Bentley Motors is jostling for a share of its fans’ harried attention during the holiday season with a Twitter campaign that highlights exclusive media content.
Articles Tagged ‘Automotive’
Swiss watchmaker Tag Heuer is continuing its nearly 30-year partnership with British automotive company McLaren with a new watch that celebrates the automaker’s MP4-12C 2013 model.
French automaker Bugatti is collaborating with the Rubell Family Collection during Art Basel Dec. 5-8 to provide a Chinese artist a multi-week fellowship to stay at its headquarters in Alsace, France.
Rolls-Royce Motor Cars is opening up its annual apprenticeship program to welcome a new group of aspiring craftsmen and women.
British automaker Jaguar is leveraging Instagram videos to embellish the mythical origins of its new F-Type Coupé model.
Italian automaker Maserati launched its Ghibli model at the Los Angeles Auto Show with a new campaign that aims to disrupt the entry-level luxury automotive market.
Mercedes-Benz shadowed pro surfer and filmmaker Mikey DeTemple for its latest video to show its E-Class model in an active light and attract sporty urban consumers.
As the BMW i series hits the roads in Europe, the brand’s DNA will likely undergo an evolution that could result in its sustainable vehicles supplanting more traditional models as the quintessential BMW line.
Rolls-Royce Motor Cars is familiarizing fans with the scope of its bespoke services through an Instagram contest that asks fans to submit pictures of vibrant colors that would look good on Rolls-Royce vehicles.
French automaker Bugatti is ingratiating itself with prospective North American consumers via a day-long driving program in the Grand Sport Vitesse model.