La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.
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Spanish leather goods maker Loewe is strengthening its men’s fragrance collection with the addition of four sport scents that are targeted toward a 21st century sporting man.
Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.
Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.
Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.
British gun and rifle maker James Purdey & Sons is continuing its bicentennial anniversary with a trio of guns that represents the brand’s history of fine craftsmanship and lifestyle.
Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.
Italian fashion label Dolce & Gabbana created a dedicated microsite to house information and multimedia about its 10-year partnership with soccer team A.C. Milan to stoke traffic from the team’s fans.
Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.
Italian menswear brand Ermenegildo Zegna designed a capsule collection of active attire with Italian automaker Maserati for its yacht team.