Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
Articles Tagged ‘Advertising’
German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.
Norell New York, the first American designer fragrance, has been remastered for a new generation of fashion-forward consumers.
Toyota Corp.’s Lexus is introducing two videos to promote its Golden Opportunity sales event.
Beauty marketer Estée Lauder is the latest brand to give a hands-on creative role to one of its ambassadresses.
Shiseido-owned Clé de Peau Beauté is emphasizing its flare for the dramatic in a video for its latest campaign, featuring actress Amanda Seyfried.
U.S. fashion label Marc Jacobs is exploring the motivations behind the many famous faces of its fall/winter advertising campaign with digital content.
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
With the use of ad-blocking software spreading to mobile and likely to gain steam as it becomes more widely available, marketers should start paying closer attention to sponsored content and native ads on mobile.
Footwear maker Jimmy Choo is shooting for the moon with the latest addition to its collection of brand representatives.