Articles Tagged ‘Marketing’


Louis Vuitton prompts wanderlust with latest campaign

March 2, 2015

French apparel label Louis Vuitton is taking consumers to warmer climes with its latest Spirit of Travel campaign.

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Who are the most popular luxury CEOs?

March 2, 2015

Telsa’s Elon Musk’s disruptive ideas have made him the most searched for CEO, according to research from Digital Luxury Group that ranks luxury leaders based on search engine popularity.

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Apple Watch aims for fashion recognition with Vogue ad placement

March 2, 2015

Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.

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Brands must target digital strategies to local culture in Japan

March 2, 2015

L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.

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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

March 2, 2015

French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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Advertisers tout spring season hitmakers in W magazine’s March edition

March 2, 2015

Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Langham London “unfolds” kitchen, bar collaboration in social video

February 26, 2015

The Langham, London is taking guests behind-the-scenes to share the creative process involved in the development of its cocktail pairing menus.

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Krug invites skiers to chill slopeside with pop-up eatery

February 26, 2015

LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.

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Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week

February 26, 2015

French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.

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