Articles Tagged ‘Automotive’


Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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BMW encourages Pandora listeners to build an i3 model

April 17, 2014

BMW North America is guiding listeners of the Pandora mobile application to learn more about the i series with a takeover advertisement.

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Robb Report introduces healthcare imprint with popular April Car of the Year edition

April 17, 2014

Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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Luxury automakers boot up new gadgets for NY auto show

April 15, 2014

Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.

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Burberry, BMW, luxury auto and luxury real estate – News briefs

April 15, 2014

Today in luxury marketing – Burberry unveils Shanghai flagship; Luxury car market: The key factor in China is a nonstarter in the US; BMW recall 2014: automaker recalls 156,000 luxury cars and SUVs over faulty engine bolts; Next residents of a luxury building: police horses.

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Lexus places chief engineer on the tweet seat for NX debut

April 14, 2014

Lexus International is collapsing the distance between fan and engineer during the unveiling of its new compact SUV April 21 at the Beijing International Auto Show.

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Land Rover expands tailgating at Rolex Kentucky equestrian event

April 14, 2014

Land Rover is furthering its strong relationship with the world of equestrian sports April 24-27 through an expanded partnership at the 2014 Rolex Kentucky Three Day Event in Lexington, KY.

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BMW aims to equip ConnectedDrive service with real-time maps

April 11, 2014

German automaker BMW is fine-tuning its in-car navigation system with mobile enhancements that enable a more seamless experience.

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Luxury hotels, China, luxury automakers and ecommerce – News briefs

April 11, 2014

Today in luxury marketing – Upgrades for historic luxury hotels; Chinese exports, imports drop; Chinese demand drives German luxury car sales to new highs; Should luxury brands kick themselves for shunning ecommerce?

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