German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Articles Tagged ‘Automotive’
The emissions scandal at Audi’s parent company Volkswagen appear to have left the automaker’s sales largely untouched, with the brand increasing its deliveries 6.8 percent in September.
Social media efforts in the third quarter of 2015 ranged from playful and creative to improvements on standard uses, with newer platforms dominating.
British automaker Jaguar Land Rover is furthering its work on global causes with a new water filtration project set to benefit 300,000 students in Africa.
British automaker Bentley is prompting consumer outdoor exploration in its new Bentayga SUV with a collaboration on a custom picnic hamper.
From the latest in technology to environmental initiatives, brands took a variety of approaches to appeal to consumers.
British automaker Aston Martin has named Laura Schwab president for Aston Martin the Americas, looking to grow its business in the region through her marketing and sales experience.
Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.
Luxury lifestyle publication Robb Report has compiled a list of the world’s 50 most influential collectors to salute these individuals among industry experts and their peers.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.