Articles Tagged ‘mobile advertising’


Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

May 4, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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One year on, Apple Watch and wearables are increasing BLE usage on smartphones

May 4, 2016

With the rise of home automation and the smart devices that go in them, more consumers will be introduced to devices that require BLE to be constantly on.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

May 3, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Circle of advertising life

May 3, 2016

As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

May 2, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

April 29, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23

April 28, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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