Articles Tagged ‘luxury retail’


Instagram advertising shows strong potential for luxury brands: L2

July 2, 2015

Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.

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Evolving retail expectations require enhanced experiences in-store: report

July 2, 2015

The luxury retail environment is undergoing critical changes, making it is essential for retailers to focus their attention on enhancing the in-store experience, according to a new report by Unity Marketing.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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Luxury legal guide, Amazon, Balmain and shopping – News briefs

July 1, 2015

Today in luxury marketing – Baker & McKenzie pens legal guide for luxury and fashion companies; Amazon fashion, playing the long game; Olivier Rousteing puts Balmain men’s wear on the runway; Could this make shopping fun again?

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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Peninsula Beverly Hills expands offerings with craft beer partnership

June 30, 2015

The Peninsula Hotels is catering to “crafty” consumers with a brewery partnership at its Beverly Hills, CA location.

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Bentley, Breitling collaborate to create jet team-inspired car series

June 30, 2015

British automaker Bentley Motors is continuing its collaboration with Switzerland’s Breitling through the launch of a new series of cars inspired by the watchmaker’s Jet Team.

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Bloomingdale’s expands US presence with Hawaiian location

June 30, 2015

Department store chain Bloomingdale’s is expanding its presence in the United States will a new location on the Hawaiian island of Oahu.

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4 mobile direct marketing essentials

June 30, 2015

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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Cartier, Refinery29 highlight professional women following their dreams

June 29, 2015

French jeweler Cartier is teaming up with Refinery29 to showcase women working to fulfill their dreams in a dedicated feature on the digital media brand’s Web site.

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