Apple’s iWatch will be present for one day only at Colette Paris to bring the new technology to the store’s typical luxury goods consumer.
Articles Tagged ‘luxury marketing’
Italian fashion label Valentino is giving consumers a complete brand experience through its runway show live-stream.
Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.
Footwear label Stuart Weitzman is making consumers do a double take with its latest fashion film, featuring two identically styled blondes wearing its fall collection.
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
German automaker BMW is bringing its technological research in highly automated driving to urban Chinese locations to help reduce traffic accidents in the country’s overpopulated cities.
Luxury Daily’s live news from Sept. 29 – Four Seasons Lanai highlights Valentino, Donna Karan in photo series; Hong Kong protests flare, set up showdown; Prada designer faces renewed tax investigation; Rolls-Royce appoints new head of interior design; Kenzo makes water fashionable with evian partnership.
Today in luxury marketing – Nielsen: 4 must-know facts about Chinese luxury shoppers; Tag Heuer cuts jobs as demand for luxury watches slows; Nigel Farage drops Ukip plan for ‘wag tax’ on luxury goods; Luxury condos in the Woolworth Building.
Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.
Four Seasons Resort Lanai, HI, is showcasing top fashion brands in a photo series intended to complement the property’s scenic landscapes.