Articles Tagged ‘Automotive’


Aston Martin blends style and service in strategic yacht brokerage partnership

August 28, 2015

British automaker Aston Martin is entering a multi-year partnership with yacht brokerage firm Northrop & Johnson to deliver bespoke services to consumers at shows and cultural events worldwide.

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Mercedes rolls out recipes in “Meals on Wheels” video series

August 28, 2015

German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.

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BMW looks to mobile ads and sponsored content to push 6 series

August 27, 2015

German automaker BMW is advertising and sponsoring content on men’s magazine Esquire’s mobile site to promote its brand and 6 Class Series.

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De Beers, Rolls-Royce, Dolce & Gabbana and Spain – Live news

August 26, 2015

Luxury Daily’s live news from Aug. 25 – De Beers seeks to spur demand with price reduction; Rolls-Royce creates bespoke model to celebrate Singapore milestone; Dolce & Gabbana shares collections in Printemps windows; Spain’s luxury real estate market sees improvement.

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Rolls-Royce creates bespoke model to celebrate Singapore milestone

August 25, 2015

British automaker Rolls-Royce is celebrating Singapore’s 50th anniversary with a special-edition vehicle to mark the occasion.

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Mercedes makes match, places mobile ad on Details

August 25, 2015

German automaker Mercedes-Benz is pushing its 2016 GLE through a banner advertisement on Condé Nast men’s magazine Details’ mobile Web site.

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Audi sees 80pc higher completion rate with vertical mobile video ads

August 25, 2015

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.

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Mercedes-Benz strengthens ties to Atlanta via stadium agreement

August 24, 2015

German automaker Mercedes-Benz has signed a naming rights agreement for the new Atlanta stadium scheduled to open in 2017.

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Tesla partners with Airbnb for convenient travel charging

August 24, 2015

U.S. electric automaker Tesla is expanding its relationship with hospitality brands to include a new partnership with home-sharing service Airbnb.

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BMW-Motorrad revs up sponsorship game with Pure & Crafted festival

August 24, 2015

German automaker BMW is continuing its push for cultural prestige by sponsoring the Pure & Crafted Festival, a two-day indoor/outdoor event set to take place at Postbahnof in Berlin.

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