Articles Tagged ‘Advertising’


Dunhill emphasizes quality by comparing products to cherished artwork

May 28, 2015

British menswear label Alfred Dunhill is highlighting the long-lasting quality of its Duke Large Tote bag with a new social video that was shared on its Web site.

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Mobile carriers consider blocking ads as turf war with Google escalates

May 19, 2015

Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.

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Dior captures pop-star appeal for full Secret Garden effort

May 18, 2015

French fashion house Christian Dior has released the full film campaign for its latest Secret Garden effort featuring Rihanna.

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Dior modernizes brand image with Rihanna-fronted campaign

May 15, 2015

French fashion house Christian Dior is leveraging pop star Rihanna’s celebrity and modernity in the latest installment of its Secret Garden advertising campaign.

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Jaeger-LeCoultre campaign highlights diverse lifestyles to connect with consumers

May 15, 2015

Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.

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Mobile, social platforms essential for seamless digital narrative: report

May 15, 2015

Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.

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Brand advertising, Ralph Lauren, BMW and jewelry – News briefs

May 15, 2015

Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.

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Miu Miu names “Miu Miu personified” as fragrance ambassador

May 14, 2015

Prada-owned fashion label Miu Miu plans to enter the fragrance sector with actress Stacy Martin as the face of the scent and corresponding advertising effort.

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Kenzo welcomes consumers to “Totem tribe” with 3 new scents

May 11, 2015

Parisian fashion label Kenzo has debuted three fragrances as a collection to enable consumers to select the scent profile that best matches their personal style.

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Fendi dreams big for summer with Chlöe Howl in new social video

May 11, 2015

Italian fashion house Fendi is taking consumers on a surrealist fantasy with its new short social video “Bad Dream” featuring British singer-songwriter Chlöe Howl.

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