Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.
Articles Tagged ‘luxury marketing’
British handbag label Anya Hindmarch is offering Christmas gift ideas with bespoke leather items that can be personalized in the gifter’s handwriting.
German automaker BMW is celebrating the start of the holiday season with a Black Friday Weekend that will combine with other holiday sales to entice consumers.
U.S. jewelry brand David Yurman is expanding in its home city with a new boutique opening in SoHo.
Swiss footwear and accessories label Bally is launching an advertising video campaign with British GQ.
British retailer Harrods is inaugurating the World of Valentino in its Brompton Road windows and on the ground floor in a pop-up shop.
Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.
Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.
Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.
Most affluents tend to shop in-store, but one-fourth of these consumers consider online a better option, according to a new report from Unity Marketing.