Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.

Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.

Audi of America is aiming to become the No. 1 luxury automaker in the United States and is investing $5 billion in three years to expand and update its showrooms to help boost the brand’s presence in North America.

International hotel, river cruise and rail company Orient-Express is offering a six-night “Insider’s Peru” tour to showcase four properties and one train line.

Downtown Manhattan’s Four Seasons Hotel and Private Residences, set to open in 2016 in Tribeca, will help the brand reach trendy prospects in an area with less competition.

Auction house Christie’s is joining its fine wine and real estate segments with a new service to aid high-net-worth consumers who are interested in purchasing vineyards.

Rolls-Royce Motor Cars is expanding its European presence with plans to establish a new dealership located in Warsaw, Poland.

Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.

The Ritz-Carlton, Washington, DC, is triggering bookings from affluent families with a presidential-themed package that allows children to stay like a “First Kid.”

Rolls-Royce Motor Cars is targeting affluent Harrods shoppers with window displays at the London department store to celebrate the British debut of the Wraith vehicle.