Articles Tagged ‘Research’


Location-based services help retailers deliver customer-centric experience

February 10, 2016

A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.

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Apple Watch, Rolex most searched-for watches in 2015

February 10, 2016

Global searches for the top 50 watchmakers increased by 56 percent in 2015, per a report by jewelry retailer Karus Chains.

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Retailers see correlation between beacons and mobile coupon redemption: report

February 10, 2016

Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.

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Android Pay, Apple Pay reach parity as mobile pay adoption grows: report

February 8, 2016

The leader in mobile payments still remains unclear, but Android Pay is gaining speed and the technology as a whole is likely to reach mainstream adoption within four years if added benefit for customers is provided, according to a report from Packaged Facts.

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Virtuoso notes Latin American, South East Asian travel as 2016 trend

February 5, 2016

High-end hospitality network Virtuoso has uncovered where its affluent members plan to travel this winter and spring.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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Chanel most desirable brand among Chinese affluents: report

February 3, 2016

Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.

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Mobile video ads poised to explode, but brands must make investment: L2

February 2, 2016

Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.

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Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase

January 28, 2016

The luxury conversation occurring across social media channels has increased by 75 percent year-over-year, according to a new report by NetBase.

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Influencer marketing needs to prioritize content over commerce

January 27, 2016

The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.

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