Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.

With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.