Swiss watchmaker Tag Heuer is entering a three-year stint as the official timekeeper of the TCS New York City Marathon.
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Why go to a nearby automotive dealer when you can just boot up your video game console?
British gun and rifle maker James Purdey & Sons is conducting an auction by mail for its bicentennial “Trio of Guns” collection that concludes Dec. 19.
British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.
Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.
Starwood Hotels & Resort’s loyalty program Starwood Preferred Guests is granting consumers exclusive access for the U.S. Open.
Swiss watchmaker Longines is the official timekeeper and watch of the XX Commonwealth Games 2014 in Glasgow, Scotland.
German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.
Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.