Articles Tagged ‘Research’


Fashion brands increase Instagram interactions by 77pc: L2

July 30, 2015

Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

July 29, 2015

Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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68pc of affluent Chinese likely booking a cruise this year: report

July 28, 2015

Affluent Asian consumers show a strong interest in cruise tourism, with the market growing by double digits over the past three years, according to a new report from Agility Research.

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Internet retail key to reaching next generations of luxury consumers: report

July 27, 2015

Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing.

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EU fashion sector sees sales loss of 9.7pc due to counterfeiting

July 24, 2015

Each year, more than $28.5 billion in profits is lost in the European Union due to counterfeit apparel and accessories, according to a new report by the EU Observatory.

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Where do luxury travelers prefer to vacation?

July 23, 2015

While luxury travelers still tend towards European trips, the two destinations where they spent the most time were in Asian and the Middle East.

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How to market to the various kinds of luxury consumers

July 23, 2015

As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.

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Luxury travelers make up to 18 purchases before a trip: report

July 23, 2015

The time period before a consumer takes a trip is an ideal time to target them with retail advertisements, due to a higher likelihood they will convert, according to new research from Rocket Fuel.

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Mobile programmatic encounters slow adoption, faces several challenges: report

July 22, 2015

While much has been made of the strong adoption of programmatic buying, a new report from the Interactive Advertising Bureau and PwC reveals adoption is stronger on desktop, with mobile facing a number of challenges.

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Personal accessories sales growth stalling in 2015: Euromonitor

July 20, 2015

Sales of personal accessories, such as handbags, jewelry and watches, are projected to experience a slump this year, decreasing 1 percent to $527 billion, according to new data from Euromonitor.

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