Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas.
Articles Tagged ‘Internet’
Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site.
Swiss watchmaker Hublot is celebrating the legacy of South African anti-apartheid revolutionary and political leader Nelson Mandela with a special-edition watch.
French fashion label Chloé is letting consumers make its handbags her own with a new collection of alphabet charms.
French fashion house Chanel is inviting consumers to experience its founder’s favorite beaches through a trio of curated beauty looks.
French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.
Italian fashion label Dolce & Gabbana is transporting consumers to Portofino, Italy, through an apparel and accessories collection available exclusively from retailer Net-A-Porter.
British leather goods maker Smythson is going personal with a new campaign that reminds consumers of its bespoke customization offers.