Articles Tagged ‘Marketing’


Breitling takes jet team to the US for first North American tour

April 27, 2015

Swiss watchmaker Breitling is sharing its skills with U.S. consumers by taking the Breitling Jet Team to the United States for the first time as part of its 2015 North American Tour.

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Designer’s role is to merge yesterday with tomorrow: Lanvin’s Alber Elbaz

April 24, 2015

FLORENCE, Italy – Computers will never be able to replicate the imagination and intuition of a designer, but they may help fashion houses look back at yesterday while keeping an eye on tomorrow, says Lanvin’s artistic director.

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Saks highlights spring beauty with garden extravaganza

April 24, 2015

Department store chain Saks Fifth Avenue is showcasing its spring beauty offerings with a special storewide celebration featuring beauty-themed garden installations.

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Chloé avoids logo fatigue by positioning “Chloé Girl” as brand identifier

April 24, 2015

FLORENCE, Italy – French fashion house Chloé believes that the subject—meaning the female consumer—is more important than the object, according to the brand’s president at the Condé Nast International Luxury Conference April 23.

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Viktor & Rolf promotes fragrance with fashion sketch app collaboration

April 24, 2015

Dutch fashion house Viktor & Rolf is celebrating the one-year anniversary of its Bonbon fragrance by offering consumers the opportunity to receive fashion sketches courtesy of the mobile application Chic Sketch.

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Hard luxury faces dangers, opportunities in times of crisis: Kering CEO

April 23, 2015

FLORENCE, Italy – Hard luxury goods comprise 22 percent of the global market share of luxury and are growing at a faster pace than other sectors, according to the CEO of Kering’s luxury watches and jewelry division.

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Digitalization of fashion has a two-sided effect from buyers’ perspective

April 22, 2015

In the past decade the face of retail has changed course significantly with the introduction of in-store digital touch points and the advances of ecommerce.

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Dorchester Collection targets new mothers with Mommymoon package

April 22, 2015

Dorchester Collection is reaching out to new mothers with a special package offering them a chance to relax and rejuvenate after having a baby.

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Photos from Condé Nast International Luxury Conference’s welcome reception

April 22, 2015

FLORENCE – On April 21, the Condé Nast International Luxury Conference kicked off with a welcome reception held at the Four Seasons Florence.

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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts

April 21, 2015

Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.

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