Articles Tagged ‘Marketing’


Traditional media brands must adapt by merging content with tech: L2

July 1, 2015

Nearly 50 percent of media consumption in the United States is digital, compared to 32 percent in 2009, according to a new report by L2.

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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16

July 1, 2015

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.

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WSJ. magazine positions couture as a destination in July/August edition

July 1, 2015

Apple and Louis Vuitton were among the advertisers transporting readers of WSJ. magazine’s July/August issue “outward bound” as they enjoy the summer months.

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Drive consumers back to apps with aggressive engagement tactics: Forrester

July 1, 2015

Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.

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Bloomingdale’s, Bentley, Peninsula and Roger Vivier – Live news

July 1, 2015

Luxury Daily’s live news from June 29 – Bloomingdale’s expands US presence with Hawaiian location; Bentley, Breitling collaborate to create jet team-inspired car series; Peninsula Beverly Hills expands offerings with craft beer partnership; Roger Vivier taps new representative to reach younger consumers.

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Luxury legal guide, Amazon, Balmain and shopping – News briefs

July 1, 2015

Today in luxury marketing – Baker & McKenzie pens legal guide for luxury and fashion companies; Amazon fashion, playing the long game; Olivier Rousteing puts Balmain men’s wear on the runway; Could this make shopping fun again?

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Luxe Interiors + Design features The Hamptons in special summer edition

June 30, 2015

SANDOW’s Luxe Interiors + Design is celebrating the summer with a 100-page standalone edition dedicated to the Hamptons, NY.

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Roger Vivier taps new representative to reach younger consumers

June 30, 2015

French footwear and accessories label Roger Vivier is embracing a classic French aesthetic with its latest brand ambassador for the fall/winter 2015 collection.

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Peninsula Beverly Hills expands offerings with craft beer partnership

June 30, 2015

The Peninsula Hotels is catering to “crafty” consumers with a brewery partnership at its Beverly Hills, CA location.

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Bentley, Breitling collaborate to create jet team-inspired car series

June 30, 2015

British automaker Bentley Motors is continuing its collaboration with Switzerland’s Breitling through the launch of a new series of cars inspired by the watchmaker’s Jet Team.

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