Luxury Daily
Commerce
Porsche plots ’leaner’ future as full-year sales slide

The German automaker is planning to reduce costs and shift its focus to higher-margin segments.

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Travel and hospitality
Vista Global’s XO broadens member benefits

The private aviation firm’s clients will gain access to events such as the FIFA World Cup and the Monaco Grand Prix in 2026.

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Travel and hospitality
In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert

Additions to the guest room include a gown from French fashion house Balenciaga, pieces from German luxury furniture manufacturer Walter Knoll and literary picks chosen by the actress.

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Watches and jewelry
Presenting ‘XS 2026,’ Boucheron reinvents Quatre collection

The French jeweler is tapping brand ambassadors Daisy Edgar-Jones, Han So-hee and Dilan Çiçek Deniz for the release.

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Columns
Luxury Unfiltered: How German luxury automakers lost the plot

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Commerce
LVMH Beauty, Parfums Christian Dior gain deputy CEO

Effective immediately, Philippe Farnier will begin work in the dual role.

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Automotive
Lexus to stage installation at Milan Design Week

The project, titled “Space,” will be on display from April 21 to 26.

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Commerce
Singer Troye Sivan signs on as Penfolds creative partner

The collaboration was announced during an intimate gathering at Paris Fashion Week.

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Automotive
Lamborghini launches exclusive activation in Fortnite

The Italian automaker is the first carmaker to host a consistent, branded experience within the popular video game and social platform.

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Apparel and accessories
Farfetch spotlights Mexico City in spring/summer campaign

The colorful neighborhood of Coyoacán acts as the backdrop for the online retailer’s curated edit of luxury collections.

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Automotive
‘Choose your own drive’ film from Lamborghini honors International Women’s Day

The Italian automaker is celebrating its female customers, who make up 30 percent of the company’s customer base.

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Travel and hospitality
Rosewood Hotels introduces gender-neutral parental leave

Guaranteeing a minimum of 16 weeks of paid time off for expecting mothers and fathers, the hospitality group is setting new standards with the global policy.

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Automotive
Mercedes-Benz celebrates International Women’s Day

The German automaker is connecting with American tennis player Coco Gauff while supporting up-and-coming creatives.

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Retail
Saks Global to shutter more store locations

A total of 15 department stores will close as part of an effort to streamline the U.S. holding company’s retail operations in various markets.

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Commerce
Chanel makes ambassadorship with model Bhavitha Mandava official

The talent is the first Indian model to serve as a representative of the French fashion house.

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Travel and hospitality
Air France stitches product story into fashion-forward campaign visuals

The tagline “Elegance is a journey” accompanies the airline’s advertising release.

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Apparel and accessories
Berluti lights up Shadow sneaker

The French footwear and leather goods brand highlights the bestseller with help from English actor Rupert Everett, French chef Mory Sacko and German bartender Charles Schumann.

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Automotive
BMW returns to BNP Paribas Open with exclusive closed-room model preview

The German automaker’s North American division is the tennis tournament’s official luxury vehicle partner for the fifth year in a row.

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QUOTE OF THE DAY
Luxury Unfiltered: How German luxury automakers lost the plot
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury on trial: What will stand up in 2026
By

Luxury is no longer operating in a world of storytelling alone; it is operating in a world of investigation.

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