Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.
Articles Tagged ‘Research’
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
More than 63 percent of retailers list payment security within their top three priorities for 2015, according to a new report by Boston Retail Partners.
Beauty is an especially successful ecommerce category with distribution, online reviews and search visibility on retail sites being the most important factors when it comes to giving some brands an edge over others, according to L2’s latest report.
While almost half of consumers show a preference for shopping online, only 29 percent actually made their last purchase via ecommerce, according to a new report by IBM.
Switzerland’s Patek Philippe, Vacheron Constantin and Audemars Piguet were among the watchmakers to claim the highest consumer interest on a global scale, according to according to a preview of Digital Luxury Group’s World Watch Report 2015.
NEW YORK – Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile FirstLook: Strategy 2015 Jan. 14.