Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
Articles Tagged ‘luxury retail’
The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.
According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.
Today in luxury marketing – Baker & McKenzie pens legal guide for luxury and fashion companies; Amazon fashion, playing the long game; Olivier Rousteing puts Balmain men’s wear on the runway; Could this make shopping fun again?
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
The Peninsula Hotels is catering to “crafty” consumers with a brewery partnership at its Beverly Hills, CA location.
British automaker Bentley Motors is continuing its collaboration with Switzerland’s Breitling through the launch of a new series of cars inspired by the watchmaker’s Jet Team.
Department store chain Bloomingdale’s is expanding its presence in the United States will a new location on the Hawaiian island of Oahu.
According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.
French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.