Articles Tagged ‘Automotive’


Aston Martin to expand into SUVs to appeal to consumer sentiment

March 3, 2015

Britain’s Aston Martin has announced plans to design a luxury crossover SUV as the automaker looks to raise more capital and expand into uncharted categories.

Share on FacebookShare on LinkedInShare on Twitter

Aston Martin highlights heritage with new British car

March 2, 2015

British automaker Aston Martin is harkening back to its roots by participating in the “Great Britain” international marketing campaign to increase investment and tourism in the United Kingdom.

Share on FacebookShare on LinkedInShare on Twitter

Lexus drives interest in LS with image-centered Vanity Fair ad

March 2, 2015

Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.

Share on FacebookShare on LinkedInShare on Twitter

Conglomerates, Gucci, Chinese tourists and luxury cars – News briefs

February 26, 2015

Today in luxury marketing – LVMH vs. Kering: Which player is best positioned for growth?; At Gucci, a messy exit for one designer opens an unlikely door for another; 5M outbound Chinese tourists give Asian retailers happy new year; Hyper-luxury cars are now selling faster than normal ones.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar Land Rover rumored looking for a US plant

February 25, 2015

British automaker Jaguar Land Rover may be looking to build a production facility in North America.

Share on FacebookShare on LinkedInShare on Twitter

Porsche creates navigation system to upgrade classic cars

February 25, 2015

German automaker Porsche is keeping up with the times by providing a new high-tech navigation system that is compatible with the brand’s classic sports cars.

Share on FacebookShare on LinkedInShare on Twitter

Ulysse Nardin collaborates to create new powerboat

February 24, 2015

Swiss watch manufacturer Ulysse Nardin is branching out in a new direction with the release of a powerboat in collaboration with extreme-performance boat maker Midnight Express.

Share on FacebookShare on LinkedInShare on Twitter

Porsche sparks childrens’ imagination with Playmobil model

February 23, 2015

German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.

Share on FacebookShare on LinkedInShare on Twitter

Russia, the Oscars, Japan and luxury cars – News briefs

February 23, 2015

Today in luxury marketing – Russian luxury spending continues to tumble; Study: Oscar win lifts brand paydays; Japan’s luxury sales are booming, even in a weak economy; Luxury cars imprint their brands on goods from cologne to clothing.

Share on FacebookShare on LinkedInShare on Twitter

Aston Martin likens vehicle to airplane for teaser

February 20, 2015

British automaker Aston Martin is giving consumers a preview of its Vulcan model with a short social video.

Share on FacebookShare on LinkedInShare on Twitter