Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access.
Articles Tagged ‘Internet’
Italian fashion label Versace is introducing a new collection of women’s wrist watches through a dedicated Pinterest board to expand awareness for its entire range of timepieces.
Italian atelier Fendi filmed a sun-filled social video to present details of its spring/summer 2014 collection as it appears in retail.
The LVMH-owned and editorially independent Web site Nowness has unveiled a new shoppable video feature to blend content and commerce.
France’s Guerlain is taking a product-driven approach to the beauty tutorial by teaching enthusiasts how to achieve a specific branded look using a specific type of foundation.
New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
Spanish leather goods maker Loewe released a series of four short videos featuring its new Skin collection of handbags to introduce the line as a player in the owner’s life.
Trump SoHo, New York, is building conversations with bridal parties searching for the ideal place to hold their nuptials with a new and ongoing Twitter chat series.
Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.
Accessories label Jimmy Choo is targeting soon-to-be brides in the early planning stages with an email blast to newsletter subscribers that focuses on its new shoe and handbag offerings that are wedding-appropriate.