In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.
Articles Tagged ‘Multichannel’
Italian fashion label Dolce & Gabbana is paying tribute to mothers with a multichannel marketing push for its winter 2016 collection.
With time and technology changing the way consumers interact with brands, marketers need to stay on the cutting-edge to maximize reach.
Department store chain Barneys New York is calling on consumers to advocate for equality on International Day of the Girl.
U.S. fashion label Tom Ford has gone against the grain by choosing not to stage a live runway presentation for its spring/summer 2016 collection.
In the third quarter of 2015, luxury brand marketers developed multichannel campaigns that created fluid experiences offering consumers various outlets for discovery.
British department store Harrods will spend October celebrating menswear on a number of different platforms.
Swiss watchmaker Hublot is taking consumers inside the inauguration of its second manufacturing facility in Nyon, Switzerland, with a Snapchat story.
An influx of Chinese tourists will soon be traveling overseas during Golden Week, arriving with an intent to spend.
Department store Bergdorf Goodman is appealing to a larger consumer audience with the introduction of Ellen DeGeneres’ lifestyle collection ED to its salesfloor.