U.S. fashion label Marc Jacobs is seducing consumers with an intimate campaign for its sensual Decadence fragrance.
Articles Tagged ‘Advertising’
Italian fashion label Valentino is reinforcing the elemental role accessories play in fashion through a new social video promoting its Love Latch shoe.
Brazilian jeweler and silversmith H.Stern is defining a single moment, a feeling, a special occasion through a newfound motto developed for its 70th anniversary.
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?
Starwood Hotels & Resorts’ The Luxury Collection is launching a new brand identity, complete with a global advertising campaign, to smooth the transition for consumers.
French couture house Christian Dior is encouraging readers of New York magazine’s blog The Cut to #ShineDontBeShy with sponsored content for its Dior Addict lipstick Line.
Weighing in at 832 pages, repetition was the primary way for luxury brand advertisers to ensure visibility among competitors in the September issue of Condé Nast-owned Vogue.
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
Black mink label Blackglama is taking its furs to the sunny locale of Los Angeles for a fall campaign.
Canadian retailer Holt Renfrew is highlighting the diverse cast of characters in its network through a fall campaign aimed at fostering a sense of community.