A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.
Articles Tagged ‘luxury marketing’
British fashion label Burberry is celebrating the opening of its Shanghai flagship store with an immersive theatrical event.
LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.
Dorchester Collection’s Coworth Park in Berkshire, England, is making its already horse-friendly grounds even friendlier with a new check-in service for its equestrian guests.
LOST PINES, TX – With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.
Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.
Four Seasons Resort Maui at Wailea, HI, is giving guests extra incentive to book this fall with an social media contest tied to 13 prizes around $1,000.
With support from Harry Winston, Breitling and Gulfstream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.
Today in luxury marketing – Alibaba alert: China Web giant set for IPO boost; Forget Ferrari: Design your very own supercar; Make them fit, please!; Fauxsumerism and Millennials.
Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.