Today in luxury marketing – Hudson’s Bay comps up 6.6pc in Q4; Silicon Valley crowned No. 1 luxury home market; Why luxury retailers are betting big on menswear; New York doormen take off gloves, rally for raises.
Articles Tagged ‘luxury retail’
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
Those with money to burn in North America, India and Brazil are more focused on experiences, while the Asian rich are still hell-bent on acquiring as many luxury goods as they can.
One of the best ways for luxury brands to attract affluent women using social media is Pinterest.
London department store Fortnum & Mason is promoting Welsh delicacies in its Food Hall with a market takeover Feb. 28 – March 1.
The degree to which customers are at home in your mobile store depends on how easily they can navigation and search from their phones or tablets.
With Valentine’s Day fast approaching, the impending date has us all watching brands’ tactics for creatively grabbing customer attention to encourage rich engagement and purchases. But take note as these clever and interactive ideas are not limited to Valentine’s Day.
Combine the information-rich online platform – data mining – with the geographic-specificity of mobile and the high touch service of a bricks-and-mortar retailer, now that is something I can believe in.
The first part of a five-year redevelopment plan for London’s posh Sloane Street is already underway, with a new Web site and brand ambassadors shepherding shoppers this holiday season to support luxury brands on that velvet stretch of the British capital.
I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?