French Champagne house Krug is telling the story of individual bottles through a new mobile application that scans a bottle’s identification code found on its label.
Articles Tagged ‘mobile’
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
The concept of in-game advertising is not entirely new since players have seen the obvious placement of ads. What is new are three recent market shifts that are putting games, and the advertisers’ role within them, further into the spotlight.
Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
Early data shows that double opt-in has only a modest impact on accidental clicks.
Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.
True luxury is mainly a French and Italian business model: a careful balancing of authentic quality and ethereal yet undeniable emotions, which leads to strictly speaking irrational purchasing behavior. It is not easy, and it is not a trick – the benefits are quite real.
Just when you thought you have mastered your applications and browser tabs, add offline interactive signals to this digital cacophony.
German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.