Articles Tagged ‘Marketing’


Chanel competes with online deals through limited-time shipping offer

November 21, 2014

French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.

Share on FacebookShare on LinkedInShare on Twitter

How To Spend It temporarily rebrands for 20th anniversary charity auction

November 21, 2014

The Financial Times’ lifestyle supplement “How To Spend It” is celebrating the 20th anniversary of its launch with a fundraising issue Nov. 29.

Share on FacebookShare on LinkedInShare on Twitter

Architectural Digest’s November edition influences holiday home makeovers

November 20, 2014

Giorgio Armani and Fendi’s home furnishing lines inspired readers of Architectural Digest’s November issue to update their interior decorating before holiday guests arrive.

Share on FacebookShare on LinkedInShare on Twitter

Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch

November 18, 2014

U.S. fashion label Tom Ford is personifying its latest lipstick collection using the names of men who have left an impression on the eponymous founder over the course of his life and career.

Share on FacebookShare on LinkedInShare on Twitter

Jewelers align with art industry in Town & Country’s November edition

November 18, 2014

Cartier and Harry Winston were among the jewelers to advertise their pieces as works of art in Town & Country’s November “Art” issue.

Share on FacebookShare on LinkedInShare on Twitter

Emerging markets’ increased fine wine interest vetted by ecommerce

November 17, 2014

Stocking a wine cellar with vintage and contemporary wines can be a daunting task and intimidating to the novice collector due to the immense offerings available.

Share on FacebookShare on LinkedInShare on Twitter

Jewelers, watchmakers aim for exposure in Robb Report’s November edition

November 17, 2014

Jewelers and watchmakers such as Tiffany & Co. and Patek Philippe touted their finest designs to stay top-of-mind in Robb Report’s November issue.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany creates product-driven winterland for gift guide context

November 13, 2014

Jeweler Tiffany & Co. is incorporating its jewelry designs into a holiday landscape of “city lights and snowy nights” to inspire gifting.

Share on FacebookShare on LinkedInShare on Twitter

Bloomberg Pursuits aligns with reader sentiment in holiday issue via ads, content

November 13, 2014

Luxury advertisers such as Chanel and Hermès jockeyed for attention in Bloomberg Pursuits’ holiday edition to spur gifting ideas for the imprint’s affluent audience.

Share on FacebookShare on LinkedInShare on Twitter

69pc of advertisers new to WSJ. magazine’s November edition

November 12, 2014

Cartier and Louis Vuitton were among the luxury advertisers featured in WSJ. magazine’s fourth annual November “Innovators” issue honoring innovative and influential individuals.

Share on FacebookShare on LinkedInShare on Twitter