Articles Tagged ‘Multichannel’


Armani, Roberto Cavalli turn gaze to confections for Easter

April 14, 2014

As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.

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Oscar de la Renta points to gardening heritage with Botanical Garden tableware line

April 14, 2014

U.S. apparel label Oscar de la Renta has collaborated with the New York Botanical Garden on a collection of tableware and gift items.

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Lexus looks to brand the letter F in new campaign

April 8, 2014

Toyota Corp.’s Lexus is reframing the “bold” dimension seen in the Design Disrupted campaign as an alter ego with its new multichannel effort for the F performance lineup.

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Top 10 luxury brand social marketers of Q1

April 2, 2014

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

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Armani launches first Swiss-made watch collection with multichannel campaign

March 28, 2014

Giorgio Armani’s collection Emporio Armani is showing the Italian label’s first Swiss-made watch line at Baselworld in a vault-inspired installation.

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A mountain of big data, a mountain of stories

March 27, 2014

SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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British brands point to heritage with Mother’s Day promotions

March 26, 2014

A number of British brands are gearing up for Mother’s Day with promotions and gift guides to reach consumers in their home country.

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Saks enlists celebrity stylist to showcase contemporary collection

March 20, 2014

Department store chain Saks Fifth Avenue is collaborating with fashion stylist Erin Walsh on a campaign for its contemporary lines that will run through March until May.

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Fendi commissions baguette artwork for Munich store opening

March 20, 2014

Italian atelier Fendi is adding art appeal to its Munich store opening with a Baguette designed by Japanese painter Hiroshi Senju.

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Audi of America aligns with triumphant underdogs in latest A3 campaign

March 18, 2014

Audi of America is unleashing the next wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hits the United States April 3.

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