Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Articles Tagged ‘Marketing’
Beauty marketers continued to improve consumer interaction by extending efforts beyond purely tutorialized content that has saturated recent campaigns.
Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.
Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.
Luxe Interiors + Design’s New York edition is staging a Hamptons takeover with the introduction of a special edition supplement specific to Long Island’s East End.
France’s Louis Vuitton is reinterpreting the house’s codes and visual imagery under the direction of Nicolas Ghesquirère for his first advertisement campaign as creative director.
During the first half of the year, jewelers and watchmakers paired heritage with emerging ventures to highlight more than collections.
For beauty marketers targeting consumers in emerging markets it is essential to understand the grooming habits and preferred personal care products in the country at hand, according to a new survey conducted by Euromonitor International.
Beauty marketer Estée Lauder is aiming to increase the ways in which it communicates with its consumer base with a new Web site design that promotes products through technology.
Chanel, Gucci and Saint Laurent Paris were among the collection of luxury marketers wishing Britain’s Prince George a happy first birthday in the August issue of Vanity Fair.