Articles Tagged ‘Automotive’


BMW extends Art Basel partnership by sponsoring global artistic journey

May 21, 2015

German automaker BMW is sponsoring creativity with the awarding of its first Art Journey in collaboration with Art Basel Hong Kong, which was given to Hong Kong-based Samson Young.

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Rolls-Royce taps 12 artists for breast cancer auction

May 21, 2015

Rolls-Royce Motor Cars is gathering work from 12 top artists to be featured alongside small replicas of the brand’s Ghost model for a exhibit and auction.

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Jaguar highlights new XE with social video set in Northern Spain

May 21, 2015

British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.

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The enduring impact of auto anniversary efforts

May 20, 2015

Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.

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Bentley explores Savile Row history in driving jacket collection

May 18, 2015

British automaker Bentley Motors tapped four of the top bespoke tailor houses on historic Savile Row in London to create driving jackets.

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Mercedes-Benz reunites racing legend with victory car in 360-degree film

May 15, 2015

Germany’s Mercedes-Benz is bringing the latest virtual reality technology to its exploration of the past to stoke interest in the Mille Miglia race.

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Audi’s search for alternative fuels gets significant boost

May 15, 2015

German automaker Audi is trying in multiple ways to reduce green-house gas emissions, including with a form of ethanol created from recycled CO2.

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Maserati celebrates Italian enterprise via chef partnership

May 14, 2015

Italian automaker Maserati has married “slow food” with “fast cars” in a new partnership with Michelin-star chef Massimo Bottura.

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Audi promotes sustainability with online honeybee preservation project

May 13, 2015

German automaker Audi is playing an active role in environmental sustainability by funding honeybee preservation efforts, including the Honeybee Online Studies project.

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BMW encases art enthusiasts in curated sound

May 13, 2015

As art enthusiasts flock to Randall’s Island for Frieze Art Fair New York May 14-17, BMW is enmeshing itself in the vibrant atmosphere with a project called Frieze Sounds.

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