Articles Tagged ‘Research’


Affluent consumers disappointed by in-store experiences: report

July 22, 2014

The United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.

Share on FacebookShare on LinkedInShare on Twitter

Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

Share on FacebookShare on LinkedInShare on Twitter

ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

Share on FacebookShare on LinkedInShare on Twitter

Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar Land Rover advances windshield technology

July 11, 2014

Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.

Share on FacebookShare on LinkedInShare on Twitter

Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

Share on FacebookShare on LinkedInShare on Twitter

Affluent shoppers drive retail consumption: report

July 1, 2014

Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.

Share on FacebookShare on LinkedInShare on Twitter

Vanity Fair creates marketer playbook with Born Curious campaign

July 1, 2014

In the wake of its centennial celebration, Condé Nast’s Vanity Fair looked to understand its core audience’s sensibilities and affinities for the imprint through a quantitative study with A.T. Kearney.

Share on FacebookShare on LinkedInShare on Twitter

South Korea boasts highest global credit card penetration: report

June 27, 2014

South Korea poses an opportunity for retail ecommerce due to its tech-savvy, brand aware citizens, according to a new report by Borderfree.

Share on FacebookShare on LinkedInShare on Twitter

Emotion generated through consumer experience drives brand loyalty

June 25, 2014

NEW YORK – As technology redefines what it means to compete, brands will need to have a scientific understanding of the factors that lead to success in consumer experiences, according to a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

Share on FacebookShare on LinkedInShare on Twitter