Articles Tagged ‘Research’


As consumer trust increases, so will marketers’ mobile spend

January 28, 2015

Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.

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Luxury brands reaching half of digital potential: report

January 27, 2015

Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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82pc consumers think online advertisers obtain too much personal information: report

January 26, 2015

Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.

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Payment security top priority for retailers in 2015

January 22, 2015

More than 63 percent of retailers list payment security within their top three priorities for 2015, according to a new report by Boston Retail Partners.

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Estée Lauder and Christian Dior top charts in beauty IQ: L2

January 22, 2015

Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.

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43pc of consumers prefer to shop online: IBM

January 20, 2015

While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM.

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Global interest in haute horlogerie increases 23pc: report

January 20, 2015

Switzerland’s Patek Philippe, Vacheron Constantin and Audemars Piguet were among the watchmakers to claim the highest consumer interest on a global scale, according to according to a preview of Digital Luxury Group’s World Watch Report 2015.

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Avoid the deadly sins of luxury marketing: Wealth-X exec

January 16, 2015

NEW YORK – Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.

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Mobile is “tail wagging the dog” of business transformation: Forrester

January 15, 2015

NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.

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