Articles Tagged ‘Marketing’


Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

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Architectural Digest touts alliance between fashion, home interiors in September issue

August 29, 2014

Louis Vuitton and Hermès are among the luxury fashion houses “always in style” that grace the pages of Architectural Digest’s September edition.

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Tiffany enters new era of design with Tiffany T collection

August 27, 2014

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

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Neiman Marcus taps photographer Nadav Kander for Art of Fashion campaign

August 6, 2014

Department store chain Neiman Marcus is unveiling its “Art of Fashion” fall 2014 campaign digitally to increase exposure for the annual lookbook’s imagery.

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The New York Post responds to luxury interest with expanded Alexa pullout

August 6, 2014

The New York Post is the latest news outlets to increase its circulation of a supplement targeting affluent readers.

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How marketers can find opportunities in facial and image recognition

August 5, 2014

Now that CPU and camera technologies have progressed to where consumers can do facial and image recognition right from their mobile devices, this is opening up some new and interesting opportunities for marketers.

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Ralph Lauren, Gucci targets readers of all ages in Vogue’s August edition

August 5, 2014

Ralph Lauren, Chanel and Gucci were among the luxury fashion marketers to share current collections with the cross-generational readers of Vogue’s August issue.

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Dolce & Gabbana aims for authenticity via Light Blue blogger effort 

August 4, 2014

Italian fashion house Dolce & Gabbana is expanding ongoing promotions for its limited-edition Light Blue fragrances for men and women by tapping into the blogosphere.

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Robb Report’s August edition explores magazine’s pillars via content, ad space

August 4, 2014

Breguet, American Express’ Inspirato and Maserati looked to the advertising pages of Robb Report’s August issue to embody their audiences’ shared interests.

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Dior validates footwear expansion with craftsmanship video

August 1, 2014

French apparel brand Christian Dior is assuring consumers that its dedication to craftsmanship extends beyond its fashions and handbags.

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