Swiss watchmaker Hublot is integrating into the world of cricket as the official timekeeper of the ICC Cricket World Cup.
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United Arab Emirates airline Etihad Airways is partnering with Major League Soccer franchise, New York City Football Club for its upcoming season.
Department store chain Saks Fifth Avenue is teaming up with the New York Jets for a style-focused YouTube series.
Four Seasons Hotels and Resorts is taking guests on jogs, walks or hikes through the surrounding areas of hotels as part of its brand-wide “Energy by Four Seasons” effort.
St. Regis Hotels & Resorts is expanding its polo efforts by joining the upcoming Sentebale tournament Nov. 20 in Abu Dhabi to benefit charities.
British gunsmith Holland & Holland is expanding its lifestyle offerings beyond hunting apparel and accessories to appeal to a different gaming interest.
Swiss watchmaker Tag Heuer’s “Don’t Crash Under Pressure” video is achieving viral results in the five weeks it has been released.
Automaker Audi is boosting engagement on its United Kingdom Facebook page with a contest in partnership with Chelsea Football Club.
Swiss watchmaker Tag Heuer is boosting its image in the running community with prime placement as the official timekeeper and timepiece of the Bank of America Chicago Marathon.
British menswear brand Alfred Dunhill is celebrating its connection to golf with two exhibitions designed to usher in the 2014 Alfred Dunhill Links Championship Oct. 2-5.