Articles Tagged ‘Automotive’


Rolls-Royce ignites manufacturing in students’ minds via school visit

January 26, 2015

Automaker Rolls-Royce lent its support to the British government’s “See Inside Manufacturing” initiative by visiting a class of first year students in its home country.

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Mercedes-Benz’s new Web series explores brand history

January 23, 2015

German automaker Mercedes-Benz is releasing a new Web series to educate viewers on the history and accomplishments of its classic automobiles.

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Mercedes-Benz mocks advertising clichés in Berlin fashion week promo

January 20, 2015

German automaker Mercedes-Benz is promoting its role as title sponsor of Berlin’s fashion week with a new episode of its “Fashion Creatives” series that pokes fun at fashion advertising tropes.

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Aston Martin continues Asian market focus in Seoul

January 15, 2015

British automaker Aston Martin is increasing its retail presence across Asia with its first showroom in Seoul, South Korea.

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Passion drives affluents to big-ticket purchases

January 15, 2015

NEW YORK – Luxury buying is all about experience, from the entertaining opportunities an expansive kitchen may bring to the home to the events and service that happen in-store, according to an executive from Robb Report at Luxury FirstLook: Strategy 2015 Jan. 13.

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Land Rover looks back to origins to commemorate Defender’s end

January 14, 2015

Land Rover is returning to its roots with the launch of a year-long celebration of its Defender vehicle.

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Prada, Saks, Printemps and Chinese auto sales – News briefs

January 9, 2015

Today in luxury marketing – Prada moves HQ back to Italy; Saks battles legal suit with former transgender employee; Printemps’ pleasure palaces could teach Metro a retail lesson; Car makers pay to keep Chinese dealers happy as market slows.

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Audi makes autonomous driving more accessible via CES roadtrip

January 8, 2015

German automaker Audi showed that its Audi A7 autonomous concept vehicle can seamlessly meld into traffic by going on a 560-mile test drive.

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Aston Martin looks to Asia with new executive

January 5, 2015

British automaker Aston Martin is reinforcing its Asian Pacific activities with the hire of a new regional director.

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Mercedes teases new concept car with talking robots

January 5, 2015

German automaker Mercedes-Benz is giving consumers hints at its latest concept car before its unveiling at trade show CES.

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