Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.
Articles Tagged ‘mobile’
Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.
German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.
Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.
British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.
Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.
French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.