As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
Articles Tagged ‘Jewelry’
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
France’s Cartier is honoring its heritage with an exhibit inside the Grand Palais in Paris that allows visitors to explore the jeweler’s role in the history of fine jewelry as art.
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message
Precision cut-crystal maker Swarovski is using Tumblr to generate interest and awareness in its eleventh annual Crystal Palace think tank where a chosen creative visionary works to reevalute the use of crystal.
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called “12 Moments to Give” that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
Swiss watchmaker Jaeger-LeCoultre lent its support to the (RED) Foundation by including two custom timepieces that were part of a larger capsule collection auctioned off at Sotheby’s New York on Nov. 23.
Swiss watchmaker Parmigiani Fleurier collaborated with Italy’s Pomellato to create the jeweler’s first range of watches that connect the world of fine jewelry design and watchmaking for female consumers.