Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
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LVMH-owned Champagne maker Veuve Clicquot is outfitting ticket holders for its annual Polo Classic May 30 through a partnership with department store chain Saks Fifth Avenue.
Swiss watchmaker Hublot is enjoying a publicity spree after the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.
Swiss watchmaker Tag Heuer is joining another sport through its partnership with World Surf League as the official timekeeper of the Big Wave Tour.
The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.
Online retailer Mr Porter is catering to its consumers’ active hobbies with the opening of a new dedicated section for sports attire that mixes style with performance.
Swiss watchmaker Breitling is sharing its skills with U.S. consumers by taking the Breitling Jet Team to the United States for the first time as part of its 2015 North American Tour.
Alexander McQueen is reasserting the connection between dance and fashion with a new video in collaboration with French ballet dancer Marie-Agnès Gillot for AnOther Magazine.
German automaker Audi is renewing its relationship with Major League Baseball team the New York Yankees to further cement the long-standing affiliation with the franchise.
British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.