Articles Tagged ‘mobile’


Image tips from Tinder to solve mobile’s biggest problem

November 26, 2014

UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.

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Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

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Playing to the strengths of devices, platforms and consumer behavior in 2015

November 25, 2014

No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”

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Neiman Marcus leverages Passbook to make shopping entertaining

November 20, 2014

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

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Michael Kors aids on-the-go gifting with shoppable Instagram posts

November 17, 2014

U.S. fashion label Michael Kors is tying social content to commerce with a new Instagram feature.

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Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

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