Executives from iProspect, McCann Truth Central and MRL Communications who spoke during a Luxury Daily webinar said that luxury marketers who did not give in to discounting, but offered multichannel experiences did not lose out during the holiday 2012 season.

NEW YORK – The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

NEW YORK – A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

Luxury Daily will not publish on Tuesday, Jan. 1 in observance of New Year’s Day. We will resume publication on Wednesday, Jan. 2.

Luxury Daily will not publish on Tuesday, Dec. 25 in observance of Christmas. We will resume publication on Wednesday, Dec. 26.

Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.

Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.

Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.

Here’s the 2013 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily.