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Burberry breaks into Facebook commerce for fragrance sell

October 17, 2011

 

By Rachel Lamb

British label Burberry is testing its digital prowess by offering Facebook fans the chance to purchase the brand’s newest fragrance via the social network.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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