With Google+ rumored as the next Facebook, luxury brands should keep an eye out to make sure they are ahead of the curve on the new social network.

Italian apparel and accessories designer Dolce & Gabbana is using young artist Florrie to connect with Generation Y via an exclusive short video for the brand’s digital magazine, Swide.

Rather than copying an effort by a rival company, a luxury brand needs to develop a multichannel marketing strategy in a unique way that still fits the branded personality.

French fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.

French apparel and accessories designer Chanel has been added to the list of major luxury brands who are targeting their younger affluent consumers by using online video service Hulu to advertise their goods.

Luxury brands are on an ongoing quest to distribute a unified message worldwide to consumers, and have everyone be able to understand it. Without damaging the brand’s particular heritage and culture, how can this happen?

A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?

Sir Rocco Forte’s Brown’s Hotel in London is giving guests treatment fit for princes and princesses by introducing a Royal Wedding-themed package, but its lack of well-rounded marketing could make gaining awareness difficult.

Leather goods manufacturer Tod’s is targeting consumers with a short film to promote its spring/summer collection and, in the process, building its email database.

Jewelry manufacturer Tiffany & Co. reported a 14 percent year-over-year increase in worldwide net sales, setting the standard for all American-owned luxury brands.