British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
Articles Tagged ‘Marketing’
U.S. fashion label Tom Ford has gone against the grain by choosing not to stage a live runway presentation for its spring/summer 2016 collection.
As the luxury landscape continues to evolve and geopolitical turmoil affects emerging markets, the brands that will come out on top must be able to adapt to the resulting consumer behavior.
In the third quarter of 2015, luxury brand marketers developed multichannel campaigns that created fluid experiences offering consumers various outlets for discovery.
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
More than a third of luxury buyers plan to spend a higher amount on holiday gifts this year than in 2014, but brands are already too late, according to a new report from Shullman Research Center.
Italian fashion house Gucci’s ongoing revitalization efforts extended to social media during Milan Fashion Week, with the brand capturing more than 2 million total social actions.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
Despite boasting immense followings, a large percentage of luxury fashion brands are surprisingly inactive on social media, according to a new report by Brandwatch.
According to a social graph developed by Wealth-X, high-net-worth individuals worth at least $1 million are connected, professionally or personally, to someone 36.9 times wealthier.