Articles Tagged ‘mobile’


Twitter to invest heavily in Periscope to capitalize on social video trend

February 12, 2016

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow.

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How to court a mobile app user

February 12, 2016

Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads

February 11, 2016

Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.

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Data rules Echo, Siri and Google Now

February 11, 2016

This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.

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Mobile advertising to get more creative to target shoppers

February 11, 2016

Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.

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Versace spreads the love with branded emoji creator

February 10, 2016

Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.

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Retailers see correlation between beacons and mobile coupon redemption: report

February 10, 2016

Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.

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Do consumers always know what they want to buy?

February 10, 2016

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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Mobile offers and loyalty programs deserve a second look

February 8, 2016

Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.

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BMW partners with Moovit to extend mobility platform

February 4, 2016

German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.

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