Articles Tagged ‘Internet’


Pat McGrath shares images on Facebook that promote beauty brands

February 27, 2015

British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.

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Marni boosts storytelling capabilities with Web site redesign

February 27, 2015

Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Puiforcat delves into craftsmanship with behind-the-scenes content

February 25, 2015

Hermès-owned silver maker Puiforcat is inviting consumers into its workshop via a hub found on its Web site.

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Burberry teases runway show livestream with cinemagraphs

February 23, 2015

British fashion label Burberry is boosting awareness for its fall/winter 2015 runway show livestream with a series of social videos.

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Estée Lauder pays tribute to its late founder in Classic Parfums effort

February 23, 2015

Beauty marketer Estée Lauder is looking to invigorate interest in its classic perfumes among younger consumers through a bottle design update and narrative content that celebrates its past.

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Aston Martin likens vehicle to airplane for teaser

February 20, 2015

British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.

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Lancôme celebrates 80th anniversary with heritage-focused social video

February 20, 2015

Beauty marketer Lancôme is taking consumers on a tour of its timeline with a pop-up style video.

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Longchamp teams with InStyle to reach fashionable New Yorkers

February 20, 2015

French handbag brand Longchamp is reaching out to New Yorkers during fashion month with sponsored content on Time Inc.’s InStyle magazine.

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Bally brings consumers along for the journey to Hollywood

February 20, 2015

Swiss apparel and accessories brand Bally is including consumers in its trip to Los Angeles for the Academy Awards, where its briefcase has a starring role.

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