Articles Tagged ‘Internet’


Marc Jacobs films store associate commutes to further brand identity

July 28, 2014

U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

Share on FacebookShare on LinkedInShare on Twitter

Dior explores art heritage in summer-long content series

July 25, 2014

French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.

Share on FacebookShare on LinkedInShare on Twitter

Kenzo builds 3D virtual gallery to illuminate fall collection

July 25, 2014

French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.

Share on FacebookShare on LinkedInShare on Twitter

The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

Share on FacebookShare on LinkedInShare on Twitter

Armani aims for privé collection approachability via beauty effort

July 25, 2014

Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.

Share on FacebookShare on LinkedInShare on Twitter

William Raveis improves consumer experience with StreetEasy partnership

July 25, 2014

Real estate firm William Raveis streamlined the consumer journey upon entering the city of New York by teaming up with property aggregator StreetEasy.

Share on FacebookShare on LinkedInShare on Twitter

Christian Louboutin uses shoe imagery to launch nail polish line

July 24, 2014

French footwear label Christian Louboutin is drawing attention to its newly launched beauty line with digital communications that match a bottle of nail polish with one of its stilettos.

Share on FacebookShare on LinkedInShare on Twitter

Hasselblad offers insight into astronaut photography

July 24, 2014

Swedish camera brand Hasselblad Bron is honoring the 45th anniversary of Apollo 11’s moon mission by completing a user’s manual for astronauts to photograph their space expeditions.

Share on FacebookShare on LinkedInShare on Twitter

Bottega Veneta celebrates iconic handbag with capsule

July 24, 2014

Italian apparel and accessories brand Bottega Veneta is making its iconic Knot bag more of a personal statement with an upcoming capsule collection on its Web site.

Share on FacebookShare on LinkedInShare on Twitter

Chanel captures lifestyle of “Café Society” in high-jewelry effort

July 23, 2014

France’s Chanel is positioning high-jewelry as an approachable addition to every jewelry box by showing its pieces at different times of day.

Share on FacebookShare on LinkedInShare on Twitter