Articles Tagged ‘Internet’


Marc Jacobs spurs participation with sweepstakes tie-in

August 27, 2014

U.S. fashion label Marc Jacobs is giving consumers a push toward participating in its dream capsule initiative by offering prizes.

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Miu Miu teases eighth Women’s Tales film

August 26, 2014

Prada-owned Miu Miu will screen its latest short female-centric film at the Venice Film Festival Aug. 28.

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Michael Kors travels to west coast to share collection inspiration

August 26, 2014

U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.

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Givenchy amplifies fragrance launch with couture connection

August 26, 2014

French design house Givenchy has crafted a narrative for the launch of its latest scent, Dahlia Divin, to give the fragrance a context.

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Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

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Fortnum & Mason explores rooftop bee garden to get ready for annual auction

August 22, 2014

British department store Fortnum & Mason is showcasing the people behind its coveted honey collections in a new social video.

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Estée Lauder promotes “object of desire” with digital boutique

August 22, 2014

Beauty brand Estée Lauder is promoting its Pure Color Envy collection with a short film on its Web site and an interactive look book that matches eyeshadows with other complementary products.

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Neiman Marcus unveils David Yurman exclusive with social video

August 21, 2014

Department store chain Neiman Marcus is drawing attention to David Yurman’s Venetian Quatrefoil collection with a film that brings photos to life.

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Ferragamo brings Fiamma handbag on world tour through Pinterest

August 20, 2014

Italian leather goods brand Salvatore Ferragamo is expanding its Fiamma campaign through a summer holiday Pinterest campaign.

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