Articles Tagged ‘luxury marketing’


Longines gains visibility at Breeders’ Cup through partnership

October 24, 2014

Swiss watchmaker Longines is furthering its relationship with the world of equestrian sports by becoming the official timekeeper and watch of the Breeders’ Cup World Championships.

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Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

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Tesla bolsters presence in Scotland

October 24, 2014

U.S. automaker Tesla is elevating its position in Scotland with a new Supercharger station at the Edinburgh Airport.

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Lane Crawford welcomes Fortnum & Mason into Hong Kong stores

October 24, 2014

Chinese department store Lane Crawford is giving British retailer Fortnum & Mason the opportunity to transition into the market and spread awareness among global travelers.

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Mercedes-Benz lets consumers customize GLA model on Instagram

October 24, 2014

Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like “Build your own GLA” campaign.

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La Perla to track performance data for seamless in-store improvements

October 24, 2014

Italian lingerie maker La Perla has teamed with a software platform to create an application to better analyze brand and sales data across all of its boutiques.

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Four Seasons gathers properties to focus on personal energy

October 24, 2014

Four Seasons Hotels and Resorts is launching a program called “Energy by Four Seasons” to promote daily well-being among guests.

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Douglas Elliman revamps magazine for lifestyle slant

October 24, 2014

Real estate brokerage firm Douglas Elliman is suffusing its biannual magazine Elliman with more lifestyle content to appeal to its increasingly global audience.

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IWC Schaffhausen renews Formula One partnership with limited-edition watches

October 24, 2014

Swiss watchmaker IWC Schaffhausen is optimizing its Formula One partnership by creating a campaign around the Mercedes AMG Petronas Formula One Team.

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W magazine, John Varvatos, Bang & Olufsen and Chanel – Live news

October 24, 2014

Luxury Daily’s live news from Oct. 23 – W magazine revisits avant-garde stories in photography book; John Varvatos returns to inspirational roots with Detroit boutique; Bang & Olufsen debuts Bluetooth-enabled speaker for on-the-go listening; Chanel taps Pharrell for upcoming mini-film to debut in The Alps.

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