Articles Tagged ‘Research’


92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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46pc of affluent households have taken a cruise in past 10 years: report

April 15, 2014

The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 10, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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64pc of urban Chinese say craftsmanship most defines luxury: study

March 28, 2014

Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.

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Chinese watch demand increases 59pc, drives global market: report

March 27, 2014

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

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Amazon poised to gobble up Canadian ecommerce sales: L2

March 24, 2014

A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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Audi, MIT track taxis to optimize urban ride-sharing

March 14, 2014

Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.

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