French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.
Articles Tagged ‘Multichannel’
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.
Beauty brand Estée Lauder is “getting saucy” alongside Bon Appétit magazine’s senior food editor Alison Roman, teaming up to share a family recipe with its online community.
Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.
Scottish distillery The Dalmore shared the tasting notes of its DFS Group-exclusive whisky on social media to generate additional interest following the spirit’s launch.
Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.
Department store Saks Fifth Avenue is capturing its May event programming, Glam Gardens, through illustrations using flower petals as a medium.
Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan.