Articles Tagged ‘mobile’


Top 10 luxury brand mobile marketers of Q2

July 7, 2015

Luxury marketers tapped mobile’s opportunities for consumer engagement and relation management in the second quarter, creating applications that rewarded loyalty or provided exclusive brand experiences.

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Why concierge apps are way of the future in hospitality

July 7, 2015

Hotel concierge applications are becoming a must-have for major hospitality brands seeking to tap into guests’ smartphones to anticipate their needs before arrival on premises.

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5 key elements of a well-designed responsive Web site

July 7, 2015

When developing a Web site for your business, you simply cannot ignore that the majority of Web site browsing in 2015 is conducted through mobile devices.

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How beacon technology enhances the restaurant customer experience

July 6, 2015

Beacon technology has penetrated the retail industry and is set to revolutionize the restaurant industry, as we know it.

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Brands must move budgets to the world’s most influential mass medium

July 2, 2015

According to eMarketer, mobile advertising spending will surpass the $100 billion mark in 2016, an increase of 430 percent from 2013. Mobile has achieved first-screen status, with average users checking their phones up to 150 times a day, according to Facebook.

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St. Regis broadens content reach through digital magazine

July 1, 2015

Starwood’s St. Regis Hotels and Resorts is bringing its biannual print publication, Beyond, to mobile, tablet and desktop.

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Drive consumers back to apps with aggressive engagement tactics: Forrester

July 1, 2015

Marketers must expand their mobile engagement strategies beyond their own applications to drive return visits and realize the benefits of an effective app strategy, according to a new Forrester Research report.

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Getting mobile onboarding right to avoid app abandonment

July 1, 2015

A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.

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Armani brings music appreciation to new channel with Spotify app

June 30, 2015

Italian fashion label Armani is bringing its enthusiasm for music to consumers in a new medium with the launch of a mobile application.

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4 mobile direct marketing essentials

June 30, 2015

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

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