UPS reports that 43 percent of mobile users prefer computer-based shopping versus mobile, because they cannot get clear product images.
Articles Tagged ‘mobile’
French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.
No longer is there an expectation that anything and everything “mobile” should be part of the larger mobile experience and fully suited to “mobile marketing.”
Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.
The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.
Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.
In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.
U.S. fashion label Michael Kors is tying social content to commerce with a new Instagram feature.
Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.