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Prada builds awareness for sailing team with permanent museum display

March 26, 2015

Italian fashion house Prada is gaining visibility for its sponsored Luna Rossa Challenge sailing team through an exhibit at the National Museum of Science and Technology “Leonardo da Vinci” in Milan.

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St. Regis extends polo passion with new Dubai resort

March 18, 2015

Starwood’s St. Regis Hotel and Resorts is increasing its longstanding commitment to polo by opening up a new resort dedicated to the sport in Dubai, United Arab Emirates.

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Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship

March 11, 2015

LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.

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Audi joins Major League Soccer for upcoming seasons

March 9, 2015

German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches.

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Piaget sponsors International Polo Club event

March 4, 2015

Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.

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Krug invites skiers to chill slopeside with pop-up eatery

February 26, 2015

LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.

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Longines explores alpine skiing timekeeper role via TV spot

February 23, 2015

Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.

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Lexus shows passion, performance through cycling race partnership

February 18, 2015

Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.

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Cannondale spins bicycles into luxury

February 17, 2015

Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.

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Jaguar uses marginal gain concept to improve vehicle

February 6, 2015

British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance

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