The United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.
Articles Tagged ‘Research’
Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.
Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.
For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.
Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.
Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.
In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.
South Korea poses an opportunity for retail ecommerce due to its tech-savvy, brand aware citizens, according to a new report by Borderfree.
NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”