Articles Tagged ‘mobile’


Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Must job seekers give employers a reason to reject them?

February 26, 2015

With headscarf case, Supreme Court could make discrimination even easier.

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Neiman Marcus creates specialized mobile wallet for payment ease

February 25, 2015

Fashion retailer Neiman Marcus Group is giving consumers a new way to pay with the launch of a brand-specific mobile wallet.

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Leading Hotels of the World shows off its uncommon perspective via mobile

February 25, 2015

The Leading Hotels of the World is showing just how “remarkably uncommon” its properties are with a series of advertisements housed on travel magazine Departures’ mobile Web site.

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Lane Crawford teases exclusive Dior launch via Instagram

February 24, 2015

Department store chain Lane Crawford is building interest in its upcoming exclusive pre-launch of eight Dior handbags with a social campaign that prompts consumers to visualize the bags within an ideal wardrobe.

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No mobile commerce site? Your Google search rank is in jeopardy

February 23, 2015

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

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Burberry entices consumers with eye-catching mobile banner

February 20, 2015

British apparel brand Burberry is using a banner advertisement to connect with consumers on British Vogue and W magazine’s mobile-optimized Web sites.

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The hidden power of suggestion in risk-taking

February 20, 2015

Fashion empires were built on risky and forward-thinking designs. Those risks, either directly or subtly, affect almost every facet of the retail industry.

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IWC creates visual dialogue with enthusiasts via Instagram

February 19, 2015

Swiss watchmaker IWC Schaffhausen is sharing its cultural icons and encouraging its fans to do the same through a social media contest.

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Biometrics, tokenization gain steam with MasterCard, Visa commitments

February 19, 2015

With security one of the biggest hurdles to driving mobile payments adoption, Visa and MasterCard are doubling down on technologies such as tokenization and biometrics to safeguard customer data on smartphones.

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