French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.
Articles Tagged ‘Marketing’
Italy’s Salvatore Ferragamo is narrowing its focus on the tie as a symbol of masculinity and sophistication in its latest menswear campaign.
British smartphone manufacturer Vertu is ensuring its consumers and enthusiasts are up-to-date on brand happenings through an updated newsletter program.
Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.
Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.
British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.
British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.
French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
Germany’s Montblanc has announced the honorees of its joint philanthropic venture with Departures magazine, “Great Characters.”