Luxury marketers this holiday season sought to keep retention levels high by creating whimsical and nostalgic gift guides that achieved differentiation through seasonal animations.
Articles Tagged ‘Marketing’
British fashion label Burberry cast a crop of young British stars in its spring 2014 print advertising campaign to bring its classic style to a younger generation.
Louis Vuitton, Gucci and Dior looked to Condé Nast-owned Vanity Fair’s January issue in a final attempt to promote current collections as the holiday shopping season comes to an end.
Clive Christian, Janus et Cie and Maxalto looked to Condé Nast-owned Architectural Digest’s January issue to promote its interiors and housewares in the publication’s special “AD 100.”
Chanel, Hermès and Bulgari advertised in The Wall Street Journal’s WSJ. magazine supplement’s double holiday issue to promote its fine jewelry as the publication’s affluent readership prepared for their holiday purchases.
Jaguar USA is joining the holiday party with a new campaign that plays on its feline name to generate test-drives.
French fashion house Chanel has tapped actress Kristen Stewart to star in its advertising campaign for its Métiers d’Art Paris-Dallas collection to further showcasing the U.S. inspiration behind the collection.
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
French footwear maker Berluti is showing its more playful side with a behind-the-scenes video for its latest advertising campaign that was filmed in a swimming pool.
British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage.