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Tag Heuer live broadcasts tennis match to reach wider audience

May 20, 2015

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

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Veuve Clicquot gets consumers polo-ready with help from Saks Fifth Avenue

May 11, 2015

LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.

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Hublot wins big with sponsorship of Mayweather fight

May 5, 2015

Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.

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Tag Heuer catches some waves with new partnership

May 4, 2015

Swiss watchmaker Tag Heuer is joining another sport through its partnership with World Surf League as the official timekeeper of the Big Wave Tour.

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Implicit, collaborative data collection minimizes privacy concerns: report

May 4, 2015

The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.

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Mr Porter outfits active lifestyles with new sport vertical

April 29, 2015

Online retailer Mr Porter is catering to its consumers’ active hobbies with the opening of a new dedicated section for sports attire that mixes style with performance.

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Breitling takes jet team to the US for first North American tour

April 27, 2015

Swiss watchmaker Breitling is sharing its skills with U.S. consumers by taking the Breitling Jet Team to the United States for the first time as part of its 2015 North American Tour.

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Alexander McQueen explores fashion’s relationship to dance

April 22, 2015

Alexander McQueen is reasserting the connection between dance and fashion with a new video in collaboration with French ballet dancer Marie-Agnès Gillot for AnOther Magazine.

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Audi revitalizes partnership with Yankees for 2015 season

April 15, 2015

German automaker Audi is renewing its relationship with Major League Baseball team the New York Yankees to further cement the long-standing affiliation with the franchise.

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Jaguar appeals to athletic consumers with new XF’s accessories

April 13, 2015

British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.

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