Articles Tagged ‘Advertising’


Mulberry brings London cool to British countryside for spring campaign

January 28, 2015

British apparel and accessories label Mulberry is showing an edgier side of its brand with its spring/summer 2015 advertising campaign.

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Bulgari shows off hotel amenities, quality of stay in social video

January 26, 2015

Italian jeweler Bulgari has captured the day in the life of guests at its London hotel in a social video shared with the property’s followers.

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Tag Heuer picks It-girl model as latest ambassador

January 23, 2015

Swiss watchmaker Tag Heuer is looking to reach the “online generation” by choosing Cara Delevingne as its latest ambassadress.

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Kenzo campaign channels intergalactic inspiration in Instagram videos

January 21, 2015

Parisian fashion label Kenzo is releasing its spring/summer 2015 collection with a campaign that features a futuristic, urban environment and a number of short videos to give consumers an opportunity to see the clothes in motion.

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Louis Vuitton retells serialized ad campaign for spring/summer 2015

January 15, 2015

French fashion house Louis Vuitton has released the second chapter of creative director Nicolas Ghesquirère’s advertising vision for the brand.

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Passion drives affluents to big-ticket purchases

January 15, 2015

NEW YORK – Luxury buying is all about experience, from the entertaining opportunities an expansive kitchen may bring to the home to the events and service that happen in-store, according to an executive from Robb Report at Luxury FirstLook: Strategy 2015 Jan. 13.

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La Mer taps “high-style” influencers to showcase skincare

January 12, 2015

Estée Lauder Cos.’ Crème de la Mer is introducing a new Illuminating Eye Gel treatment with two promotional campaigns called Through Their Eyes and #Eyeslightup.

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Hermès takes spring shoe collection to new heights

January 12, 2015

French apparel and accessories brand Hermès is introducing the spring/summer 2015 shoe collection with a new video that features highwire tightrope walking.

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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Douglas Elliman, Twitter, Wealth-X

January 8, 2015

Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.

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Prada dissects the everyday for spring menswear campaign

January 8, 2015

Italian fashion label Prada is featuring a number of the film actors starring in current movies with its spring/summer 2015 men’s campaign.

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