Jeweler David Webb has incorporated Estée Lauder’s Modern Muse fragrance into a limited-edition jewelry collection.
Articles Tagged ‘luxury marketing’
Italian leather goods brand Furla is upping its global retail strategy with the opening of a Fifth Avenue flagship in New York.
French jeweler Van Cleef & Arpels is taking consumers on a walk through the maison’s vocabulary through a new book.
Italian fashion house Valentino has captured its Roman raison d’être in the form of its latest fragrance, Valentino Donna.
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
British apparel and accessories brand Belstaff has won a lawsuit that resulted in the closure of more than 650 counterfeit Web sites.
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
Italy’s Fendi is taking an untraditional approach to menswear marketing by casting Amanda Harlech as lead in the narrative campaign surrounding the fall/winter 2015 collection.
French fashion house Kenzo is creating a widespread international poppy field online with the launch of a social media campaign.
British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.