Articles Tagged ‘luxury marketing’


Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Gucci showcases men’s tailoring in new social video

August 27, 2014

Italian fashion label Gucci is promoting its men’s collections and tailoring through a social video.

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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Eleven James, Crest and Co.

August 27, 2014

Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, Style Coalition and leading luxury-focused agencies and market researchers.

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Hublot partners with Dallas Cowboys to bring luxury watches to NFL

August 27, 2014

Swiss watchmaker Hublot is the first luxury watch brand to embrace American football through the creation of themed timepieces.

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Harrods opens its kitchen to Michelin-starred chefs to align with foodies

August 27, 2014

London retailer Harrods is continuing to drive attention to its dining options with a five-month long culinary experience prepared by Michelin-starred chefs.

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Audi takes unscripted series to logical, humorous end

August 27, 2014

Audi of America is parodying rehearsed living with the final spot in its Emmy Awards promotions.

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Guerlain generates product interest via social questionnaire

August 27, 2014

French beauty brand Guerlain looked to social media to build anticipation among followers before the official launch of its new lipstick Kiss Kiss.

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The Ritz-Carlton links portfolio together with the power of scent

August 27, 2014

The Ritz-Carlton is highlighting the signature scents found at its 86 properties to show brand unity and motivate cross-property travels.

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Berluti introduces superhero identities quiz to determine style

August 27, 2014

French leather goods maker Berluti wants to know if its consumers are more of a Bruce Wayne or Clark Kent kind of guy.

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Inspirato curates experience centers to conceptualize travel

August 27, 2014

American Express’ private travel club Inspirato is venturing into the retail industry with experience centers in affluent areas.

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