Articles Tagged ‘Media/publishing’


Dior paints portrait of founder in biography

October 20, 2014

French couture house Christian Dior is retracing the decade-long career of its eponymous founder with a new book.

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Robb Report shares trusted aviation knowledge in October issue

October 20, 2014

Private aviators such as Gulfstream, NetJets and Sentient Jets aimed for brand awareness by participating in Robb Report’s Private Aviation Buyer’s Guide included in the October issue.

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Leveraging blogger interactions can educate consumers via relatability

October 17, 2014

NEW YORK – For brands navigating the digital landscape, partnering with bloggers and influencers can help reach intended audiences, according to panelists Oct. 15 at Luxury Interactive 2014.

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WSJ. magazine’s October issue expands reach for advertisers

October 17, 2014

Chanel, Louis Vuitton and Bulgari turned to WSJ. magazine’s October issue to take the imprint’s affluent readership on an “incredible journey” of fashion and travel.

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Hermès takes consumers Elsewhere to reinterpret its print magazine

October 13, 2014

French leather goods house Hermès’ seasonal digital magazine, Le Monde D’Hermès, has been overtaken by curious creators.

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Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition

October 10, 2014

Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”

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Penta’s inaugural glossy issue allocates finance advice via ad space, content

October 8, 2014

Wealth management firms such as U.S. Trust and Northern Trust promoted their financial services in the first edition of Barron’s Penta since the newsprint section insert went glossy.

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Tatler’s October edition stays golden with 5pc ad page increase from year-ago

October 7, 2014

Jewelers such as Tiffany & Co. and Bulgari looked to the October issue of Tatler to show off designs able to complement the fall fashions seen in recent editions.

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Ralph Lauren, Gucci market to digital drivers in Vanity Fair’s October edition

October 6, 2014

Ralph Lauren, Gucci and Prada were among the marketers striving to be noticed by members of the “new establishment” in Vanity Fair’s October issue.

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Bergdorf’s Betty Halbreich tells all in new autobiographical tome

October 2, 2014

Department store Bergdorf Goodman’s well-known personal shopper Betty Halbreich has penned a memoir recounting her nearly 40-year career at the retailer.

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