Articles Tagged ‘luxury marketing’


Lalique designs writing utensils with Caran d’Ache

October 22, 2014

French crystal-maker Lalique is collaborating with writing instrument creators at Caran d’Ache to create a limited-edition writing utensil made with crystals and diamonds.

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Starwood renews partnership with Mercedes Formula One Team

October 22, 2014

Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.

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Vacheron Constantin opens first Latin American shop

October 22, 2014

Swiss watchmaker Vacheron Constantin is opening its first Latin American boutique in Sao Paulo, Brazil.

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Adobe and Nielsen launch new content rating platform

October 22, 2014

Global information and measurement company Nielsen has teamed with computer software company Adobe to create a cross-platform system for measuring online television, video and other digital content across the Internet and applications.

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Magellan Jets opens office in Orlando

October 22, 2014

Private aviation provider Magellan Jets is opening a new office in Orlando, FL, to better serve its Floridian consumers.

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Luxury Institute creates process for brand growth

October 22, 2014

Luxury Institute is introducing Luxcelerate, a seven-step process that aims to increase sales performance through the improvement of client relationships.

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Mulberry provides online delivery options to pull together consumer journey

October 22, 2014

British apparel and accessories brand Mulberry is launching an omnichannel service option that allows consumers to shop online and pick up items in-store later.

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Harrods releases Inside The Studio videos to highlight British designers

October 22, 2014

British department store Harrods is exploring the styles and motivations of four British designers in collaboration with Google and the British Fashion Council.

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Omega fights against magnetic fields with Master Co-Axial debut

October 22, 2014

Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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