The Leading Hotels of the World’s The Ritz London is appealing to consumers who have an interest in British royalty with an exclusive package for The Coronation Festival.

The Leading Hotels of the World is catering to adventurous, affluent travelers through a partnership with The Shackleton & Selous Society to offer vacations and safaris in exotic destinations.

Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.

Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.

New private jet operator Intrav is targeting ultra-affluent travelers with a bespoke planning service to personalize around-the-world tours.

The Ritz-Carlton, Washington, DC, is triggering bookings from affluent families with a presidential-themed package that allows children to stay like a “First Kid.”

NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.

The majority of U.S. affluent consumers book hotel stays online, but mobile reservations are becoming more common among younger consumers, according to new research by the American Affluence Research Center.

Luxury hotels should cater to today’s younger, more adventurous affluent traveler who is seeking exotic locations and packages to be immersed in new cultures.

Fairmont Hotels & Resorts’ The Plaza, New York, is topping off its multichannel marketing efforts centered on Baz Luhrmann’s “The Great Gatsby” by opening a new suite on the day of the film’s opening night.