To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.
Articles Tagged ‘Research’
A “Great Brand Migration” is sending car owners in China searching for new brands to meet their escalating expectations, according to a new report by Boston Consulting Group.
A new report by The Shullman Institute found that consumers across demographic categories, especially the ultra-affluent, will be shopping at online-only retailers this holiday season.
The Interactive Advertising Bureau reviewed the top 100 fashion brands chosen by Women’s Wear Daily’s and found that jeweler Tiffany & Co. is ahead of the pack.
Mobile now plays an integral role in every stage of the purchasing process for cars, according to a report by L2.
Research recently conducted by LinkedIn has revealed that personal and professional life events disrupt regular purchasing patterns.
American Express’ private travel club Inspirato released a report that examines the typical renter of vacation homes.
Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.
Luxury automotive brands are increasing differentiation tactics as the market becomes clogged with new competitors, according to a new report by Frost & Sullivan.
As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.