Articles Tagged ‘mobile’


Montblanc taps philanthropic readers of Departures with mobile ad

October 1, 2014

Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.

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Building long-term sustainable revenue from audiences

October 1, 2014

The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.

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What can the Wolf of Wall Street teach us about mobile marketing?

September 30, 2014

Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.

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Luxury brands look to courts, crowdsourcing to fight counterfeits

September 29, 2014

The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.

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Mercedes-Benz meditates on GLA model to celebrate Instagram milestone

September 29, 2014

German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.

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Net-A-Porter spurs fall purchases via mobile trend report

September 26, 2014

British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.

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Four Seasons enhances customer service in China through partnership

September 26, 2014

Four Seasons Hotels and Resorts is enhancing its ability to serve guests in China by teaming up with Chinese travel service provider Ctrip.com.

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Rise of the enterprise mobile event app

September 26, 2014

The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.

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Burberry aims for handbag purchases with Style.com mobile ad

September 24, 2014

British apparel and accessories maker Burberry is appealing to the fashion hungry readers of Style.com’s mobile-optimized site with an advertisement promoting its autumn/winter 2014 handbags.

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Brands and consumers cannot be friends

September 24, 2014

It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.

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