Articles Tagged ‘mobile’


Watch and jewelry sectors show significant lag in ecommerce: L2

April 21, 2015

Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.

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Louis Vuitton inspires vacation wardrobe preparations with The Cut mobile effort

April 21, 2015

French leather goods house Louis Vuitton is reaching out to consumers as they plan their summer vacations with a travel-themed effort on New York magazine’s blog The Cut.

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3 use cases for A/B testing on mobile

April 21, 2015

A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.

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Do not fetishize technology without consideration to consumer behavior

April 20, 2015

What new technology has really generated is new behavior, whether it is sharing pictures of food, curating our Instagram to reflect who we are, pinning products for shopping and styling inspiration, or buying clothes on our mobile phones. Yet we have focused on ourselves and technology, not consumers and how they shop and decide.

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Rolls-Royce shifts to narrative storytelling on Instagram

April 17, 2015

While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.

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Burberry gives consumers front row seat through Periscope

April 16, 2015

British fashion label Burberry is making its Periscope debut to live broadcast its show at Los Angeles’ Griffith Observatory.

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TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants

April 16, 2015

Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.

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Chanel captures consumers’ attention with subtle pop-up video

April 15, 2015

French fashion house Chanel is engaging consumers with a pop-up video on the mobile-optimized site of Harper’s Bazaar.

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How retailers can adopt a mobile-first strategy

April 15, 2015

According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.

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Burberry uses Snapchat to share video and capture consumers’ attention

April 14, 2015

British fashion label Burberry is welcoming consumers to join the brand as it celebrates the opening of a new flagship store in Los Angeles with an exclusive event at the Griffith Observatory, which the brand will share on Snapchat.

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