Articles Tagged ‘mobile’


Krug ID app creates mobile reference network for Champagne lovers

April 18, 2014

French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.

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Pay per call and mobile search are the future of mobile commerce

April 18, 2014

Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.

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BMW encourages Pandora listeners to build an i3 model

April 17, 2014

BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.

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3 recent market shifts in in-game advertising

April 17, 2014

The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.

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Saks promotes range of footwear with varied Vogue mobile effort

April 16, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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Mobile display ads: Early data shows that double opt-in does not improve quality

April 16, 2014

Early data shows that double opt-in has only a modest impact on accidental clicks.

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Pucci encourages scarf selfies with camera app

April 15, 2014

Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.

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Applying true luxury marketing principles to the broader luxury sector

April 15, 2014

True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.

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If a tweet falls in the forest . . .

April 14, 2014

Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.

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BMW aims to equip ConnectedDrive service with real-time maps

April 11, 2014

German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.

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