Articles Tagged ‘mobile’


Ferragamo engages New Yorkers via window QR code

May 24, 2013

Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.


4 reasons to stop calling tablets mobile devices

May 24, 2013

It might be hard to believe, but tablets are not mobile devices and here are four reasons why.

Four Seasons’ Beverly Wilshire enhances guest experience via mobile app

May 23, 2013

Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.

5 tips to creating a better mobile landing page

May 23, 2013

According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.

Chanel improves digital brand experience with mobile site

May 22, 2013

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.

Reaching the fastidious mobile consumer

May 22, 2013

With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.

Saks drives store traffic with geo-targeted mobile ad

May 21, 2013

Department store chain Saks Fifth Avenue is luring consumers into its stores through a banner advertisement on the Weather Channel’s mobile application.

Steps to take while envisioning a mobile presence

May 21, 2013

This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

La Mer encourages mcommerce via The Cut banner ads

May 20, 2013

Estée Lauder’s Crème de la Mer is encouraging consumers to purchase beauty products through mobile banner advertisements on New York magazine’s The Cut.

7 deadly sins as applied to QR codes

May 20, 2013

QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.