Articles Tagged ‘mobile’


Yoox partners with WeChat to socialize mobile commerce

July 28, 2014

Yoox, the official ecommerce partner of Kering, is teaming up with Chinese social communication application WeChat to enhance its consumers’ mobile shopping experience.

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3 quotes that guide my mobile and cross-channel strategy

July 28, 2014

Like most people, I read and listen to mobile marketing pundits as much as I possibly can. From that sea of facts and opinions, there are three quotes that truly stand out and guide my mobile and cross-channel strategy. They are simple yet profound, and I believe they will stand the test of time.

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The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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When to use push notifications versus SMS messaging

July 24, 2014

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

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Mulberry joins WeChat to interact with Chinese consumers

July 23, 2014

British label Mulberry is reaching out to Chinese consumers by creating a larger digital presence on regional social media channels.

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What the AmEx-Uber partnership signals about customer engagement

July 23, 2014

American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.

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Moët & Chandon introduces game to spark consumer interaction

July 22, 2014

LVMH-owned Champagne maker Moët & Chandon is challenging consumers to play a matching game on summer break.

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Hotel brands must improve metasearch visibility: L2

July 21, 2014

Hotel brands are increasingly squeezed by the metasearch dominance of online travel agencies and Google, according to a new report by L2.

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Galeries Lafayette creates in-store trip planner to ease shopping

July 18, 2014

French department store chain Galeries Lafayette is helping consumers plan their shopping excursions with a new mobile application.

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