Articles Tagged ‘mobile’


Audi attracts feminine consumers with geotargeted banner ad

January 30, 2015

German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.

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Reactions to Google’s mobile-friendly search changes

January 30, 2015

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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Technology and touchdowns: How mobile is changing the game

January 30, 2015

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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As consumer trust increases, so will marketers’ mobile spend

January 28, 2015

Despite increasing investment, only 58 percent of luxury brands are satisfied with their mobile initiatives, according to a new report by RadiumOne and WBR Digital.

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Vertu helps consumers stay connected with complimentary WiFi

January 28, 2015

British smartphone maker Vertu is helping its consumers stay digitally connected on select devices with a complimentary WiFi subscription.

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Luxury brands reaching half of digital potential: report

January 27, 2015

Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.

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Exploring legal challenges to fulfilling the potential of mHealth

January 27, 2015

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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Yacht Partners International brings mobile to yachting world

January 26, 2015

Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.

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