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Alexander McQueen explores fashion’s relationship to dance

April 22, 2015

Alexander McQueen is reasserting the connection between dance and fashion with a new video in collaboration with French ballet dancer Marie-Agnès Gillot for AnOther Magazine.

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Audi revitalizes partnership with Yankees for 2015 season

April 15, 2015

German automaker Audi is renewing its relationship with Major League Baseball team the New York Yankees to further cement the long-standing affiliation with the franchise.

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Jaguar appeals to athletic consumers with new XF’s accessories

April 13, 2015

British automaker Jaguar is continuing to promote an energetic lifestyle by highlighting the many accessories of the recently released Jaguar XF that can help consumers stay active.

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Mercedes-Benz focuses social platforms on golf

April 10, 2015

German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.

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Top 5 brand moments from last week

April 6, 2015

Luxury brands are highly active in philanthropic causes and often work with charities and create programming that betters the lives of their enthusiasts and core consumers.

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Prada builds awareness for sailing team with permanent museum display

March 26, 2015

Italian fashion house Prada is gaining visibility for its sponsored Luna Rossa Challenge sailing team through an exhibit at the National Museum of Science and Technology “Leonardo da Vinci” in Milan.

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St. Regis extends polo passion with new Dubai resort

March 18, 2015

Starwood’s St. Regis Hotel and Resorts is increasing its longstanding commitment to polo by opening up a new resort dedicated to the sport in Dubai, United Arab Emirates.

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Tag Heuer meets its “goals” with Henrik Lundqvist ambassadorship

March 11, 2015

LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.

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Audi joins Major League Soccer for upcoming seasons

March 9, 2015

German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches.

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Piaget sponsors International Polo Club event

March 4, 2015

Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.

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