Articles Tagged ‘mobile’


The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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Opulent Jewelers makes consignment “a snap” with mobile app

March 25, 2015

Fine jewelry consignment store Opulent Jewelers is simplifying the appraisal process with a mobile application.

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Jenn-Air uses Architectural Digest ads to further home show efforts

March 24, 2015

Appliance maker Jenn-Air is ensuring visibility surrounding the Architectural Digest Home Design Show with display ads on the magazine’s desktop and mobile Web sites.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions

March 23, 2015

The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.

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Vogue opens its address book for City Directory content

March 23, 2015

Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.

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App agility: Why marketers need to empower employees with intelligent mobile apps

March 23, 2015

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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Mark the date: April 21. It’s not just another update from Google

March 20, 2015

From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.

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Tag Heuer combines synergies with Google, Intel for smartwatch

March 19, 2015

LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores.

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68pc of mobile marketers leverage location-based targeting

March 19, 2015

NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.

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