Italian fashion label Gucci is speaking to the now immediate availability of art with an Instagram series that turns textiles into creative pieces.
Articles Tagged ‘mobile’
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Whether it is because your budget needs to get used up before the New Year, or because you want a cut of the consumer holiday spend pie, I suggest keeping the extra spending this time of year to a minimum.
The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”
Retailers are missing out on significant revenue opportunities by failing to personalize consumers’ shopping experiences, thanks to the lack of adaptive pages, product recommendations and search functionalities on their mobile sites, according to a Retail Systems Research report.
Pull out your phone or iPad or laptop. Since you are already reading this article online, open a new tab. Go to your favorite social site – I will pick Instagram.
British retailer Harrods is reaching out to its littlest customers with a mobile game set in its Toy Kingdom.
With Google’s dominant role in search under pressure in the quickly evolving mobile space, the company has thrown down the gauntlet by surfacing application-only content in search results and eliminating the need to install an app to take advantage of its offerings.
Why do marketers spend more chasing new audiences instead of rewarding and retaining brand loyal audience?