Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.
Articles Tagged ‘Advertising’
Beauty marketer Estée Lauder Cos. is continuing to look toward younger consumers with the announcement of Gabriella Wilde as the newest face of its portfolio of brands.
Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.
French apparel label Louis Vuitton is taking consumers to warmer climes with its latest Spirit of Travel campaign.
Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.
Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.
British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.