Articles Tagged ‘luxury marketing’


Harrods celebrates love of craft through multichannel campaign

August 4, 2015

British department store Harrods is showcasing the passion behind the handcrafted luxury goods it sells with a month-long storewide campaign that brings artisans and consumers together.

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High-income tops high-wealth for luxury purchase intent: report

August 4, 2015

High-income Americans are generally more active purchasers of luxury goods than their counterparts with high-net worth, according to a new report from Shullman Research Center.

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Registration open: Luxury Retail Summit: Holiday Focus 2015

August 4, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

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DVF goes undercover with secret agent fall campaign

August 4, 2015

U.S. fashion label Diane von Furstenberg is showing its “sexy, mysterious, alluring” side with a fall campaign that explores the multifaceted appeal of its consumer.

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British Vogue brings children’s labels added visibility via Mini Vogue

August 4, 2015

Condé Nast’s British Vogue has unveiled a new facet of its Web site focusing on children’s wear content.

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Four Seasons Orlando targets couples with end of summer promotion

August 4, 2015

Four Seasons Resort Orlando at Walt Disney World Resort in Florida is catering to couples with a variety of packages designed to appeal to any and all romantic partners.

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Tiffany, Goyard, Swarovski and Hôtel Ritz Paris – Live news

August 4, 2015

Luxury Daily’s live news from Aug. 3 – Tiffany Diamond comes to New York for summer retail boost; Goyard strengthens Neiman Marcus partnership via permanent shop; Swarovski serves as “de facto landmark” at London Design Festival; Hôtel Ritz Paris begins bookings for March 2016.

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Gemfields, Alexander Wang, automakers and Tag Heuer – News briefs

August 4, 2015

Today in luxury marketing – Inside the Gemfields Zambian emerald mine; Alexander Wang said near deal with investor; Luxury titans: A case of too much variety?; LVMH’s Tag Heuer to shut Hong Kong Store as rental costs bite.

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Growing concerns over ad viewability: 3 reasons brands should go in-app

August 4, 2015

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

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By Kilian combines fragrance, interior design in first home range

August 3, 2015

Perfumer by Kilian is expanding its product offerings to include a range of home decor accessories.

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