The top 15 percent of influencers generate 59 percent of word of mouth leads for automotive brands, according to a new report by Foresight Research.
Articles Tagged ‘Automotive’
British automaker Jaguar Land Rover is stepping up its efforts to present drivers with the best possible in-car technology system.
Porsche Cars North America has extended its alliance with actor Patrick Dempsey for the 2015 racing season.
Toyota Corp. is recalling 422,509 of its Lexus models from 2006-2011 due to a chance of a fuel leak that can raise the risk of fires.
Toyota Corp. brand Lexus is revving up its annual “December to Remember” campaign with more digital components and an updated theme.
Audi of America demonstrated its latest technology advancements at the Connected Car Expo in Los Angeles.
Italian automaker Ferrari is inviting consumers to learn more about the new California T model with a microsite that sheds light on multiple components.
Land Rover North America is supplementing its appearance at the Los Angeles Auto Show with an immersive five-day event Nov. 19-23 in West Hollywood, CA.
Automaker Jaguar Land Rover is facing possible industrial action following its U.K. workers’ rejection of a pay deal.
Toyota Corp.’s Lexus is using digital content to tease the LF-C2 concept vehicle prior to its official debut at the Los Angeles Auto Show.