Articles Tagged ‘luxury retail’


What can the Wolf of Wall Street teach us about mobile marketing?

September 30, 2014

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

Share on FacebookShare on LinkedInShare on Twitter

Personalization: Tailoring the luxury experience without the pitfalls

September 29, 2014

Luxury brands can now capitalize on these greater data insights and tailor a customized experience for consumers – a powerful strategy if used correctly. But get it wrong and the results could be devastating.

Share on FacebookShare on LinkedInShare on Twitter

Rise of the enterprise mobile event app

September 26, 2014

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

Share on FacebookShare on LinkedInShare on Twitter

Heritage brand architecture: Using passion for authenticity to create emerging brands

September 26, 2014

Sub-brands, or secondary brands, need to relate and support the original brand. Not to do so creates confusion and mistrust. This group of emerging brands is a singular opportunity to allow others to paint on the canvas of an existing brand.

Share on FacebookShare on LinkedInShare on Twitter

Brands and consumers cannot be friends

September 24, 2014

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

Share on FacebookShare on LinkedInShare on Twitter

Calling for nominations: Luxury Women to Watch 2015

September 23, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

Share on FacebookShare on LinkedInShare on Twitter

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

September 23, 2014

Why are we serving the same crappy advertising patterned after desktop units such as pre-roll video ads, mini banner ads, interstitials and the like? And why have we accelerated automation that makes it so easy to deploy such formats when industry research shows that users do not respond positively to these ads?

Share on FacebookShare on LinkedInShare on Twitter

Calling for nominations: Luxury Women to Watch 2015

September 22, 2014

If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.

Share on FacebookShare on LinkedInShare on Twitter

Mobile video to accelerate mobile advertising value proposition

September 22, 2014

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Share on FacebookShare on LinkedInShare on Twitter

Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities

September 22, 2014

Strategically identifying and filling gaps in the high-end market for heritage brands requires a new and unique discipline.

Share on FacebookShare on LinkedInShare on Twitter