Articles Tagged ‘Automotive’


McLaren to debut $3.3M concept model available only to P1 owners

July 25, 2014

British automaker McLaren will unveil its new concept model at the Pebble Beach Concours d’Elegance in California Aug. 16.

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Lexus tours Australia to give consumers branded experience

July 25, 2014

Toyota Corp.-owned Lexus is inviting fans to explore Sydney and Melbourne, Australia, with a “Lexus Amazing Experience” travel program Nov. 3-8.

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Frédérique Constant targets vintage car enthusiasts with Austin Healey partnership

July 25, 2014

Swiss watchmaker Frédérique Constant is strengthening its connection to classic automobiles with two themed partnerships.

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Mercedes places fans in driver’s seat with new app

July 24, 2014

German automaker Mercedes-Benz is letting fans experience the thrill of riding in a Formula One vehicle with a new video-based iPad application.

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Porsche expands sports car manufacturer with $200M investment

July 21, 2014

German automaker Porsche is improving its research and development capabilities with a new design studio, wind tunnel and electronics integration area at its development center in Weissach, Germany.

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Maserati makes centennial more tangible with clothing line

July 21, 2014

Italian automaker Maserati is giving loyalists more ways to partake in its centennial celebration with a new apparel and accessories line.

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Fast Toys Club offers luxury vehicle enthusiasts sharing options

July 21, 2014

Fast Toys Club is a new Southern Californian business that offers a collection of luxury vehicles, exotic cars and race cars for its private membership to experience.

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BMW joins recall crowd to avoid disaster

July 18, 2014

German automaker BMW is recalling 1.6 million 3 Series vehicles as a measure of caution.

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Mercedes trades laughs for artistic merit in behind-the-scenes video

July 18, 2014

German automaker Mercedes-Benz is peeling back the layers of the “Family Life” commercial for its V-Class model with a behind-the-scenes video.

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ROI of events exceeds all other marketing initiatives: report

July 17, 2014

Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.

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