More than one in five fashion brands upgraded their Web site in 2013, evincing an industry-wide push to catch up to digital trailblazers such as Burberry, Gucci and Ralph Lauren, according to L2 Think Tank’s latest digital index.
Articles Tagged ‘mobile’
Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
Mobile open rates of email are 48 percent in the U.S. and 55 percent for the retail industry, social sharing on mobile occurs twice as often as shares on the desktop, and redemption rates for mobile coupons are 10 times higher than those of traditional coupons.
Swiss watch brand Longines is targeting affluent readers with its mobile banner advertisement on The New York Times application.
With Apple releasing its latest version of the iPad – one that will make it even easier to generate excitement for your projects – it is becoming clear that visual storytelling for a brand is essential for forward-thinking marketers.
French atelier Céline is aiming to attract readers to its mobile look book through a large advertisement featured on The New York Times’ mobile Web site.
Stop looking for data to defend or dismiss one channel over another. Do not accept the silos and turf battles as inevitable.
The rise in CTRs on mobile has fueled the proliferation of mobile ads and promotions, and many marketers have celebrated impressive click-throughs for various campaigns. But CTRs do not equal sales leads.
British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.
On the return flight home for Thanksgiving this past week, I read Nassim Taleb’s book, “The Black Swan,” and decided that ‘tis the season to draw profound parallels between innovation and poultry.