Articles Tagged ‘Research’


The “Next 15″ will drive 80pc of emerging market growth by 2025: report

July 30, 2014

As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.

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Affluent travelers more receptive to online reviews than traditional media: report

July 29, 2014

When luxury consumers are deciding where to stay as they travel, reviews posted online have more influence than similar appraisals delivered in magazines, newspapers or television, according to a new report from Unity Marketing.

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Luxury retailers outspent brands on paid search in 2013: report

July 28, 2014

A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Affluent consumers disappointed by in-store experiences: report

July 22, 2014

The United States’ wealthiest consumers primarily spend their shopping dollars in-store, but only a quarter of these consumers enjoy the experience of in-person shopping, according to a new survey by Time Inc. and YouGov.

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Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

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Jaguar Land Rover advances windshield technology

July 11, 2014

Jaguar Land Rover is working to reduce distractions for drivers with virtual enhancements to windshields.

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Mercedes-Benz outpaces competitors with digital: L2

July 2, 2014

Mercedes-Benz, Lexus and BMW received top scores in L2′s latest report, while Bugatti, Bentley Motors and Rolls-Royce floundered at the bottom.

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Affluent shoppers drive retail consumption: report

July 1, 2014

Targeting and attracting the business of affluent consumers is fundamental to a retailer’s economic success, according to a new survey conducted by Unity Marketing.

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