Articles Tagged ‘Advertising’


Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut

October 17, 2014

Italian fashion house Dolce & Gabbana has selected actor Colin Farrell as the face of their new fragrance, Intenso.

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Mikimoto positions pearls as everyday accessory in new ad effort

October 6, 2014

Japanese jeweler Mikimoto has created a new advertising campaign that celebrates the romance and quality associated with its cultured pearl jewelry.

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Samuelsohn goes back to black-and-white to modernize advertising

October 3, 2014

Ninety-year-old Canadian menswear label Samuelsohn is modernizing its image through a multichannel fall/winter campaign to appeal to a younger audience.

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Blackglama continues fashion evolution with vibrant fall campaign

September 29, 2014

After more than 40 years of celebrity-fronted campaigns featuring the likes of Sophia Loren, Elizabeth Taylor and Diana Ross, black mink maker Blackglama has chosen to switch gears.

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Chanel examines red color code with cult classic nail polishes

September 26, 2014

French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.

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Barbie Lagerfeld makes the rounds at Paris Fashion Week

September 26, 2014

With the help of online retailer Net-A-Porter’s Instagram account, the Karl Lagerfeld-inspired Barbie doll has been popping up at runway shows during Paris Fashion Week.

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Piaget promotes design savoir-faire with nocturnal skyline effort

September 25, 2014

Swiss jeweler and watchmaker Piaget is highlighting its passion for perfection with a new advertising campaign that seeks to inspire consumers.

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De Beers reinforces connection to female consumers in new ad effort

September 24, 2014

British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.

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Jimmy Choo updates fall/winter ads to reflect inaugural men’s fragrance

September 22, 2014

British footwear brand Jimmy Choo has entered the men’s fragrance arena by extending its current fall/winter 2014 advertising campaign.

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Bang & Olufsen draws inspiration from high-fashion for new ad effort

September 22, 2014

Danish audio and visual brand Bang & Olufsen is targeting fashionable female consumers with a line of BeoPlay H6 headphones suited for the best-dressed audiophiles.

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