Articles Tagged ‘Internet’


David Yurman taunts entry-level consumers with sugary sweet ring collection

September 4, 2015

U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.

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Lancôme gives Elite Rewards members VIP treatment through partnerships

September 3, 2015

Beauty marketer Lancôme is further rewarding its loyalty members by enabling them to cash in their points for gifts and experiences from a handful of partners.

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Barneys shows the love in handbag social video

September 2, 2015

Department store chain Barneys is expressing its love of handbags in a fashion influencer-backed stop-motion video campaign.

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Christian Louboutin shifts focus, uses jewelry as lipstick inspiration

September 2, 2015

French footwear label Christian Louboutin has expanded its recently launched beauty collection to include high heel-inspired lipsticks.

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Chopard redefines royalty with Imperiale collection

September 2, 2015

Swiss jeweler Chopard is revealing its Imperiale collection after extensive teasing on social media.

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Ferragamo makes romantic connection through watches in social film

September 1, 2015

Italian fashion label Salvatore Ferragamo is placing its timepieces at the center of the action in a social video.

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Hermès strolls through its history, cane in hand

August 31, 2015

French leather goods brand Hermès is walking the walk of elegance in a social video exploring its founder’s collection of walking sticks and canes.

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Mercedes captures tennis fans in action for US Open contest

August 31, 2015

Automaker Mercedes-Benz USA is spurring its followers to ham it up for the camera with a competition surrounding the U.S. Open.

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Valentino illuminates collection inspiration in astronomical film

August 28, 2015

Italian fashion label Valentino is taking consumers to outer space to immerse them in its new collection featuring star, constellation and planetary prints.

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Mercedes rolls out recipes in “Meals on Wheels” video series

August 28, 2015

German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.

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