Articles Tagged ‘mobile’


Neiman Marcus leverages Passbook to make shopping entertaining

November 20, 2014

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign.

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Rich future for oft-maligned mobile banner

November 20, 2014

The lowest hanging fruit in mobile marketing is the mobile banner. It is relatively cheap to make and the inventory is relatively cheap. But mobile banners have a fairly awful track record of ineffectiveness.

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The blight of gratuitous hashtags

November 19, 2014

Unless executed with the right strategy, expecting a hashtag to influence consumer behavior is misguided.

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New: Q3 2014 mobile site performance benchmark report

November 18, 2014

In a new exclusive series, this publication will report on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this first installment how leading brands in the retail, banking and travel sectors fared.

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Marrying retail and digital for bricks-and-mortar stores

November 18, 2014

While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.

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Michael Kors aids on-the-go gifting with shoppable Instagram posts

November 17, 2014

U.S. fashion label Michael Kors is tying social content to commerce with a new Instagram feature.

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Clé de Peau Beauté flaunts new online boutique on The Cut

November 17, 2014

Shiseido-owned Clé de Peau Beauté is promoting its recently launched online boutique with an ad on the mobile-optimized version of New York magazine’s The Cut blog.

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Getting the retailer’s app ready for Black Friday

November 17, 2014

Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.

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Delivering on the promise of personalization

November 14, 2014

While brands and agencies work hard to identify narrow audiences, the limiting factor is the efficiency of producing numerous versions of ads and other information to address differences within narrow audience segments.

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Days of mass-marketing winding down

November 11, 2014

We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points.

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