Articles Tagged ‘Apparel and accessories’


Diane von Furstenberg grows personal brand with TV show launch

October 31, 2014

American fashion label Diane von Furstenberg is gearing up for the premiere of its brand-centric television show with a multichannel campaign.

Share on FacebookShare on LinkedInShare on Twitter

Moncler appeals to adventurers with special-edition Leica

October 31, 2014

French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.

Share on FacebookShare on LinkedInShare on Twitter

Chanel shows off fall handbags via interactive mobile ad

October 30, 2014

French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.

Share on FacebookShare on LinkedInShare on Twitter

Henri Bendel puts focus on in-house line with premium handbags

October 30, 2014

New York-based department store Henri Bendel is elevating its offerings with the launch of a premium handbag collection.

Share on FacebookShare on LinkedInShare on Twitter

French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

Share on FacebookShare on LinkedInShare on Twitter

Kering pushes sustainability through London College of Fashion partnership

October 28, 2014

Luxury conglomerate Kering will present plans for its five-year partnership with the London College of Fashion’s Centre for Sustainable Fashion on Oct. 29.

Share on FacebookShare on LinkedInShare on Twitter

John Varvatos limits watch line to target brand enthusiasts

October 28, 2014

American fashion designer John Varvatos has teamed up with Swiss watchmaker Ernst Benz on limited-edition timepieces.

Share on FacebookShare on LinkedInShare on Twitter

Burberry shows dedication to young talent through BAFTA initiative

October 28, 2014

British fashion label Burberry partnered with the British Academy of Film and Television Arts (BAFTA) for its 2014 Breakthrough Brits initiative, which selected 18 up-and-coming stars in film, television and gaming.

Share on FacebookShare on LinkedInShare on Twitter

Loro Piana aims for conversions with new mobile site

October 28, 2014

Italian cashmere brand Loro Piana is expanding its mobile commerce beyond its iOS application with a mobile-optimized Web site.

Share on FacebookShare on LinkedInShare on Twitter

Gucci, Chanel jockey for entry-level consideration in November’s Vogue

October 28, 2014

Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast’s Vogue.

Share on FacebookShare on LinkedInShare on Twitter