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Louis Vuitton drives sports fans to trunk-focused exhibition

January 29, 2016

French leather goods maker Louis Vuitton is linking together soccer, rugby and sailing for a two-day display at the Grand Palais in Paris.

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Tag Heuer plays into football fans’ dedication via Connected app

January 25, 2016

LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.

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CFDA designers craft one-off footballs for Super Bowl 50

January 19, 2016

For Super Bowl 50, members of the Council of Fashion Designers of America have come together with the National Football League to design 50 bespoke footballs.

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NetJets names Maria Sharapova latest brand ambassador

January 15, 2016

Private aviation firm NetJets has entered a partnership with Maria Sharapova, becoming the latest luxury brand to align itself with the tennis star.

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Jaguar shows dedication to electric vehicles with Formula E race team

December 15, 2015

British automaker Jaguar is returning to the racetrack with its entry into the FIA Formula E Championship.

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Robb Gear spurs ecommerce community via UGC content

November 20, 2015

Luxury lifestyle publication Robb Report is “gearing up” by expanding its digital offerings to include an online shop of curated products.

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Bentley boosts visibility among UK equestrian fans

November 18, 2015

Bentley Motors is infusing itself into the heart of British horse racing by becoming the luxury automotive partner of The Jockey Club.

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Horseracing sees financial boost from American Pharoah’s success

October 29, 2015

Interest in horseracing has swelled due to the success of Triple Crown winner American Pharoah, who will vie for the sport’s first Grand Slam title on Oct. 31.

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Tag Heuer serves Singapore with tennis match event

October 21, 2015

Swiss watchmaker Tag Heuer is hosting a tennis match on a floating court in Singapore to actualize its advertising mantra, “Don’t crack under pressure.”

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Veuve Cliquot lengthens its Polo Classic via branded prints

October 15, 2015

LVMH-owned Champagne brand Veuve Clicquot is elongating its Polo Classic through a collaboration with photography and interiors brand Gray Malin.

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