A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.
Articles Tagged ‘Advertising’
Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.
British gun and rifle maker James Purdey & Sons is sharing how its fieldcoat is constructed through an email campaign.
French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.
French fashion house Lanvin is highlighting its own familial bond with the winter 2014 advertising campaign, which stars model Edie Campbell and her relatives.
Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.
Fragrance house Creed Boutique is launching an email marketing campaign to inform subscribers about its new Acqua Original collection.
France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.
Italian fashion house Prada added an element of storytelling to its fall/winter 2014 women’s wear campaign by filming a couple rather than a solo female model.
French beauty marketer Lancôme has tapped Caroline de Maigret, a model who has worked for Chanel and Louis Vuitton as well as a music producer, to be its latest spokesmodel.