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La Martina heightens pursuit of counterfeits

April 16, 2014

La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.

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Loewe revamps existing fragrance collection with athletic twist

March 17, 2014

Spanish leather goods maker Loewe is strengthening its men’s fragrance collection with the addition of four sport scents that are targeted toward a 21st century sporting man.

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Hermès targets young equestrians with Saut Hermès live-stream event

March 10, 2014

Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.

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Hermès trots out heritage with personalized saddles

March 4, 2014

Leather goods maker Hermès is honoring its roots by promoting customizable saddle options to attract affluent consumers gearing up for the beginning of equestrian season.

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Loro Piana leverages Olympic energy to publicize limited-edition sports collection

February 27, 2014

Italian cashmere brand Loro Piana is channeling Olympic fervor to generate interest in its sports-themed limited-edition blanket collection.

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Purdey shows exclusivity with bicentennial gun trio

February 11, 2014

British gun and rifle maker James Purdey & Sons is continuing its bicentennial anniversary with a trio of guns that represents the brand’s history of fine craftsmanship and lifestyle.

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Omega breaks down 80 years of Olympic timekeeping

February 10, 2014

Swiss watchmaker Omega is delving into its role as the Winter Olympics XXII’s official timekeeper with a multichannel effort that illustrates the mechanics behind its timing devices and celebrates the spirit of the games.

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Dolce & Gabbana commemorates 10-year affiliation with AC Milan

February 7, 2014

Italian fashion label Dolce & Gabbana created a dedicated microsite to house information and multimedia about its 10-year partnership with soccer team A.C. Milan to stoke traffic from the team’s fans.

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Longines confirms equestrian affinity through FEI Nations Cup role

February 6, 2014

Switzerland’s Longines is fortifying its relationship with equestrian sports through a social video that highlights the watchmaker’s involvement with the FEI Nations Cup.

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Zegna and Maserati pair up to highlight shared heritage

February 3, 2014

Italian menswear brand Ermenegildo Zegna designed a capsule collection of active attire with Italian automaker Maserati for its yacht team.

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