Articles Tagged ‘Multichannel’


How should Selfridges repair its community image?

February 27, 2015

British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.

Share on FacebookShare on LinkedInShare on Twitter

Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands cater to Chinese tourists for Lunar New Year celebrations

February 18, 2015

Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.

Share on FacebookShare on LinkedInShare on Twitter

Hennessy bottles its legacy in user-generated time “barrel” for 250th anniversary

February 11, 2015

LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.

Share on FacebookShare on LinkedInShare on Twitter

Dornbracht blends technology and design for intuitive water fixtures

February 10, 2015

German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.

Share on FacebookShare on LinkedInShare on Twitter

Fashion marketing calls for a non-linear approach

January 30, 2015

NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

Share on FacebookShare on LinkedInShare on Twitter

Johnnie Walker targets Asian consumers via retail outposts, branded content

January 28, 2015

Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”

Share on FacebookShare on LinkedInShare on Twitter

Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany calls in “Concierge of Love” for gift-giving advice

January 20, 2015

U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day.

Share on FacebookShare on LinkedInShare on Twitter

Times of turmoil provide creative freedom for brave luxury brands

January 15, 2015

NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.

Share on FacebookShare on LinkedInShare on Twitter