Articles Tagged ‘Apparel and accessories’


Jimmy Choo drives in-store traffic via made-to-measure pick-ups

October 23, 2014

British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

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Dolce & Gabbana, Chanel push wide product range in Vogue’s October edition

October 23, 2014

Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.

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Kering announces CEOs for Brioni, Bottega Veneta

October 21, 2014

Luxury conglomerate Kering is giving the reins of three brands over to new CEOs.

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Dior paints portrait of founder in biography

October 20, 2014

French couture house Christian Dior is retracing the decade-long career of its eponymous founder with a new book.

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Tod’s ignites ecommerce sales with online only handbag promotion

October 20, 2014

Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.

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Financially-confident consumers to increase holiday spending by 8.7pc: report

October 20, 2014

Holiday gifting in the United States is expected to reach $77.5 billion this season with online sales trumping in-store purchases, according to a new survey by Time Inc. and YouGov.

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Net-A-Porter incentivizes engagement from 1M Instagram followers

October 17, 2014

Online retailer Net-A-Porter is commemorating the milestone of reaching 1 million Instagram fans with a week-long user-generated content campaign.

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Jimmy Choo opens on London Stock Exchange

October 17, 2014

Following a number of cancelled listings, Jimmy Choo began trading on the London Stock Exchange Oct. 17.

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Easy days are over in China

October 17, 2014

NEW YORK – Luxury brands managed to reap huge profits with crude strategies in China a few years ago, but now only smart marketers versed in cultural norms will survive, according to a China Luxury Advisor partner at Luxury Interactive 2014 on Oct 15.

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Global digital marketing requires country-specific strategies

October 17, 2014

NEW YORK – As luxury brands open up their business globally through digital, their strategy for different markets needs to reflect cultural differences, according to a professor from the Fashion Institute of Technology at Luxury Interactive 2014 on Oct. 15.

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