Articles Tagged ‘Advertising’


Harry Winston drives attention to roots through new advertising effort

September 17, 2014

U.S. jeweler and watchmaker Harry Winston is returning to its New York roots with a new advertising campaign featuring several landmark buildings within the city, including the brand’s own Fifth Avenue store.

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Dior examines color codes through fall beauty collection

August 29, 2014

French atelier Christian Dior is showing consumers its favorite colors with the brand’s fall 2014 beauty collection.

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Dior continues J’adore campaign narrative in new effort

August 27, 2014

French atelier Christian Dior is asking consumers to save the date to enhance anticipation for the brand’s latest J’adore fragrance campaign.

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Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Cartier shows Panthère’s historic prowl from A to Z

August 26, 2014

French jeweler Cartier is exploring the heritage of its panther motif through a social media campaign to underscore the design’s importance.

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Lexus gives viewers the option to skip ads on TV

August 22, 2014

Toyota Corp.’s Lexus is experimenting with a new form of television advertising that enhances the channel’s relevance in the digital world.

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Fashion, luxury advertisers boosted WSJ. magazine’s biggest women’s style issue

August 18, 2014

Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.

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Brizo creates fashion campaign for faucets to highlight unconventional design

August 13, 2014

Faucet brand Brizo is introducing a new concept and campaign for several of its premier collections that are inspired by fashion.

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David Yurman unveils nostalgic campaign celebrating decade of Kate Moss

August 12, 2014

U.S. jewelry brand David Yurman is commemorating the 10 years of Kate Moss as the face of its advertisements with a campaign that looks back on previous imagery.

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Neiman Marcus taps photographer Nadav Kander for Art of Fashion campaign

August 6, 2014

Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.

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