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Longines sponsors Commonwealth Games to bring awareness to fans

July 17, 2014

Swiss watchmaker Longines is the official timekeeper and watch of the XX Commonwealth Games 2014 in Glasgow, Scotland.

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Mercedes-Benz takes active role as The Open Championship official car

July 15, 2014

German automaker Mercedes-Benz is returning to its position as the official car and official patron of The Open Championship golf tournament for the fourth year in a row.

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Sentient Jet turns to thoroughbred racing for brand recognition

July 15, 2014

Directional aviation company Sentient Jet will return to its partnership with the Breeders’ Cup, an international stage for Thoroughbred racing.

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Net-A-Porter advertises new activewear on The Cut

July 10, 2014

British online retailer Net-A-Porter is advertising its new sport collections on the Fashions section of New York magazine’s The Cut.

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Missoni pays homage to founders, Brazil with charity auction

July 9, 2014

Family-owned fashion brand Missoni is participating in a charity auction organized by Italian retailer Luisa Via Roma to benefit underprivileged children in Brazil.

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Louis Vuitton rounds out World Cup promotions with branded trophy case

July 9, 2014

French apparel and leather goods house Louis Vuitton is paying homage to its heritage as a maker of steamer trunks in an unexpected place.

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Luxury retailers target cycling enthusiasts during Tour de France

July 9, 2014

Tour de France is underway and luxury brands are latching on to engage race enthusiasts.

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Jaguar sponsors monumental ride to highlight brand values

July 8, 2014

British automaker Jaguar is taking its social media followers on a historic bike ride from the United Kingdom to France through the Eurotunnel.

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Top 5 brand moments from last week

July 7, 2014

While the main goal of a campaign is often tied to purchasing, many luxury brands share their core values to appeal to the consumers’ sensibilities, from tugging on heart strings for a worthy cause to spurring a hindering for a new cuisine.

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Audi lights up New York’s East River for World Cup

June 20, 2014

Audi of America is broadcasting the scores of the FIFA World Cup on a 40-foot shipping container display in the Greenpoint neighborhood of New York’s Brooklyn borough.

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