Although luxury automakers receive immense traffic at auto shows, there are certain tactics that can meaningfully increase engagement.
Articles Tagged ‘Automotive’
Italian automaker Maserati has created a fluid mobile application for its Ghibli model filled with images and video that informs in an even-handed manner.
Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.
BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.
Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.
The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.
Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.
Land Rover is furthering its strong relationship with the world of equestrian sports April 24-27 through an expanded partnership at the 2014 Rolex Kentucky Three Day Event in Lexington, KY.