Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.
Articles Tagged ‘Multichannel’
British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
NEW YORK – The attention spans of the modern consumer may seem limited, but marketers must acknowledge how far brand engagement extends, according to panelists at ad:tech New York on Nov. 6.
British fashion label Burberry is getting consumers in the holiday spirit with the launch of its first global festive campaign centered on young love.
A growing number of retailers are leveraging social media to inform merchandise planning, according to a new survey from Boston Retail Partners.
France’s Christian Dior is enhancing the visitor experience through a mobile application designed to accompany its Esprit Dior exhibit in Tokyo.
French outerwear brand Moncler is showcasing its heritage of exploration through a partnership with camera maker Leica.
The Peninsula Hotels has committed itself to Breast Cancer Awareness month, presenting consumers with an extensive and varied array of content.
British fashion house Burberry is increasing awareness for the newest products from its year-old beauty collection through an initiative focused on a signature runway look.