Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Articles Tagged ‘mobile advertising’
Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.
While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.
With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.
As the market for luxury goods and services continues to grow worldwide, here are some key trends for the various segments of luxury consumers in Hong Kong, Singapore and Indonesia. Marketers can use the actionable insights offered here to reach their target consumers more effectively and efficiently, starting now.
British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.
For marketers, the shrinking of attention spans is yet another challenge in the age of multiple content sources and engagement options.
Here are three fundamental steps that brands need to take to build long-term relationships with their customers using the mobile app.