Articles Tagged ‘Advertising’


Zegna pushes shopping as sport in fall/winter campaign

August 27, 2015

Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Norell New York reinterprets scent for today’s stylish sect

August 20, 2015

Norell New York, the first American designer fragrance, has been remastered for a new generation of fashion-forward consumers.

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Lexus slows things down for summer sales event

August 20, 2015

Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.

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Estée Lauder commands boldness with Joan Smalls effort

August 19, 2015

Beauty marketer Estée Lauder is the latest brand to give a hands-on creative role to one of its ambassadresses.

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Clé de Peau captures Venetian drama for latest campaign

August 19, 2015

Shiseido-owned Clé de Peau Beauté is emphasizing its flare for the dramatic in a video for its latest campaign, featuring actress Amanda Seyfried.

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Marc Jacobs gets inside muses’ heads in fall ad campaign films

August 18, 2015

U.S. fashion label Marc Jacobs is exploring the motivations behind the many famous faces of its fall/winter advertising campaign with digital content.

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Scannable print ads make resurgence as mobile users eschew QR codes

August 17, 2015

With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.

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Looming mobile ad-blocking crisis favors native ad growth

August 13, 2015

With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.

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Jimmy Choo taps Sky Ferreira as latest representative for fragrance

August 7, 2015

Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives.

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