The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.
Articles Tagged ‘Marketing’
Swiss watchmaker Jaeger-LeCoultre is showcasing the design duality of its Reverso timepiece developed with footwear designer Christian Louboutin.
NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.
Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.
French fashion house Dior is enlightening on how its fashion history informs its cosmetics through digital content.
Together with Global Citizen, Italian fashion label Gucci’s Chime for Change charity is calling on Beyoncé Knowles-Carter fans to stand in formation against poverty, injustice and gender inequality.
No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.
Fashion designer Karl Lagerfeld is showing off his skills behind the camera lens in two retrospective photography exhibits.
French atelier Christian Dior is bringing its namesake founder’s dream to fruition by restoring the Château de La Colle Noire in Grasse, France.
British automaker Rolls-Royce is set to show off its bespoke commissions at London Craft Week May 3-7.