Articles Tagged ‘Advertising’


Luxury retailers outspent brands on paid search in 2013: report

July 28, 2014

A new report by AdGooroo finds that luxury retailers outspent luxury brands in most categories of paid search on Google in 2013.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Purdey underscores heritage with craftsmanship effort

July 23, 2014

British gun and rifle maker James Purdey & Sons is sharing how its fieldcoat is constructed through an email campaign.

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Bugatti brings apparel line to Alps to show lifestyle ambitions

July 23, 2014

French automaker Bugatti is launching its “EB – Ettore Bugatti” collection for fall/winter 2014-15 with a new advertising campaign at the Courchevel 1850 ski resort.

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Lanvin casts model’s family in winter ad campaign to highlight heritage

July 22, 2014

French fashion house Lanvin is highlighting its own familial bond with the winter 2014 advertising campaign, which stars model Edie Campbell and her relatives.

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Fast Toys Club offers luxury vehicle enthusiasts sharing options

July 21, 2014

Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.

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Creed emails about new collection to keep subscribers informed

July 17, 2014

Fragrance house Creed Boutique is launching an email marketing campaign to inform subscribers about its new Acqua Original collection.

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Nicolas Ghesquière creates visual narrative for first Louis Vuitton campaign

July 16, 2014

France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.

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Prada casts male model in women’s wear campaign to layer context

July 10, 2014

Italian fashion house Prada added an element of storytelling to its fall/winter 2014 women’s wear campaign by filming a couple rather than a solo female model.

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Lancôme explores French beauty through new Parisian muse

July 8, 2014

French beauty marketer Lancôme has tapped Caroline de Maigret, a model who has worked for Chanel and Louis Vuitton as well as a music producer, to be its latest spokesmodel.

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