Articles Tagged ‘Marketing’


Dior expresses plurality for men’s collection film

February 9, 2016

French fashion house Christian Dior has cast men from different career verticals to showcase that the Dior Homme consumer is not a singular vision.

Share on FacebookShare on LinkedInShare on Twitter

Mandarin Oriental and Chopard partner for International Women’s Day

February 8, 2016

Mandarin Oriental, Barcelona, Spain, is showcasing its international spirit, as it will work with Swiss jeweler Chopard to celebrate a Russian holiday.

Share on FacebookShare on LinkedInShare on Twitter

Burberry updates fashion calendar to meet global demand

February 5, 2016

British fashion house Burberry is disrupting the fashion calendar with the decision to whittle down its four yearly presentations down to two.

Share on FacebookShare on LinkedInShare on Twitter

Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

Share on FacebookShare on LinkedInShare on Twitter

Kenzo crafts time-bending narrative using iPhone

February 4, 2016

Parisian fashion label Kenzo is sharing homemade cake among the residents of California’s Slab City for its spring/summer 2016 collection film.

Share on FacebookShare on LinkedInShare on Twitter

Audi leverages Bowie, Super Bowl to make a connection

February 4, 2016

German automaker Audi is blasting off to showcase its latest vehicle in style.

Share on FacebookShare on LinkedInShare on Twitter

BMW partners with Moovit to extend mobility platform

February 4, 2016

German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.

Share on FacebookShare on LinkedInShare on Twitter

Pucci twists, tweaks past for spring/summer 2016 ad campaign

February 3, 2016

Italian fashion house Emilio Pucci’s spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti’s “new rule-breaking dictate.”

Share on FacebookShare on LinkedInShare on Twitter

Chanel extends Kristen Stewart relationship to include beauty

February 2, 2016

French fashion house Chanel has selected actress Kristen Stewart as the new face of its cosmetics.

Share on FacebookShare on LinkedInShare on Twitter

Zoolander infiltrates high fashion as film premiere approaches

February 2, 2016

Italian fashion house Valentino and Vogue magazine agree: male model Derek Zoolander is so hot right now.

Share on FacebookShare on LinkedInShare on Twitter