Articles Tagged ‘Multichannel’


Lexus muses on Santa’s magic in holiday campaign

November 21, 2014

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

Share on FacebookShare on LinkedInShare on Twitter

Astley Clarke touts internal tech strategy to tell creation anecdote

November 10, 2014

British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.

Share on FacebookShare on LinkedInShare on Twitter

Is social media the Holy Grail of data?

November 7, 2014

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

Share on FacebookShare on LinkedInShare on Twitter

Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

Share on FacebookShare on LinkedInShare on Twitter

Burberry celebrates power of gifting with enchanted holiday campaign

November 5, 2014

British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.

Share on FacebookShare on LinkedInShare on Twitter

Retailers just scratching the surface of social media use: report

November 5, 2014

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.

Share on FacebookShare on LinkedInShare on Twitter

Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

Share on FacebookShare on LinkedInShare on Twitter

Moncler appeals to adventurers with special-edition Leica

October 31, 2014

French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.

Share on FacebookShare on LinkedInShare on Twitter

Peninsula Hotels goes beyond the norm for breast cancer awareness

October 28, 2014

The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.

Share on FacebookShare on LinkedInShare on Twitter

Burberry curates runway beauty look to spur new product interest

October 27, 2014

British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.

Share on FacebookShare on LinkedInShare on Twitter