British menswear label Alfred Dunhill is highlighting the long-lasting quality of its Duke Large Tote bag with a new social video that was shared on its Web site.
Articles Tagged ‘Advertising’
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
French fashion house Christian Dior has released the full film campaign for its latest Secret Garden effort featuring Rihanna.
French fashion house Christian Dior is leveraging pop star Rihanna’s celebrity and modernity in the latest installment of its Secret Garden advertising campaign.
Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
Mobile and social technologies have provided unprecedented access to consumers that luxury brands can leverage in a number of ways, according to a report by RadiumOne and WBR Digital.
Today in luxury marketing – Brand advertising is dead, long live brand advertising; Ralph Lauren operating model to shift; BMW CEO starts in shadow of predecessor’s shift to chairman; More jewelry retailers are adopting consignment policies.
Prada-owned fashion label Miu Miu plans to enter the fragrance sector with actress Stacy Martin as the face of the scent and corresponding advertising effort.
Parisian fashion label Kenzo has debuted three fragrances as a collection to enable consumers to select the scent profile that best matches their personal style.
Italian fashion house Fendi is taking consumers on a surrealist fantasy with its new short social video “Bad Dream” featuring British singer-songwriter Chlöe Howl.