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McLaren holds golden boot social contest to fete partnership

July 23, 2015

British automaker McLaren is celebrating its 10-year partnership with Scotch whisky-maker Johnnie Walker with the release of a pair of golden boots.

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Sentient Jet captures fervor of 2015 equestrian season in VIP package

July 23, 2015

Private aviator Sentient Jet, together with its partner the Breeders’ Cup, is offering equestrian lovers an opportunity to witness horse racing history through its latest promotional effort.

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Four Seasons appeals to female guests with outdoor fitness activities

July 22, 2015

Four Seasons Hotels and Resorts is encouraging female consumers to care for their bodies with a new initiative featuring running, stand-up paddle boarding and yoga.

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Mercedes-Benz primes viewers with countdown before golf tournament

July 16, 2015

German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.

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Tag Heuer partners with bike race to communicate enduring spirit

July 10, 2015

Swiss watchmaker Tag Heuer is entering a multi-year agreement to serve as the official timekeeper of the Haute Route, the highest altitude amateur bicycle race.

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Wimbledon inspires variety of marketing efforts from luxury brands

July 8, 2015

With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.

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Shangri-La targets younger consumers with unique athletic offering

July 6, 2015

Hotel chain Shangri-La is bumping up the fun at its Tanjung Aru Resort & Spa with a unique athletic experience for guests.

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Purdey updates London workshop to ensure gunsmith quality

July 2, 2015

British gun and rifle maker James Purdey & Sons has moved back into its longtime workshop, Felgate House, after two years of renovations.

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Mulberry highlights drive for success with equestrian profile

July 1, 2015

British apparel and accessories label Mulberry is showing national pride by supporting homegrown talent Tess Carmichael as she competes in show jumping at the Longines Global Champions Tour.

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Longines targets global equestrians with Masters series

June 26, 2015

Swiss watchmaker Longines is working to expand awareness on three continents through the EEM Longines Masters series.

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