Articles Tagged ‘mobile’


Nina Ricci sweetens gaming participation via fragrance giveaway

August 28, 2015

French fashion house Nina Ricci is sugarcoating its communications for the annual Les Délices de Nina fragrance interpretation.

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Mobile flash sale apps lack inspiration, require larger brand presence

August 28, 2015

As more flash sale applications on mobile see declining sales, their flagging popularity may be attributed to the lack of inspiration for consumers to download another app onto their prime smartphone real estate, and the lack of star power from a larger retail brand.

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Rewarding healthy lifestyles: The next wave of loyalty

August 28, 2015

In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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Lack of WiFi on selling floor is a serious concern: report

August 27, 2015

Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out WiFi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR.

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Brands and publishers must tap the changing Hispanic market

August 27, 2015

Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.

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Neiman Marcus expands visual search to provide instant gratification to consumers

August 26, 2015

Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments.

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Chanel checks the charts with astrological Instagram effort

August 26, 2015

French fashion label Chanel is asking consumers their sign on Instagram in a new marketing effort for the Chance fragrance collection.

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Luxe City Guides launches all-in-one travel app

August 26, 2015

Global destination experts Luxe City Guides is introducing an exclusive, invitation-only mobile application for the travel industry that will deliver consolidated itineraries, destinations and travel documents directly to clients’ devices.

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Mobile ads prove more click-worthy than social sharing buttons: report

August 26, 2015

Consumers on mobile are 11.5 times more likely to click on an advertisement than a social sharing button, proving that brands cannot rely on users to spread branded posts on social media unless there is a direct call-to-action, according to a report from Moovweb.

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