If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
Articles Tagged ‘mobile’
Fine jewelry consignment store Opulent Jewelers is simplifying the appraisal process with a mobile application.
Appliance maker Jenn-Air is ensuring visibility surrounding the Architectural Digest Home Design Show with display ads on the magazine’s desktop and mobile Web sites.
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
The Economist, one of the world’s preeminent business publications, has always stood out from the crowd. It is printed in a magazine format and yet styles itself a newspaper. There are no bylines. There are plenty of opinions – all firm. And it yields no ground on subscription fees, both to new subscribers and old. One more thing: it claims not to be advertising dependent, even while that revenue stream is important to the organization.
Conde Nast-owned Vogue magazine is guiding readers to unique experiences in a host of fashionable cities through its City Directory travel guides, sponsored by Estée Lauder.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
LVMH-owned Tag Heuer is the latest Swiss watchmaker to announce a smartwatch, just as the Apple Watch is about to hit stores.
NEW YORK – Executives at the 2015 Mobile Marketing Association Forum New York revealed that 68 percent of mobile marketers are leveraging location-based targeting and using it as a target parameter in their media buying, although mobile still remains a small component of many digital budgets.