Brokerage house Yacht Partners International is easing the process of chartering, selling, managing and constructing a yacht with the YPI Selection mobile application.
Articles Tagged ‘luxury’
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
Luxury Daily’s live news from Jan. 23 – Michael Kors unveils plans for largest Japanese flagship; Mr Porter includes consumers in movie scenes with GIF generator; Puig acquires Penhaligon’s to further prestige fragrance positioning; Tag Heuer picks It-girl model as latest ambassador.
Today in luxury marketing – Jimmy Choo revenues boosted by Asia; Costco’s deep discount ticks off a luxury watchmaker; Bentley drives Italian furniture line into the home; $100.4M sale at One57.
Email, a too-often-forgotten luxury marketing tool, especially in the age of social media, still delivers the highest rate of ROI of all marketing channels, with search engine optimization a distant second.
There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.
Swiss watchmaker Tag Heuer is looking to reach the “online generation” by choosing Cara Delevingne as its latest ambassadress.
French leather goods maker Hermès is teasing its winter menswear show with a series of animated sketches.
Online menswear retailer Mr Porter is letting consumers in the United Kingdom become a part of “Kingsman: The Secret Service” through an interactive display developed with Google+.
Spanish group Puig has acquired British perfume house Penhaligon’s, which takes affect Jan. 23.