Articles Tagged ‘Marketing’


Dior reimagines Monsieur Dior’s good luck charm in fine jewelry

May 22, 2015

French couture house Christian Dior is exploring one of its eponymous founder’s good luck charms through a new fine jewelry collection.

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Ferragamo discusses role of ties in male wardrobe to spur sartorial buys

May 22, 2015

Italy’s Salvatore Ferragamo is narrowing its focus on the tie as a symbol of masculinity and sophistication in its latest menswear campaign.

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Vertu presents brand overview in new newsletter push

May 22, 2015

British smartphone manufacturer Vertu is ensuring its consumers and enthusiasts are up-to-date on brand happenings through an updated newsletter program.

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Brands accentuate dedication to form, elegance through ballet-inspired efforts

May 21, 2015

Luxury brands such as Alexander McQueen and Boodles are on pointe with initiatives supporting the art of ballet through one-off slippers to full collections.

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Armani sculpts beauty awareness in dedicated #Atribute space

May 21, 2015

Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.

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Fortnum & Mason expands offerings with in-store spa for consumers

May 21, 2015

British department store Fortnum & Mason is creating a tranquil retreat for consumers by opening a holistic spa for relaxation and rejuvenation as an addition to its new second floor beauty department.

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Jaguar highlights new XE with social video set in Northern Spain

May 21, 2015

British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.

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Dior takes consumers behind-the-scenes at Cannes Film Festival

May 20, 2015

French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.

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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Montblanc, Departures selects honorees for Great Characters program

May 19, 2015

Germany’s Montblanc has announced the honorees of its joint philanthropic venture with Departures magazine, “Great Characters.”

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