Articles Tagged ‘Multichannel’


Peninsula Hotels taps snowman to lead holiday initiatives

October 21, 2014

The Peninsula Hotels is expanding its holiday “SnowPage” efforts this year to facilitate its annual philanthropy campaign.

Share on FacebookShare on LinkedInShare on Twitter

Dealing with the mystery of ecommerce attribution

October 20, 2014

Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.

Share on FacebookShare on LinkedInShare on Twitter

Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

Share on FacebookShare on LinkedInShare on Twitter

Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

Share on FacebookShare on LinkedInShare on Twitter

Omnichannel strategies propel millennial interest, spur conversions

October 16, 2014

NEW YORK – Traditional online storefronts no longer meet consumer expectations as ecommerce has evolved, according to panelists at Luxury Interactive 2014 on Oct. 15.

Share on FacebookShare on LinkedInShare on Twitter

Mobile is a tidal wave sweeping across our businesses: HBC exec

October 15, 2014

NEW YORK – Consumer demand is driving a need for an omnichannel shopping experience, requiring organizational changes to evolve, said an executive from Hudson’s Bay Company at Luxury Interactive 2014 on Oct. 14.

Share on FacebookShare on LinkedInShare on Twitter

90pc of Audi consumers begin research process online

October 15, 2014

NEW YORK – As Audi of America unifies the digital strategy of its independent dealers, customers are given greater control of their buying experience, according to an Audi executive Oct. 14 at Luxury Interactive 2014.

Share on FacebookShare on LinkedInShare on Twitter

Professionalized sales associates may reduce conflict in-store, online

October 14, 2014

NEW YORK – Seamless integration across channels is key to eliminating the conflict between digital and physical interactions, according to panelists Oct. 13 at Luxury Interactive 2014.

Share on FacebookShare on LinkedInShare on Twitter

Moynat’s Pharrell collection pulls into Paris

October 13, 2014

French leather goods maker Moynat is turning to social media to celebrate the launch of its collaborative collection with musician Pharrell Williams at Parisian boutique Colette.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 luxury branding efforts of Q3

October 9, 2014

Luxury brands bolstered ecommerce and fostered compelling in-store experiences in the third quarter of 2014.

Share on FacebookShare on LinkedInShare on Twitter