British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
Articles Tagged ‘Internet’
Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
Hermès-owned silver maker Puiforcat is inviting consumers into its workshop via a hub found on its Web site.
British fashion label Burberry is boosting awareness for its fall/winter 2015 runway show livestream with a series of social videos.
Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.
British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.
Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.
French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.
Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.