Articles Tagged ‘Marketing’


Digital economy necessitates thorough filtering of agencies

April 29, 2016

The advancement of the digital economy and accompanying introduction of new channels into the marketing mix has segmented marketing agencies along two axes, according to a new report from L2.

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Jaeger-LeCoultre captures waiting game to launch Christian Louboutin collaboration

April 29, 2016

Swiss watchmaker Jaeger-LeCoultre is showcasing the design duality of its Reverso timepiece developed with footwear designer Christian Louboutin.

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting

April 29, 2016

NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.

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Luxury brands ease into cool “new kid” Snapchat: L2

April 28, 2016

Instagram adoption rates are nearing 100 percent, but Snapchat penetration lags behind, as brands remain unsure if the platform is right for them, according to a new report from L2.

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Dior connects the dots between fashion and beauty

April 28, 2016

French fashion house Dior is enlightening on how its fashion history informs its cosmetics through digital content.

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Gucci’s Chime for Change urges Beyoncé fans to stand up to gender inequality

April 27, 2016

Together with Global Citizen, Italian fashion label Gucci’s Chime for Change charity is calling on Beyoncé Knowles-Carter fans to stand in formation against poverty, injustice and gender inequality.

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Sponsored content to amend future advertising challenges for buyers, sellers

April 27, 2016

No longer a novelty, digital advertising is expected to comprise more than 50 percent of buyers’ total marketing budgets in two years, according to a new report by Accenture.

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Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy

April 26, 2016

Fashion designer Karl Lagerfeld is showing off his skills behind the camera lens in two retrospective photography exhibits.

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Dior’s Provençal dream realized in fragrance, restoration project

April 25, 2016

French atelier Christian Dior is bringing its namesake founder’s dream to fruition by restoring the Château de La Colle Noire in Grasse, France.

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Rolls-Royce London opens dealership doors for craft expose

April 25, 2016

British automaker Rolls-Royce is set to show off its bespoke commissions at London Craft Week May 3-7.

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