French leather goods maker Louis Vuitton is linking together soccer, rugby and sailing for a two-day display at the Grand Palais in Paris.
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LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.
For Super Bowl 50, members of the Council of Fashion Designers of America have come together with the National Football League to design 50 bespoke footballs.
Private aviation firm NetJets has entered a partnership with Maria Sharapova, becoming the latest luxury brand to align itself with the tennis star.
British automaker Jaguar is returning to the racetrack with its entry into the FIA Formula E Championship.
Luxury lifestyle publication Robb Report is “gearing up” by expanding its digital offerings to include an online shop of curated products.
Bentley Motors is infusing itself into the heart of British horse racing by becoming the luxury automotive partner of The Jockey Club.
Interest in horseracing has swelled due to the success of Triple Crown winner American Pharoah, who will vie for the sport’s first Grand Slam title on Oct. 31.
Swiss watchmaker Tag Heuer is hosting a tennis match on a floating court in Singapore to actualize its advertising mantra, “Don’t crack under pressure.”
LVMH-owned Champagne brand Veuve Clicquot is elongating its Polo Classic through a collaboration with photography and interiors brand Gray Malin.