Articles Tagged ‘Internet’


French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

Share on FacebookShare on LinkedInShare on Twitter

Dior conceptualizes fragrance origin with interactive video

October 29, 2014

French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.

Share on FacebookShare on LinkedInShare on Twitter

John Varvatos limits watch line to target brand enthusiasts

October 28, 2014

American fashion designer John Varvatos has teamed up with Swiss watchmaker Ernst Benz on limited-edition timepieces.

Share on FacebookShare on LinkedInShare on Twitter

Real estate firm sees advantage in .luxury domain name

October 24, 2014

Los Angeles real estate brokerage Partners Trust is differentiating its main Web site with a .luxury domain name site to better showcase its luxury properties.

Share on FacebookShare on LinkedInShare on Twitter

Guerlain touts brand know-how with heritage content hub

October 23, 2014

French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

Share on FacebookShare on LinkedInShare on Twitter

HomeAway builds clout in luxury vacation sector

October 23, 2014

Vacation rental Web site Luxury Rentals from HomeAway is quickly expanding its luxury section to capitalize on the travel trends of affluent consumers.

Share on FacebookShare on LinkedInShare on Twitter

Omega fights against magnetic fields with Master Co-Axial debut

October 22, 2014

Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making.

Share on FacebookShare on LinkedInShare on Twitter

Bentley cleans up Web site for easy navigation

October 21, 2014

British automaker Bentley Motors is inviting fans to check out its redesigned Web site that places an emphasis on simplicity and spaciousness.

Share on FacebookShare on LinkedInShare on Twitter

Tod’s ignites ecommerce sales with online only handbag promotion

October 20, 2014

Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.

Share on FacebookShare on LinkedInShare on Twitter

Rolls-Royce gets prime placement for Kylie Minogue concert tour

October 17, 2014

Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.

Share on FacebookShare on LinkedInShare on Twitter