French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
Articles Tagged ‘Marketing’
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Fashion brand Maison Martin Margiela has introduced new two fragrances to round out its olfactory narrative collection, Replica.
Christian Dior, Louis Vuitton and Céline positioned their advertising campaigns within the spotlight of W magazine’s “New Royals” profiles in the imprint’s October edition.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.
Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.
Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.
NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.
Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.
NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.