Articles Tagged ‘Multichannel’


Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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Tiffany calls in “Concierge of Love” for gift-giving advice

January 20, 2015

U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day.

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Times of turmoil provide creative freedom for brave luxury brands

January 15, 2015

NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.

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Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

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Mr Porter creates full apparel brand to surround film collaboration

January 13, 2015

Online menswear retailer Mr Porter is exploring its British sartorial roots through a capsule collection and content hub influenced by the feature film, “Kingsman: The Secret Service.”

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter

January 7, 2015

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Louis Vuitton is 2014 Luxury Marketer of the Year

January 5, 2015

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Selfridges is 2014 Luxury Retailer of the Year

January 5, 2015

British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.

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Louis Vuitton is 2014 Luxury Marketer of the Year

January 2, 2015

French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision.

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Selfridges is 2014 Luxury Retailer of the Year

January 2, 2015

British department store chain Selfridges is Luxury Daily’s 2014 Luxury Retailer of the Year for its use of entertainment to make itself a shopping destination.

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