French perfumer Guerlain has partnered with Italian car company Fiat on a line of limited-edition Fiat 500 models exclusively for the French market.
Articles Tagged ‘Multichannel’
Department store chain Barneys New York has partnered on a Parisian exhibit focused on designer Dries Van Noten to showcase its longstanding relationship.
Italian atelier Fendi is celebrating the 20th anniversary of its Selleria handbag line entering the Japanese market with a string of events throughout the country.
Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties.
French department store Galeries Lafayette has created a multichannel campaign with graffiti artist André Saraiva to prove the retailer has quirk.
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.
British leather goods maker Smythson is promoting its new 1887 handbag through a multichannel campaign that focuses on the inspiration and craftsmanship behind the design.
Italy’s Dolce & Gabbana is sharing its spring beauty collection through a tutorialized section of its Web site where consumers can achieve the atelier’s seasonal branded look.
Prada-owned Miu Miu engaged the Mercedes-Benz Fashion Week festivities with a screening of its latest “Women’s Tales” film.
Italian atelier Dolce & Gabbana is paying homage to perfumers and their craft with a campaign for its latest fragrance, Dolce.