French fashion label Balmain overtook Chanel in social media impressions during Paris Fashion Week with 2.2 million total actions compared to the latter’s 1.63 million.
Articles Tagged ‘Apparel and accessories’
Italy’s Gucci has drawn inspiration from contemporary philosophers for its recent collaboration with LOVE magazine.
French fashion house Dior is concentrating its attention on menswear through the opening of a dedicated boutique in Paris.
Department store chain Saks Fifth Avenue is increasing its established footprint in Greenwich, CT, with the opening of a standalone boutique.
U.S. footwear label Stuart Weitzman is reaching the affluent audiences of Bergdorf Goodman and Neiman Marcus through digital campaigns focused on personal style.
French conglomerate Kering is furthering its environmental efforts by co-producing a feature-length documentary about climate change.
Italian fashion label Dolce & Gabbana is paying tribute to mothers with a multichannel marketing push for its winter 2016 collection.
The menswear market is expected to top $450 million by the end of this year, according to a new study prepared by men’s lifestyle magazine Details.
With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.
Italian fashion house Gucci is introducing new iconography to its jewelry collections, drawing inspiration from the spring/summer 2016 runway presentation.