Articles Tagged ‘Internet’


Ferragamo extends Vara customization to Europe for first time

October 1, 2014

Italian leather goods maker Salvatore Ferragamo has expanded its personalization program for its iconic Vara and Varina shoes to Europe.

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Audi appeals to true soccer fans with trivia contest

October 1, 2014

Automaker Audi is boosting engagement on its United Kingdom Facebook page with a contest in partnership with Chelsea Football Club.

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Land Rover tours US wilderness with Condé Nast Traveler

October 1, 2014

Condé Nast Traveler recruited global explorer Bryn Mooser to embark on a 12-episode video series in a Land Rover.

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Valentino creates immersive brand experience for runway show live-stream

September 30, 2014

Italian fashion label Valentino is giving consumers a complete brand experience through its runway show live-stream.

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Stuart Weitzman explains sexy brand philosophy through social video

September 30, 2014

Footwear label Stuart Weitzman is making consumers do a double take with its latest fashion film, featuring two identically styled blondes wearing its fall collection.

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Luxury brands look to courts, crowdsourcing to fight counterfeits

September 29, 2014

The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.

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Aston Martin redesigns Web site to boost digital traffic

September 26, 2014

British automaker Aston Martin announced a redesigned Web site to ensure interested consumers can navigate easily on its homepage.

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Four Seasons enhances customer service in China through partnership

September 26, 2014

Four Seasons Hotels and Resorts is enhancing its ability to serve guests in China by teaming up with Chinese travel service provider Ctrip.com.

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Veuve Clicquot involves consumers in grape harvest via online diary

September 25, 2014

LVMH-owned Champagne maker Veuve Clicquot is inviting consumers into its vineyards with an online diary of the grape harvest.

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Lancel stages meet-cute between woman and handbag

September 25, 2014

French leather goods maker Lancel is using a multimedia narrative about a chance encounter to introduce its latest handbag collection, Charlie.

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