Articles Tagged ‘luxury marketing’


Chopard taps sustainable luxury for Cannes Film Festival push

May 21, 2013

Chopard is feting its new sustainable luxury initiative called “The Journey” by releasing the first two ethically made pieces on the red carpet at the 66th Cannes Film Festival in Cannes, France.


BMW aims to beat competitors with electric vehicle focus

May 21, 2013

German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles with the i3 set to be in-stock this year.

Rolex, TAG Heuer target affluent travelers in Financial Times supplement

May 21, 2013

Luxury watchmakers and travel brands are targeting affluent readers of the Financial Times supplement called “Travel Unravelled,” which is a special issue of “How To Spend It.”

Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

Vacheron Constantin, NetJets eye high-net-worth readers of WSJ. Money

May 21, 2013

Luxury lifestyle and financial advertisers are eyeing high-net-worth consumers through the second issue of The Wall Street Journal’s new wealth management magazine.

Steps to take while envisioning a mobile presence

May 21, 2013

This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

High-earning business owners buy luxury more often than non-business owners: report

May 20, 2013

Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

Harrods links in-store, digital spirits marketing with speakeasy campaign

May 20, 2013

London department store Harrods is partnering with spirits brands Hendrick’s Gin, Courvoisier, Stolichnaya, The Macallan and Johnnie Walker Black Label to push its in-store and online beverage department.