Articles Tagged ‘Advertising’


Condé Nast enables shoppable ads to boost consumer engagement

November 7, 2014

Condé Nast is launching shoppable banner advertisements for luxury beauty marketers to reach consumers and get conversions without leaving content pages.

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Buben & Zorweg marries modernity, tradition with $10K table clock

October 31, 2014

Germany’s Buben & Zorweg, maker of high-end watch winders, safes and cabinets, is showing that its repertoire extends into fine clockmaking with the release of the Allure table clock.

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Hennessy examines DNA for V.S.O.P Privilège Collector’s bottle

October 29, 2014

LVMH-owned cognac maker Hennessy is exploring the “genome of a grape” through its latest artist collaboration.

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IWC answers consumer demand with unisex Portofino watch series

October 28, 2014

Switzerland’s IWC Schaffhausen has debuted a timepiece collection geared toward both men and women to reflect current horology trends.

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Chanel taps Pharrell for upcoming mini-film to debut in The Alps

October 23, 2014

French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.

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Maison Martin Margiela plays on nostalgia via fragrant storytelling

October 22, 2014

Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.

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Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

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Mikimoto positions pearls as everyday accessory in new ad effort

October 6, 2014

Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.

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Samuelsohn goes back to black-and-white to modernize advertising

October 3, 2014

Ninety-year-old Canadian menswear label Samuelsohn is modernizing its image through a multichannel fall/winter campaign to appeal to a younger audience.

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Blackglama continues fashion evolution with vibrant fall campaign

September 29, 2014

After more than 40 years of celebrity-fronted campaigns featuring the likes of Sophia Loren, Elizabeth Taylor and Diana Ross, black mink maker Blackglama has chosen to switch gears.

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