Articles Tagged ‘Multichannel’


Leading Hotels spotlights properties in Italian film project

May 23, 2013

The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.


Chopard taps sustainable luxury for Cannes Film Festival push

May 21, 2013

Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.

Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.

Jaguar sharpens F-Type push to reach men ages 25-54

May 15, 2013

Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.

Tiffany touts ‘20s-inspired jewelry lines as “The Great Gatsby” hits theaters

May 13, 2013

Jeweler Tiffany & Co. pushed its ‘20s-inspired jewelry lines through advertisements on The New York Times’ desktop and mobile sites on the day that Baz Luhrmann’ “The Great Gatsby” hit theaters.

More than 50pc of $20K-$500K transactions involve the Internet: Claremont Rug Co.

May 6, 2013

Claremont Rug Company embraced the Internet early on and now the medium is its primary means to disseminate information and gain sales from its ultra-high-net-worth audience.

Kering bolsters revived corporate culture through student competition

May 3, 2013

Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.

Tod’s: Consumers need one point of entry, want one brand experience

May 2, 2013

NEW YORK – A Tod’s executive at the Luxury Roundtable: State of Luxury 2013 conference said consumers expect the same brand experience, no matter the point of entry.

Graff maintains market position with client-centered culture

May 2, 2013

NEW YORK – A Graff Diamonds executive at the Luxury Roundtable: State of Luxury 2013 conference said that the brand maintains its market position with a business model that allows it to control all aspects of diamond manufacturing.

BCG: Four trends driving the new age of luxury

May 2, 2013

NEW YORK – The managing director at Boston Consulting Group said during the Luxury Roundtable: State of Luxury 2013 conference that luxury consumers’ new values and desires are driving changes in the way that marketers target them.