Articles Tagged ‘mobile’


How marketers can leverage revamped iOS notification widget

December 19, 2014

As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.

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Key techniques to get brands through holiday downloads

December 19, 2014

Finding the right audience for your app is not a trivial task. It requires blending high volume with high-value users. Adjusting these balances depending on your app’s lifecycle is paramount.

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Hermès links holiday to travel with Departures mobile effort

December 18, 2014

French leather goods maker Hermès is targeting the affluent readers of Departures’ mobile-optimized Web site with a holiday advertisement.

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62pc of businesses still treat mobile as a new technology: Forrester

December 18, 2014

Many businesses continue to treat mobile as just another channel, dooming them to failure because they are not taking advantage of the new revenue and service opportunities mobile provides, according to a new report from Forrester.

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Marketers quickly embrace simplicity of Yo app

December 17, 2014

The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.

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5 marketing requirements for luxury customer engagement in 2015

December 17, 2014

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.

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Delvaux ups consumer interaction with two-screen holiday effort

December 16, 2014

Belgian leather goods maker Delvaux is bringing its holiday campaign to life using augmented reality.

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Use mobile to make customers feel cared for: report

December 16, 2014

Brands should expand their mobile strategy to ensure that customers feel cared for amid a blurring of the lines between customer service, information technology and marketing to avoid damage to bottom lines, according to a new study by Millward Brown.

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How mobile changes marketing

December 16, 2014

In 1498 Aldus Manutius of Venice produced a book catalog and used it to promote his recent publications. In itself that may not sound particularly interesting, but at the time this was a major advance in commerce: for the first time the prospective buyer did not need to be face to face with the merchant to browse, select and purchase goods. It was the first example of direct marketing.

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Why are mobile email open rates declining?

December 15, 2014

Mobile email opens appear to be plateauing with less than half of emails opened on a mobile device in November, down from last year when the rate topped 50 percent, according to new data from Return Path.

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