Articles Tagged ‘Internet’


Brands must accommodate drastic shifts in retail landscape

March 30, 2015

NEW YORK – Technology and the Internet has fundamentally changed the retail landscape forever, resulting in six major shifts that can now be identified, according to an author at the Columbia Business School Retail & Luxury Goods Conference March 27.

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High-tech meets high-touch for service-centric startups

March 30, 2015

NEW YORK – As technology emerges to help facilitate services, the human touch is still key, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.

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Manolo Blahnik puts a spotlight on socks in social film

March 26, 2015

London-based shoemaker Manolo Blahnik is generating attention from its fans for its foray into socks with German brand Falke through a social video.

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Chloé builds anticipation through teasers

March 25, 2015

French women’s apparel label Chloé is teasing a garment through quick videos on its social media feeds.

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Hermès films urban explorers to build interest in menswear

March 25, 2015

French apparel and accessories house Hermès is celebrating the wandering spirit with a video series showcasing its menswear.

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Elie Saab captures L’Eau Couture fragrance vision in image

March 24, 2015

Lebanese couture house Elie Saab turned to artist Katie Rodgers, known as Paper Fashion, to capture the “vision of a moment lived.”

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Versace rings in the “luxury hour” to fete latest timepiece

March 24, 2015

Italian fashion label Versace is celebrating the 25th anniversary of its timepiece collection with a content hub and new wristwatch that examines the brand’s codes and ethos.

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Mercedes-Benz brings consumers along for Floridian cultural tour

March 24, 2015

German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.

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Jaguar attracts audience for “fiercest feat yet” with artistic teasers

March 24, 2015

British automaker Jaguar is giving its followers on social media a sneak preview of the exciting feat it will attempt on March 24 to promote the release of its new XF car.

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Marc Jacobs coordinates colors for consistency in advertising channels

March 23, 2015

U. S. fashion brand Marc Jacobs is thinking pink this spring with the release of its spring/summer 2015 campaign video and a fun, new paint job for the Mercer Street store in New York.

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