Articles Tagged ‘Internet’


Christian Louboutin uses shoe imagery to launch nail polish line

July 24, 2014

French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.

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Hasselblad offers insight into astronaut photography

July 24, 2014

Swedish camera brand Hasselblad Bron is honoring the 45th anniversary of Apollo 11’s moon mission by completing a user’s manual for astronauts to photograph their space expeditions.

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Bottega Veneta celebrates iconic handbag with capsule

July 24, 2014

Italian apparel and accessories brand Bottega Veneta is making its iconic Knot bag more of a personal statement with an upcoming capsule collection on its Web site.

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Chanel captures lifestyle of “Café Society” in high-jewelry effort

July 23, 2014

France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.

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Pringle of Scotland revives employee newsletter in email blast

July 22, 2014

Cashmere label Pringle of Scotland brought back its “Pringle Bulletin,” a newsletter distributed to employees in the 1950s and 1960s, as a digital update for its email subscribers.

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La Mer personalizes oceans’ importance via interactive map

July 22, 2014

Estée Lauder Cos.’ Crème de la Mer is exploring the beauty of the world’s oceans with an interactive map function to generate conversation about conservation efforts.

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Armani embraces Soundcloud to extend campaign awareness

July 22, 2014

Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.

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Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

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Dolce & Gabbana taps new and old Hollywood for beauty campaign

July 21, 2014

Italy’s Dolce & Gabbana is channeling Hollywood icon Marilyn Monroe for its new beauty effort featuring actress Scarlett Johansson.

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Neiman Marcus enables Visa Checkout to boost ecommerce conversion

July 18, 2014

U.S. department store Neiman Marcus has added Visa Checkout as a payment method for its ecommerce site to make shopping online easier for its consumers.

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