles Tagged ‘mobile marketing’
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.
Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.
German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.