Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.
Articles Tagged ‘Research’
The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.
The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.
Chinese consumers look to a brand’s craftsmanship more than other factors when determining its luxury status, according to a new study by Mintel.
Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.
A new report by L2 and Google Canada found that a shabby omnichannel environment in Canada has pushed consumers to look across the border for ecommerce, clearing the field for Amazon.
In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.
Audi of America is teaming up with MIT and General Electric to track more than 150 million taxi trips in New York to address urban transportation problems.