French apparel brand Christian Dior is assuring consumers that its dedication to craftsmanship extends beyond its fashions and handbags.
Articles Tagged ‘Marketing’
In the July/August issue of Hearst’s Veranda marketers such as Wolf, Sutherland and Lancôme sought to represent the sentiments of the shelter publication’s affluent readers.
As emerging markets continue to grow, 600 of the world’s top cities will be responsible for nearly 85 percent of global economic growth by 2025, according to a new report by McKinsey.
Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.
Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.
Christian Dior and Louis Vuitton are among the luxury marketers aiming to be seen within the fall fashion preview pages in W magazine’s August issue.
Luxury marketers such as Gucci and Louis Vuitton aimed for increased visibility in the August issue of Condé Nast-owned Tatler.
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.