Articles Tagged ‘Marketing’


Fashion marketing calls for a non-linear approach

January 30, 2015

NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

Share on FacebookShare on LinkedInShare on Twitter

Comité Colbert inspires future generation via luxury career days

January 29, 2015

French luxury association Comité Colbert is hosting a career day to spark interest in the industry in the minds of young adults.

Share on FacebookShare on LinkedInShare on Twitter

Goyard marches through Hong Kong mall to spur interest

January 29, 2015

Paris-based leather goods house Goyard is hosting a parade within Hong Kong’s Pacific Place shopping destination Jan. 29-31.

Share on FacebookShare on LinkedInShare on Twitter

Veuve Clicquot extends Champagne’s multifaceted appeal to sports, games

January 29, 2015

LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.

Share on FacebookShare on LinkedInShare on Twitter

Time Inc. attracts luxury advertisers to fashion titles via retail investment

January 29, 2015

Media group Time Inc. has invested in peer-to-peer ecommerce network Keaton Row to further increase the transactional nature of its publication, InStyle.

Share on FacebookShare on LinkedInShare on Twitter

Positive Luxury’s Trust Button offers transparency to luxury goods market

January 28, 2015

Now, more than ever before, luxury consumers are environmentally conscious and aware and have begun outwardly searching for brands with ethical and sustainable business practices.

Share on FacebookShare on LinkedInShare on Twitter

Johnnie Walker targets Asian consumers via retail outposts, branded content

January 28, 2015

Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”

Share on FacebookShare on LinkedInShare on Twitter

Floris London crafts ingredient showcase to better consumer journey

January 26, 2015

British perfumer Floris London is giving consumers a glimpse into its bevy of ingredients using specific boards on Pinterest.

Share on FacebookShare on LinkedInShare on Twitter

Bulgari shows off hotel amenities, quality of stay in social video

January 26, 2015

Italian jeweler Bulgari has captured the day in the life of guests at its London hotel in a social video shared with the property’s followers.

Share on FacebookShare on LinkedInShare on Twitter

La Prairie creates shoppable moments through content

January 26, 2015

Swiss skincare maker La Prairie is assisting in the consumer journey with the introduction of a Collection Discovery Tool.

Share on FacebookShare on LinkedInShare on Twitter