While publishers are increasing their presence on Instagram, many continue to hold off, missing out on a huge opportunity to drive connections with consumers, as publishers on the platform increased their engagement rate by 133 percent, according to a report from Sharablee.
Articles Tagged ‘Media/publishing’
Luxury lifestyle publication Robb Report is taking its wealth of knowledge to the skies with a travel experience in partnership with private jet tour company TCS World Travel.
Bally and Lanvin were among the women’s fashion labels to take part in WSJ. magazine’s September “Women’s Fashion” issue, the publication’s largest book to date.
Karl Lagerfeld, creative director of both Chanel and Fendi, is the star of a new picture book for adults that plays off the classic “Where’s Waldo?” series.
With major brands including Target tapping scannable print ads to target on-the-go mobile users, marketers can expect a continued decline of QR codes as consumers demand streamlined, no-download-necessary engagement methods.
Condé Nast Britain is expanding the coverage found on Vogue Video to include beauty content to further the video hub’s positioning as a one-stop resource for consumers.
Luxury brands such as Giorgio Armani and Gucci strove to be seen within the 75th anniversary edition of Vanity Fair’s “International Best Dressed List.”
Mobile application JetSmarter is helping affluent consumers hail a private jet in a matter of a few taps to simplify the booking process.
Brands such as Breguet and Ulysse Nardin brought their A-game to act as accoutrements to the “A-list Adventures” profiled in the August edition of Robb Report.
French jeweler Cartier is teaming with British retailer Harrods to introduce a tome dedicated to the maison and its Panthère designs.