Articles Tagged ‘Marketing’


Departures’ September edition marks 4 years of continual growth

September 19, 2014

Tiffany & Co. was among the luxury brands to help Departures fete its 25th anniversary issue with an inside front cover takeover across the edition’s five separate covers.

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Ralph Lauren’s move into coffee may spur additional growth in edibles

September 18, 2014

U.S. fashion label Ralph Lauren has extended its lifestyle offerings beyond apparel, accessories and homewares to include a selection of finely roasted coffees.

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W magazine fall fashion edition largest September run since 2008

September 18, 2014

Luxury fashion brands such as Louis Vuitton, Chanel and Gucci looked to stir up some “Fall Fashion Drama” in W magazine’s September issue.

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Gucci among brands to embrace Flipboard’s video addition

September 16, 2014

Social magazine Flipboard is now offering streaming video content as another option for brands with a presence on its application.

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Bottega Veneta aims for timelessness via brand codes in Knot effort

September 16, 2014

Italian fashion house Bottega Veneta is penning its latest fragrance, Knot, as timeless with a campaign that evokes an escape from reality.

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WSJ. magazine’s menswear confidence yields 30pc paging increase for September edition

September 16, 2014

Louis Vuitton and Hermès are among the fashion houses to underscore their menswear collections in the September “Men’s Style” issue of WSJ. magazine.

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Tiffany, Bulgari share design aesthetics in September/October edition of Veranda

September 15, 2014

Jewelers such as Tiffany & Co. and Bulgari turned to the September/October issue of Hearst’s Veranda to promote their designs alongside the high-end home furnishings profiled in the publication.

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Oscar de la Renta pushes for future purchases with Spring app tie-in

September 10, 2014

U.S. fashion brand Oscar de la Renta is promoting mobile marketplace Spring by adding a shoppable element to its spring 2015 runway show.

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Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

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Architectural Digest touts alliance between fashion, home interiors in September issue

August 29, 2014

Louis Vuitton and Hermès are among the luxury fashion houses “always in style” that grace the pages of Architectural Digest’s September edition.

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