Articles Tagged ‘mobile’


Mobile POS to quadruple reach as it grows beyond micro merchants: report

August 4, 2015

The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.

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Growing concerns over ad viewability: 3 reasons brands should go in-app

August 4, 2015

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

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Future of wearables requires combination of fashion and function: report

August 3, 2015

As the wearable market grows and technology improves, consumers will increasingly look for more stylish and fashion-forward design in wearable products, according to a report by Fashionbi.

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Audi keeps football fans informed with new mobile application

August 3, 2015

German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.

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HENRYs can help high-end marketers rethink definition of millennials and luxury itself

August 3, 2015

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

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Lexus facilitates social viewing experience for TV series via app

July 31, 2015

Toyota Corp.’s Lexus is giving consumers a second screen viewing experience for its branded television series “Verses and Flow” through a dedicated mobile application.

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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc

July 31, 2015

Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.

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How mobile payments will help us become more mobile

July 31, 2015

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

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Twitter’s new momentum could build in second half with Project Lightning

July 30, 2015

Following months of reports that advertisers have been abandoning Twitter, the microblogging platform surprised yesterday with better-than-expected earnings and advertising revenue, initially sending shares higher in after-hours trading.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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