Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.
Articles Tagged ‘Jewelry’
Italian jewelry maison Bulgari tied its star-studded Save the Children charity campaign to a pre-Oscar soiree to heighten awareness for its cause.
Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.
Swiss watch manufacturer Omega is taking to the sky to further a humanitarian partnership with Orbis International as the nonprofit combats visionary disorders in undeveloped countries.
Audi and Omega are among the luxury brands that have found their way into the blockbuster film “Fifty Shades of Grey,” but what will placement in this film actually accomplish for those included?
Swatch group’s Glashütte Original is sharing its heritage with consumers through a collection of five short films that were presented at the 65th Berlin International Film Festival this year.
Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.
Popular culture and the media have created misconceptions and misunderstandings of the affluent, which stall the efforts of marketers who buy into myths, according to research from Unity Marketing and the American Affluence Research Center.
Jeweler Lagos is promoting Valentine’s Day giftables with a takeover advertisement on the mobile-optimized Web site of New York magazine’s The Cut.
Brands took advantage of the approaching holiday and used romance and special Valentine’s Day offers to promote purchases.