With Mother’s Day fast approaching in the United States, retailers are tapping into nostalgia to reach consumers’ heartstrings and wallets.
Articles Tagged ‘luxury marketing’
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Italian fashion label Fendi is asking consumers to listen with their eyes to discover its latest eyewear collection.
British department store chain Harvey Nichols is gifting British Vogue another piece of history to accompany the publication’s 100th birthday.
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
The Ritz-Carlton Hotels & Resorts, Asia-Pacific is putting a smile on the faces of those in need.
Brands found ways to become a natural part of consumers’ daily lives.
Luxury Daily’s live news from April 29 – Kering invests in education through HEC Paris luxury chair; Tiffany takes advantage of Grace Coddington’s “at large” status; Rolls-Royce outfits Wraith with $46K luggage set; Barneys prompts off-price ecommerce with added return feature.
Today in luxury marketing – PETA invests in Prada to protest ostrich-skin products; South Korea to issue 4 more downtown Seoul duty-free licenses; Fashion gets its first official airline; Tag Heuer befriends blue-haired DJs to recapture lost youth.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.