Articles Tagged ‘Multichannel’


Four Seasons gathers properties to focus on personal energy

October 24, 2014

Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.

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Jimmy Choo drives in-store traffic via made-to-measure pick-ups

October 23, 2014

British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.

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Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

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Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

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Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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Omnichannel strategies propel millennial interest, spur conversions

October 16, 2014

NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Mobile is a tidal wave sweeping across our businesses: HBC exec

October 15, 2014

NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.

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90pc of Audi consumers begin research process online

October 15, 2014

NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.

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Professionalized sales associates may reduce conflict in-store, online

October 14, 2014

NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.

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