Articles Tagged ‘Multichannel’


Dior reimagines Monsieur Dior’s good luck charm in fine jewelry

May 22, 2015

French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.

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Brands accentuate dedication to form, elegance through ballet-inspired efforts

May 21, 2015

Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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The enduring impact of auto anniversary efforts

May 20, 2015

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

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Estée Lauder cooks up nostalgia using founder’s recipe

May 19, 2015

Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.

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Mercedes-Benz reunites racing legend with victory car in 360-degree film

May 15, 2015

Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.

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The Dalmore shares notes of DFS-exclusive whisky to drive interest

May 14, 2015

Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.

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Brands get to consumers’ hearts with emotional Mother’s Day efforts

May 7, 2015

Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.

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Saks extends Glam Gardens to bespoke fashion illustrations

May 6, 2015

Department store Saks Fifth Avenue is capturing its May event programming, Glam Gardens, through illustrations using flower petals as a medium.

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Armani helps consumers delve into brand history with exhibition space

May 4, 2015

Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan.

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