British department store chain Selfridges is responding to consumer outrage due to what was perceived as anti-homeless studs placed outside its Manchester Exchange store.
Articles Tagged ‘Multichannel’
The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.
Lunar New Year is a prime holiday for gifting between Chinese consumers, and luxury brands are looking to be their choice with celebratory efforts.
LVMH-owned cognac maker Hennessy is taking on a theme of transmission for its 250th anniversary as it looks toward future endeavours.
German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.
NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.
Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
U.S. jeweler Tiffany & Co. is digitizing its concierge service to help pinpoint ideal gifts for consumers’ loved ones this Valentine’s Day.
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.