Sports

  • No categories


Krug invites skiers to chill slopeside with pop-up eatery

February 26, 2015

LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.

Share on FacebookShare on LinkedInShare on Twitter

Longines explores alpine skiing timekeeper role via TV spot

February 23, 2015

Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.

Share on FacebookShare on LinkedInShare on Twitter

Lexus shows passion, performance through cycling race partnership

February 18, 2015

Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.

Share on FacebookShare on LinkedInShare on Twitter

Cannondale spins bicycles into luxury

February 17, 2015

Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.

Share on FacebookShare on LinkedInShare on Twitter

Jaguar uses marginal gain concept to improve vehicle

February 6, 2015

British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance

Share on FacebookShare on LinkedInShare on Twitter

Hublot appeals to golfers with latest ambassador

February 4, 2015

Swiss watchmaker Hublot is welcoming a new brand ambassador to its line-up with the addition of golfer Justin Rose.

Share on FacebookShare on LinkedInShare on Twitter

Brands flaunt Super Bowl participation via social media

February 2, 2015

Though not generally associated with the Super Bowl in consumers’ minds, jewelers and fashion brands sought to make their presence at the game known through social media.

Share on FacebookShare on LinkedInShare on Twitter

Sentient Jet seeks equestrian enthusiasts with polo partnership

February 2, 2015

Private aviator Sentient Jet is integrating into the fan base of another sport this season at the International Polo Club in Wellington, FL.

Share on FacebookShare on LinkedInShare on Twitter

Veuve Clicquot extends Champagne’s multifaceted appeal to sports, games

January 29, 2015

LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.

Share on FacebookShare on LinkedInShare on Twitter

Magellan Jets turns to football fanatics with Super Bowl package

January 22, 2015

Private aviation company Magellan Jets is appealing to Seattle Sea Hawks and New England Patriots fans with an exclusive VIP Super Bowl package.

Share on FacebookShare on LinkedInShare on Twitter