Articles Tagged ‘Marketing’


Cartier shares future of watchmaking with male consumer base

October 1, 2014

French jeweler Cartier is examining its heritage while looking toward the future in a new social video, “Share Your Time.”

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Nowness enhances user exploration with site overhaul

September 30, 2014

LVMH-owned editorial site Nowness is debuting a revamped Web site dedicated entirely to video content.

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Dolce & Gabbana turns to Italian roots with sponsored content on The Cut

September 29, 2014

Italian fashion house Dolce & Gabbana is elaborating on the ingredients that compose its fragrances through sponsored content on New York magazine’s blog The Cut.

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Chanel examines red color code with cult classic nail polishes

September 26, 2014

French fashion house Chanel is using a nail polish email promotion to pay homage to its color codes.

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Barbie Lagerfeld makes the rounds at Paris Fashion Week

September 26, 2014

With the help of online retailer Net-A-Porter’s Instagram account, the Karl Lagerfeld-inspired Barbie doll has been popping up at runway shows during Paris Fashion Week.

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Net-A-Porter spurs fall purchases via mobile trend report

September 26, 2014

British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.

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New routes to loyalty rely on seamless, consumer-focused engagement: report

September 25, 2014

To create a lasting impression and build loyalty amongst younger consumers, marketers no longer need to tout “youth values,” according to a new survey by Havas Worldwide.

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De Beers reinforces connection to female consumers in new ad effort

September 24, 2014

British jeweler De Beers has unveiled a new advertising campaign to celebrate the natural beauty of its core consumers and the diamonds which are incorporated into its designs.

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Robb Report’s September edition aligns industries via Maserati, Zegna cover story

September 22, 2014

Italian automaker Maserati and menswear label Ermenegildo Zegna are aiming to raise awareness for their Quattroporte collaboration on the cover of Robb Report’s September issue, while setting the stage for the imprint’s fall fashion coverage.

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Departures’ September edition marks 4 years of continual growth

September 19, 2014

Tiffany & Co. was among the luxury brands to help Departures fete its 25th anniversary issue with an inside front cover takeover across the edition’s five separate covers.

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