Articles Tagged ‘Advertising’


Guerlain encourages personalization with no name fragrance

May 1, 2015

France’s Guerlain is extending the personal connection a consumer has with a fragrance through an unnamed scent.

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UK’s ASA clears Tom Ford fragrance ad after claims of indecency

May 1, 2015

A fragrance effort by U.S. fashion label Tom Ford has received negative feedback due to accusations that the image is degrading to women.

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Tiffany sums up New York in simple terms

April 28, 2015

U.S. jeweler Tiffany & Co. is summarizing New York in a few short words with the help of model Edie Campbell.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

April 27, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Mobile optimization is essential for brands using social media platforms: L2

April 27, 2015

With more than 80 percent of users accessing social platforms on their mobile devices, mobile marketing has become increasingly important for brands that wish to remain competitive in the marketplace, according to a new report by L2.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

April 24, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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Saks highlights spring beauty with garden extravaganza

April 24, 2015

Department store chain Saks Fifth Avenue is showcasing its spring beauty offerings with a special storewide celebration featuring beauty-themed garden installations.

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Apple Watch traces the affordability, reliability and personalization journey of horology

April 23, 2015

FLORENCE, Italy – Luxury goods are described as made by the hands of skilled artisans, but Sir Jonathan Ive of Apple argued at the Condé Nast International Luxury Conference April 22 that all devices, even those in the technology space, have handcrafted elements.

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De Beers captures bridal emotions through modeled campaign

April 21, 2015

British jeweler De Beers is continuing to embrace the human element within its advertising with the launch of its first bridal campaign featuring a model.

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Chanel lets consumers choose “the one” via limited-edition N°5 packaging

April 17, 2015

French fashion house Chanel is encouraging personalization through a limited-edition collection of graphic cases for its iconic Chanel N°5 scent.

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