Sports


Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book

October 19, 2011

Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.


Rolex signs Tiger Woods, former face of Tag Heuer, as brand ambassador

October 11, 2011

Swiss watchmaker Rolex has signed on as its newest brand ambassador professional golfer Tiger Woods, who was dropped by fellow Swiss watchmaker Tag Heuer this past summer.

Vail Resorts focuses on family travel with picture, social mobile app

September 7, 2011

Vail Resorts has updated its mobile offerings and will now be sending professional photographs directly to guests’ smartphones throughout their skiing vacations.

Tag Heuer targets global audience with World Rugby sponsorship

August 25, 2011

Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.

Nisi Yachts uses Cannes International Boat Show for new line launch

August 24, 2011

Luxury yacht company Nisi is using the Festival de la Plaisance de Cannes as a vehicle to launch and promote its new Nisi 2400 model to the European market.

Moët & Chandon takes a swing at sports, charity with US Open partnership

August 23, 2011

Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.

YCO uses iPad canvas to display luxury yacht collection

August 4, 2011

Luxury yacht company YCO is increasing vessel purchase, charter and management ease with the release of its first iPad application that displays yachts from companies worldwide.

Lexus targets sporty males with Jason Day sponsorship

June 17, 2011

Toyota-owned automaker Lexus is strengthening its long game and attracting young male athletes by sponsoring golf star Jason Day via social media marketing.

Rolex, Golf Digest tap mobile apps for 100 Greatest Golf Courses franchise

June 14, 2011

Swiss watchmaker Rolex and Golf Digest will unveil three new applications this month as the newest addition to the duo’s 100 Greatest Golf Courses franchise.

Lexus scores hole-in-one with extended USGA partnership

January 31, 2011

Prestige automaker Lexus has strengthened its commitment and relationship to the game of golf by extending its ongoing partnership with the United States Golf Association.