British automaker Aston Martin is interpreting its bespoke Q options to appeal to equestrian enthusiasts with a charity auction model.
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Richemont-owned Piaget is looking to connect with affluent polo enthusiasts through visual and branded touchpoints at the third annual Piaget Hamptons Cup on August 10.
High-end home gym designer TechnoHome is offering affluent consumers in-home wellness experiences through a new partnership with Italian fitness equipment manufacturer Technogym.
Starwood Hotels & Resort’s loyalty program Starwood Preferred Guests is granting consumers exclusive access for the U.S. Open.
Swiss watchmaker Longines is the official timekeeper and watch of the XX Commonwealth Games 2014 in Glasgow, Scotland.
German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.
Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.
British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.
Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.
French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.