Articles Tagged ‘mobile advertising’


Exploring legal challenges to fulfilling the potential of mHealth

January 27, 2015

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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7 areas for retailers to pay attention in year of cautious optimism

January 26, 2015

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

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5 trends in mobile business apps in 2015

January 23, 2015

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

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The next killer app: Stores

January 21, 2015

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

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Wearables and Internet of Things: That’s where the smart money is

January 16, 2015

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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Mobile versus being mobile: Match Web site experience to customer intent

January 12, 2015

The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.

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Why are so few retailers achieving true omnichannel functionality – and is it even possible?

January 8, 2015

The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”

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