Since my March 17 article about key trends in luxury retail, we have seen multiple innovations in the world of luxury retail and previously nascent trends now taking shape.
Articles Tagged ‘mobile’
Moët Hennessy USA is teaching its consumers to think, taste and serve Champagne like a master through its Champagne Masters Web site.
Italian fashion label Valentino is giving consumers an inside look at the atmosphere leading up to its spring/summer 2016 runway show Oct. 6 through Snapchat.
The advent of ad-blocking on mobile could spur a period of experimentation as marketers unearth different ways to get in front of consumers, with branded content and in-application ads two likely areas of focus.
With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
Brands are increasingly leveraging mobile’s potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 Sept. 29 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.
While your peers and competitors are chasing the latest thing, they are probably neglecting the basic, proven approaches to improving mobile commerce.