Leading up to Mother’s Day May 10, luxury brands are looking to help consumers show their maternal appreciation through thoughtful gifts.
Articles Tagged ‘luxury marketing’
Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.
Eighty percent of affluent consumers across generations are planning to take a trip for pleasure in the next 12 months, according to a report by the Shullman Research Center.
Italian automaker Lamborghini is honing in on its own heritage with a restoration center that will streamline consumers’ abilities to maintain their vehicles.
New York real estate firm Town Residential is furthering ties between art and real estate in the city as the sponsor of Frieze New York, a fair that focuses on contemporary art and living artists.
The Fairmont Hotel Macdonald in Edmonton, Canada, is ensuring locals are part of its centennial celebration with a weekly promotion offering rooms at lower rates to encourage staycation visits.
British automaker Jaguar Land Rover is giving itself a head start in the historic Italian Mille Miglia race May 14-17 with a mini version of the event.
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular advertisement.
Luxury Daily’s live news from May 6: Four Seasons dispels rumors with public statement regarding David Goldberg; Saks extends Glam Gardens to bespoke fashion illustrations; IWC protects mechanical watch craftsmanship via wearable tie-in; Chloé captures essence of a “Chloé girl” in latest fragrance ambassadorship.
Today in luxury marketing – Luxury lineage: A brief history of the Armani suit; Are New York luxury penthouses worth a big price tag?; How 3D printing is saving the Italian artisan; Tesla to benefit from pent-up demand for its cars, while new battery a bonus.