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Hublot enters partnership with cricket this season

November 25, 2014

Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup.

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Etihad teams with New York City Football Club for inaugural season

November 14, 2014

United Arab Emirates airline Etihad Airways is partnering with Major League Soccer franchise, New York City Football Club for its upcoming season.

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Saks combines fashion and football in Web series

November 12, 2014

Department store chain Saks Fifth Avenue is teaming up with the New York Jets for a style-focused YouTube series.

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Four Seasons provides sightseeing runs for busy travelers

November 6, 2014

Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.

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St. Regis brings polo credentials to Abu Dhabi

November 5, 2014

St. Regis Hotels & Resorts is expanding its polo efforts by joining the upcoming Sentebale tournament Nov. 20 in Abu Dhabi to benefit charities.

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Holland & Holland, The Dalmore partner for bespoke chess set

October 20, 2014

British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.

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Tag Heuer gains viral attention from video campaign

October 16, 2014

Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released.

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Audi appeals to true soccer fans with trivia contest

October 1, 2014

Automaker Audi is boosting engagement on its United Kingdom Facebook page with a contest in partnership with Chelsea Football Club.

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Tag Heuer expands running presence through Chicago Marathon

September 25, 2014

Swiss watchmaker Tag Heuer is boosting its image in the running community with prime placement as the official timekeeper and timepiece of the Bank of America Chicago Marathon.

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Alfred Dunhill strengthens golf ties with side-by-side exhibitions at St Andrews

September 22, 2014

British menswear brand Alfred Dunhill is celebrating its connection to golf with two exhibitions designed to usher in the 2014 Alfred Dunhill Links Championship Oct. 2-5.

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