Germany’s Montblanc is looking to draw philanthropists from Departures’ audience to highlight the good deeds of the publication’s readers.
Articles Tagged ‘mobile’
The last 10 years has seen unprecedented investment in ad technology. According to Brian Andersen, partner at Luma Partners, this has amounted to $5 billion in venture capital, which has created an ecosystem of more than 200 venture-backed companies in the video ad ecosystem alone.
Mobile advertising methods have recently been brought into question by a small proportion of companies exploring the benefits of ad trading.
The fight against counterfeits is a never-ending struggle, exacerbated by the global, online marketplace.
German automaker Mercedes-Benz is celebrating reaching a million Instagram followers with a video series by the Indian artist Amshu Chukki.
British online retailer Net-A-Porter is helping readers of New York magazine’s The Cut “reboot” their wardrobes for fall through a mobile banner advertisement.
Four Seasons Hotels and Resorts is enhancing its ability to serve guests in China by teaming up with Chinese travel service provider Ctrip.com.
The popularity of mobile event applications – matched by their rapidly expanding power and flexibility – is a direct result of the newly emerging mobile workspace.
British apparel and accessories maker Burberry is appealing to the fashion hungry readers of Style.com’s mobile-optimized site with an advertisement promoting its autumn/winter 2014 handbags.
It may seem clichéd, but brand marketers would do well to abide by the dating advice they were given years ago.