Articles Tagged ‘luxury marketing’


90pc of product-related online activity in China used to educate: BCG

April 24, 2014

A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length.

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Burberry includes consumers in Shanghai journey with social media

April 24, 2014

British fashion label Burberry is celebrating the opening of its Shanghai flagship store with an immersive theatrical event.

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Cartier exec says publisher-brand relationship is key to native advertising success

April 24, 2014

LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit.

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Dorchester’s Coworth Park treats horses to manicures, bubble baths

April 24, 2014

Dorchester Collection’s Coworth Park in Berkshire, England, is making its already horse-friendly grounds even friendlier with a new check-in service for its equestrian guests.

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Personalization means walking a fine line between helpful and intrusive

April 24, 2014

LOST PINES, TX – With all of the consumer data available to brands, the opportunities for personalization have grown, but marketers need to be careful that they are not stepping over a line, according to a panel April 22 at iProspect’s Client Summit.

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Heaviest mobile users make up fastest-growing segment: report

April 24, 2014

Consumer connectivity to mobile has birthed a new type of user – the “Mobile Addict” who opens applications more than 60 times per day, according to a new report from Flurry.

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Four Seasons Resort Maui inspires fall bookings via photo contest

April 24, 2014

Four Seasons Resort Maui at Wailea, HI, is giving guests extra incentive to book this fall with an social media contest tied to 13 prizes around $1,000.

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Luxury marketers build up lifestyle in spring imprint of Bentley magazine

April 24, 2014

With support from Harry Winston, Breitling and Gulfstream, Bentley Motors’ quarterly publication keeps owners of the British automobile up-to-date on the brand’s happenings in an intimate way that is hard to achieve online.

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Alibaba, Envisage, designer heels and Millennials – News briefs

April 24, 2014

Today in luxury marketing – Alibaba alert: China Web giant set for IPO boost; Forget Ferrari: Design your very own supercar; Make them fit, please!; Fauxsumerism and Millennials.

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Has Google Grid View killed the subject line?

April 24, 2014

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

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