It turns out that the Chinese, both in rural and urban areas, empowered by China’s steadily solidified infrastructure, prefer conducting all commercial transactions online or on their mobile phone.
Articles Tagged ‘luxury retail’
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
Today in luxury marketing – Balenciaga verdict set for August; The luxury market comes up close and gets very, very personal; BMW to announce $1B investment in new Mexico factory; Billionaire South African family sells wine to China rich.
Today in luxury marketing – What it takes to hold a top luxury event in China; Lot watch: Brioni causes a stir at Milan Men’s Fashion Week; Luxury brands battle to stay in fashion in South Korea; Stores still critical to wooing men, but leaders re-wiring for digital age.
Today in luxury marketing – Maserati’s image builds on a racing reputation; Luxury brand Bulgari reveals plan for Dubai hotel; Watch the Bentley SUV teaser video; New formats drive retail developers.
To help retailers address growing customer expectations and improve in-store experiences, there are three key areas where mobile can drive greater differentiation and value.
Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.
Today in luxury marketing – Hudson’s Bay comps up 6.6pc in Q4; Silicon Valley crowned No. 1 luxury home market; Why luxury retailers are betting big on menswear; New York doormen take off gloves, rally for raises.
Counterfeit producers are honing their skill and prowess in both crafting and selling luxury handbags by the minute, driven by a never-before-seen rate of online purchases.
Those with money to burn in North America, India and Brazil are more focused on experiences, while the Asian rich are still hell-bent on acquiring as many luxury goods as they can.