Articles Tagged ‘Marketing’


Porsche showcases Carrera history with targeted racing events

May 23, 2013

Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model’s 50th anniversary year.


Four Seasons’ Beverly Wilshire enhances guest experience via mobile app

May 23, 2013

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.

St. Regis, Bentley cross-market brands via road-trip package

May 22, 2013

Starwood-owned St. Regis Hotels & Resorts is continuing its partnership with Bentley Motors to target affluent auto aficionados with a package that includes a road trip along California’s Pacific Coast Highway.

BMW aims to beat competitors with electric vehicle focus

May 21, 2013

German automaker BMW is aiming to beat out the competition by pushing its i concept electric vehicles with the i3 set to be in-stock this year.

High-earning business owners buy luxury more often than non-business owners: report

May 20, 2013

Small business owners with a household income of at least $250,000 are more likely to buy luxury products and services than their non-business-owning counterparts, according to new research from the Shullman Research Center.

Net-A-Porter targets Hong Kong city dwellers with public tram takeover

May 20, 2013

Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.

La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

Luxury goods revenues to grow 50pc faster than global GDP: Bain

May 17, 2013

Fueled by current consumption habits and key global markets, luxury goods revenues could grow as much as 50 percent faster than the global gross domestic product, according to a new report from Bain & Co.

Land Rover fetes 1 million Facebook fans with social video

May 17, 2013

Land Rover North America is celebrating its more than 1 million Facebook fans with a social video that pays homage to their customers.

What are luxury marketers missing on mobile Web?

May 16, 2013

Consumers are increasingly turning to their smartphones over computers to browse the Web, so marketers must make an impression with mobile-optimized sites.