With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.
Articles Tagged ‘mobile’
Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.
This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.
Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.