Many retailers have seen marketing efforts affected by the rapid shift to mobile. Specifically, they have seen open and click-through rates decrease over the last three years for two big reasons.
Articles Tagged ‘luxury’
Although watchmakers may avoid jumping on the smart watch bandwagon, how can horology benefit from other wearable technologies such as Google Glass?
Spanish leather goods maker Loewe released a series of four short videos featuring its new Skin collection of handbags to introduce the line as a player in the owner’s life.
U.S. automaker Tesla is responding to growing popularity overseas with a European expansion plan.
British department store Fortnum & Mason is undergoing maintenance on its flagship Piccadilly building in style with a façade covering designed by artist Rory Dobner.
Trump SoHo, New York, is building conversations with bridal parties searching for the ideal place to hold their nuptials with a new and ongoing Twitter chat series.
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
Today in luxury marketing – John Varvatos adds stores in US and overseas; Yoox stock jumps on ecommerce prospects to push earnings; LVMH watch sales to grow 5-7pc; Dior documentary to debut.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Organizations must avoid delivering heavy mobile sites with mainly unused content.