The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
Articles Tagged ‘luxury marketing’
For the 25th annual Salon International de la Haute Horlogerie, 16 of the world’s top watchmakers convened in Geneva Jan. 19-23 to unveil their most creative and avant-garde timepieces amid those who share a passion for horology.
Privacy and security are major concerns for online shoppers, with 91 percent of consumers worried about their control of personal information gathered and used by companies, according to a report from Adroit Digital.
French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic.
Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.
U.S. fashion label Ralph Lauren is using a social video to highlight that all of its products, even those produced by a licensee, are held up to the same standard of quality.
The New York Times is delving into neighborhoods with its “Block by Block” video series featuring locals from different areas within New York.
Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.