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Aston Martin creates bespoke equestrian-themed Volante for charity

July 30, 2014

British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.

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Piaget extends awareness at eponymous polo cup via rose code

July 30, 2014

Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.

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TechnoHome advances at home fitness with Technogym partnership

July 29, 2014

High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.

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Starwood offers branded experiences during US Open to reward loyalists

July 22, 2014

Starwood Hotels & Resort’s loyalty program Starwood Preferred Guests is granting consumers exclusive access for the U.S. Open.

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Longines sponsors Commonwealth Games to bring awareness to fans

July 17, 2014

Swiss watchmaker Longines is the official timekeeper and watch of the XX Commonwealth Games 2014 in Glasgow, Scotland.

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Mercedes-Benz takes active role as The Open Championship official car

July 15, 2014

German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.

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Sentient Jet turns to thoroughbred racing for brand recognition

July 15, 2014

Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.

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Net-A-Porter advertises new activewear on The Cut

July 10, 2014

British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.

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Missoni pays homage to founders, Brazil with charity auction

July 9, 2014

Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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