Sports


Affluent consumers more open to brand intro at play than work: International Polo Club exec

April 15, 2013

The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.


Kering drives home rebranding campaign via video series

April 3, 2013

Kering, owner of Gucci and other luxury fashion houses, is looking to propel itself and its brands through a digital storytelling campaign.

Armani, Zegna kick off inaugural M magazine for discerning affluent men

September 26, 2012

Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.

XOJet chooses US Open to debut first TV commercial

August 30, 2012

Private aviation company XOJet is targeting affluent consumers watching the US Open Tennis Tournament for its first television commercial.

Barneys, Rolls-Royce enhance fall products via September Robb Report iPad issue

August 29, 2012

Marketers including Barneys New York, ClearJet, Four Seasons and Lugano Diamonds are illuminating their products through interactive advertisements in the September Robb Report iPad edition.

Are brand ambassadors still relevant for luxury marketers?

August 22, 2012

There is still a huge opportunity for luxury marketers to leverage their products and personalities through celebrity endorsements since ambassadors bring to life the values, image and emotions of a high-end label.

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

Ralph Lauren strengthens Olympics partnership via shareable video series

August 13, 2012

U.S. lifestyle brand Ralph Lauren is strengthening its Olympics affiliation through a social video series that features Team USA athletes speaking about determination, drive and focus during the Games.

Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship

August 3, 2012

In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.

Armani pushes Emporio lifestyle via EA7 apps

August 1, 2012

Giorgio Armani is selling the lifestyle of its Emporio Armani brand through Android and Apple applications that give consumers tips on how to shop, dine and play in European cities.