Articles Tagged ‘mobile’


Hasselblad creates mobile showroom via product catalog app

September 19, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Porsche Design and BlackBerry create new smartphone

September 18, 2014

German fashion label Porsche Design has teamed with BlackBerry for a third time to create a new Porsche Design smartphone.

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BMW generates interest in Apple Watch

September 17, 2014

Following the unveiling of the Apple Watch Sept. 9, BMW promoted the new opportunity for owners of the i3 model.

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Measurement boundaries to include offline behavior for mobile campaigns

September 17, 2014

Proving the efficacy of programs based on both devices – lack of cookies – and consumers who jump across platforms to complete transactions has always been challenging.

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Gucci among brands to embrace Flipboard’s video addition

September 16, 2014

Social magazine Flipboard is now offering streaming video content as another option for brands with a presence on its application.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 16, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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What’s still wrong with mobile advertising?

September 16, 2014

We have all heard about the growth of mobile and seen yearly comparisons of ad spend versus time spent, but it is time to shift our focus onto the real problems with mobile advertising.

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Dunhill commissions artwork for weekly Instagram series

September 15, 2014

British menswear label Alfred Dunhill is showing off its fashions creatively with an ongoing Instagram series of commissioned artwork.

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The sharing economy comes to Apple – but not in the way you think

September 15, 2014

The following prediction is not meant to shock as much as it is intended to acknowledge Apple’s new reality: 2014 may well be the last year that Apple cloaks itself in exclusivity, selective media outreach and surprise announcements when it launches new products and technologies.

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Nordstrom uses look book Vogue ad to highlight designer lines

September 12, 2014

Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.

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