Articles Tagged ‘luxury marketing’


Apple’s iWatch poaches Paris Fashion Week at Colette Paris showcase

September 30, 2014

Apple’s iWatch will be present for one day only at Colette Paris to bring the new technology to the store’s typical luxury goods consumer.

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Valentino creates immersive brand experience for runway show live-stream

September 30, 2014

Italian fashion label Valentino is giving consumers a complete brand experience through its runway show live-stream.

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Gucci enters beauty realm with sensual take on the modern woman

September 30, 2014

Italian fashion house Gucci has released its first ever beauty campaign to explore the sensual world of its modern consumer.

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Stuart Weitzman explains sexy brand philosophy through social video

September 30, 2014

Footwear label Stuart Weitzman is making consumers do a double take with its latest fashion film, featuring two identically styled blondes wearing its fall collection.

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Giorgio Armani says sì to fragrance exploration

September 30, 2014

Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.

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BMW takes highly automated vehicles to Chinese roads

September 30, 2014

German automaker BMW is bringing its technological research in highly automated driving to urban Chinese locations to help reduce traffic accidents in the country’s overpopulated cities.

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Four Seasons, Hong Kong, Prada and Kenzo – Live news

September 30, 2014

Luxury Daily’s live news from Sept. 29 – Four Seasons Lanai highlights Valentino, Donna Karan in photo series; Hong Kong protests flare, set up showdown; Prada designer faces renewed tax investigation; Rolls-Royce appoints new head of interior design; Kenzo makes water fashionable with evian partnership.

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China, Tag Heuer, Britain and luxury real estate – News briefs

September 30, 2014

Today in luxury marketing – Nielsen: 4 must-know facts about Chinese luxury shoppers; Tag Heuer cuts jobs as demand for luxury watches slows; Nigel Farage drops Ukip plan for ‘wag tax’ on luxury goods; Luxury condos in the Woolworth Building.

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What can the Wolf of Wall Street teach us about mobile marketing?

September 30, 2014

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

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Four Seasons Lanai highlights Valentino, Donna Karan in photo series

September 29, 2014

Four Seasons Resort Lanai, HI, is showcasing top fashion brands in a photo series intended to complement the property’s scenic landscapes.

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