Articles Tagged ‘Multichannel’


Inviting nominations for the 2014 Luxury Daily Awards

November 26, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Inviting nominations for the 2014 Luxury Daily Awards

November 25, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Inviting nominations for the 2014 Luxury Daily Awards

November 24, 2014

Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.

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Lexus muses on Santa’s magic in holiday campaign

November 21, 2014

Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.

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Astley Clarke touts internal tech strategy to tell creation anecdote

November 10, 2014

British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.

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Is social media the Holy Grail of data?

November 7, 2014

NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.

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Cross-platform storyworlding strategy can extend consumer retention

November 7, 2014

NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.

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Burberry celebrates power of gifting with enchanted holiday campaign

November 5, 2014

British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.

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Retailers just scratching the surface of social media use: report

November 5, 2014

A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.

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Dior uses geotargeting app to illuminate Esprit Dior experience in Tokyo

November 4, 2014

France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.

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