Articles Tagged ‘Multichannel’


Bergdorf cooks up recipe book awareness with Instagram tie-in

March 26, 2015

New York department store Bergdorf Goodman is asking consumers to show off their culinary skills to promote its branded cookbook.

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Pucci modernizes resort wear heritage through swimwear collaboration

March 25, 2015

Italian fashion label Emilio Pucci is giving consumers a taste of “Riviera glamour” through a limited-edition capsule collection with tailored resort wear brand Orlebar Brown.

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Tod’s draws consumers to boutiques via bespoke options

March 24, 2015

Italian apparel and accessories maker Tod’s is inviting consumers to the Gommino Club for the opportunity to customize a pair of its Gommino loafers.

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Printemps celebrates spring renewal in 150th anniversary campaign

March 20, 2015

French department store chain Printemps is celebrating its 150th anniversary with a multichannel campaign that simultaneously points to its past and present.

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Holt Renfrew springs forward with branded magazine

March 20, 2015

Canadian department store chain Holt Renfrew is inspiring new season wardrobe updates in its spring magalog set in Miami.

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Condé Nast Entertainment boosts ROI through content partnership

March 19, 2015

Condé Nast Entertainment has partnered with Rapt Media to enhance its digital video programming and its advertising offerings.

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Thomas Pink gives blue its due with month-long campaign

March 17, 2015

LVMH-owned apparel label Thomas Pink is changing colors this month with a celebration of blue.

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Harrods takes its Green Man global for Instagram contest

March 16, 2015

British retailer Harrods is communicating with its worldwide fan base through an Instagram initiative starring its green-clad doorman.

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Gilt exec says mobile marketing must consider audience and experience

March 16, 2015

NEW YORK – The mobile mind shift has changed the way people live, and brands must change their marketing strategies accordingly if they want to stay relevant with consumers, according to a Gilt senior executive at Mobile Marketing Day, March 12th, 2015.

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Selfridges tackles gender stereotypes with conceptual campaign

March 13, 2015

British department store chain Selfridges is breaking down the societal and sartorial barriers between the sexes with a multichannel campaign centered on genderless fashion.

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