Articles Tagged ‘Marketing’


Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Top 10 luxury beauty and personal care efforts of H1

July 21, 2014

Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.

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Luxe Interiors + Design continues expansion with debut San Francisco imprint

July 18, 2014

Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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Luxe Interiors + Design boosts regional awareness via Hamptons imprint, event

July 16, 2014

Luxe Interiors + Design’s New York edition is staging a Hamptons takeover with the introduction of a special edition supplement specific to Long Island’s East End.

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Nicolas Ghesquière creates visual narrative for first Louis Vuitton campaign

July 16, 2014

France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.

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Top 10 jewelry and watch brand efforts of H1

July 16, 2014

During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.

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Understanding regional grooming behavior vital to brand growth: survey

July 16, 2014

For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.

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Estée Lauder builds beauty community with Web site redesign

July 15, 2014

Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.

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Chanel, Gucci strengthen royal affiliations in Vanity Fair’s August edition

July 15, 2014

Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.

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