Swiss watchmaker Omega is counting down the 100 days left before the opening of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil with a guest spot on NBC’s the Today Show.
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Beyoncé Knowles-Carter is the latest pop singer to try her hand at fashion design with the launch of Ivy Park, a line of activewear.
LVMH-owned watchmaker Tag Heuer is taking cues from sports tournament brackets to determine which Autavia timepiece model will be reissued for 2017.
Swiss watchmaker Hublot is reaffirming its love of soccer through a series of portraits of some of the game’s key players.
Toyota Corp.’s Lexus is engaging basketball fans as a presenting sponsor of Yahoo Sports’ Tourney Pick’em, making its brand an integral part of March Madness.
Starwood Hotels & Resorts is furthering its loyalty program perks via a partnership with Major League Baseball, giving Starwood Preferred Guest members the ability to play a responsively designed game for a chance to win World Series tickets.
Automaker Land Rover and gunsmith Holland & Holland are continuing their dedication to ultra-luxury refinement with the release of a limited-edition Range Rover.
French leather goods maker Louis Vuitton is linking together soccer, rugby and sailing for a two-day display at the Grand Palais in Paris.
LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
For Super Bowl 50, members of the Council of Fashion Designers of America have come together with the National Football League to design 50 bespoke footballs.