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Omega starts the clock for 2016 Summer Olympic Games

April 27, 2016

Swiss watchmaker Omega is counting down the 100 days left before the opening of the 2016 Summer Olympic Games in Rio de Janeiro, Brazil with a guest spot on NBC’s the Today Show.

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Nordstrom, Net-A-Porter to sell Beyoncé’s Ivy Park line

April 1, 2016

Beyoncé Knowles-Carter is the latest pop singer to try her hand at fashion design with the launch of Ivy Park, a line of activewear.

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Tag Heuer incites watch madness for Autavia Cup

March 28, 2016

LVMH-owned watchmaker Tag Heuer is taking cues from sports tournament brackets to determine which Autavia timepiece model will be reissued for 2017.

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Hublot demonstrates passion for football by profiling legendary moments

March 21, 2016

Swiss watchmaker Hublot is reaffirming its love of soccer through a series of portraits of some of the game’s key players.

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Lexus teams with Yahoo Sports to rev up awareness for GS F

March 8, 2016

Toyota Corp.’s Lexus is engaging basketball fans as a presenting sponsor of Yahoo Sports’ Tourney Pick’em, making its brand an integral part of March Madness.

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Starwood Hotels brings MLB partnership into gamified loyalty contest

March 8, 2016

Starwood Hotels & Resorts is furthering its loyalty program perks via a partnership with Major League Baseball, giving Starwood Preferred Guest members the ability to play a responsively designed game for a chance to win World Series tickets.

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Land Rover touts bespoke prowess in Holland & Holland model

February 24, 2016

Automaker Land Rover and gunsmith Holland & Holland are continuing their dedication to ultra-luxury refinement with the release of a limited-edition Range Rover.

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Louis Vuitton drives sports fans to trunk-focused exhibition

January 29, 2016

French leather goods maker Louis Vuitton is linking together soccer, rugby and sailing for a two-day display at the Grand Palais in Paris.

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Tag Heuer plays into football fans’ dedication via Connected app

January 25, 2016

LVMH-owned watchmaker Tag Heuer is continuing focus on its connected timepiece through a partnership with German football league Bundesliga.

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CFDA designers craft one-off footballs for Super Bowl 50

January 19, 2016

For Super Bowl 50, members of the Council of Fashion Designers of America have come together with the National Football League to design 50 bespoke footballs.

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