Articles Tagged ‘Internet’


Fortnum & Mason asks for consumers’ insight to shape new Web site

December 19, 2014

British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.

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Starwood incentivizes digital booking with free Internet access

December 17, 2014

Starwood Hotels and Resorts is encouraging consumers to book through its digital channels with the offer of free WiFi.

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Fendi reconfigures handbag into turntable

December 17, 2014

Italian fashion house Fendi is introducing its new 3Baguette handbag with a social video featuring a DJ using elements of the bag to create a soundtrack.

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Bloomingdale’s uses humor to highlight customer service

December 17, 2014

Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.

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Saks turns to stylish stuffed bear for gift advice

December 16, 2014

Department store chain Saks Fifth Avenue is introducing its gift selections with help from a well-connected stuffed animal.

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Bottega Veneta connects to consumers over architectural cause

December 12, 2014

Italian fashion label Bottega Veneta is launching a social campaign to celebrate Japan’s Hotel Okura Tokyo, a favorite of creative director Tomas Maier.

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Bulgari encourages exploration of time, light with serialized films

December 11, 2014

Italian jeweler Bulgari is strengthening its effort surrounding the Lucea timepiece with a series of video profiles exploring the brand’s ideology and the notion of the ideal wearer.

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DVF, Lancôme makes gift giving stress-free with ecommerce feature

December 11, 2014

Diane von Furstenberg and Lancôme are among the retailers using Loop Commerce’s e-gifting tool this holiday season to let consumers send a thoughtful gift without worrying about specifics like size or color.

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Prada, Versace curate digital museum for Milan landmark

December 9, 2014

Italian fashion houses Prada and Versace are helping to bring the Galleria Vittorio Emanuele II in Milan to an online audience with the curation of a digital project.

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Berluti crafts cartoon-inspired Christmas campaign

December 9, 2014

French menswear house Berluti is getting its consumers in a festive mood for the holidays with a cartoon-themed campaign.

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