More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Articles Tagged ‘Research’
Fifty-one percent of United States consumers consult multiple channels when making purchases, compared to a global average of 67 percent, according to a new study released by Zendesk.
Fifty-nine percent of adults in the United States have made a purchase on Amazon in the past year, according to a new survey by the Shullman Research center.
Lancôme Paris, Kiehl’s and L’Oréal Paris clinched the top three spots in L2 Think Tank’s “Digital IQ Index: Beauty 2013″ study as competition escalates on a variety of fronts.
LVMH Moët Hennessy Louis Vuitton is looking to become the foremost innovator in the luxury beauty and cosmetics markets with insights supplied by a new research and development center called Hélios.
Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
In response to how smartphones have altered the way consumers shop, a new report by Forrester Research indicates that 66 percent of luxury consumers are more willing to interact with a sales associate equipped with a mobile device.
NEW YORK – A study conducted by Social@Ogilvy and revealed at ad:tech New York 2013 examined how brands can drive advocacy for products and services through social media, but showed a disconnect between research and marketing teams.
The number of ultra-high-net-worth individuals is continuing to grow with 2,170 global billionaires holding a combined $6.5 trillion net worth in 2013, according to a new census report by Wealth-X and UBS.
Forty-four percent of affluent consumers consider Louis Vuitton to be overrated, whereas 17 percent feel the same about Lexus, according to a survey by the American Affluence Research Center.