Articles Tagged ‘Advertising’


Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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Estée Lauder Cos. aims campaign at millennials with Gabriella Wilde

March 3, 2015

Beauty marketer Estée Lauder Cos. is continuing to look toward younger consumers with the announcement of Gabriella Wilde as the newest face of its portfolio of brands.

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Gucci shadows songwriting journey while beginning its own evolution

March 3, 2015

Italian fashion label Gucci is musing on the creative process with a short video that features Swedish singer-songwriter Lykke Li.

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Louis Vuitton prompts wanderlust with latest campaign

March 2, 2015

French apparel label Louis Vuitton is taking consumers to warmer climes with its latest Spirit of Travel campaign.

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Apple Watch aims for fashion recognition with Vogue ad placement

March 2, 2015

Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Porsche sparks childrens’ imagination with Playmobil model

February 23, 2015

German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.

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Luxury department stores use fashion bloggers to attract consumers

February 23, 2015

Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.

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Louis Vuitton gets active in short films for V Line

February 23, 2015

French fashion house Louis Vuitton is targeting active men with a campaign of short films to promote the launch of its new V Line leather goods collection.

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Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

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