Precision-cut crystal maker Swarovski launched a dedicated mobile site designed to help consumers with all of their St. Valentine’s Day needs including gift ideas, restaurants and spas.

Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.

The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.

Developing a mobile Web site and mobile application can cost around $30,000, let alone the exhaustive man hours it takes to vet ad networks and find the right partner.

German automaker Audi is looking to wipe out the long-hyped vampire fad with its Super Bowl XLVI advertisement for the S7, which promotes its powerful LED lights that can apparently destroy creatures of the night.

Hearst’s Town&Country magazine digitalized its content through the launch of its first iPad application out in time for the February issue.

Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners.

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.