Italian fashion house Prada is gaining visibility for its sponsored Luna Rossa Challenge sailing team through an exhibit at the National Museum of Science and Technology “Leonardo da Vinci” in Milan.
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Starwood’s St. Regis Hotel and Resorts is increasing its longstanding commitment to polo by opening up a new resort dedicated to the sport in Dubai, United Arab Emirates.
LVMH-owned watchmaker Tag Heuer is putting Henrik Lundqvist in goal as its latest brand ambassador due to the National Hockey League goaltender’s exemplification of performance and precision.
German automaker Audi is highlighting its challenger spirit with a multi-year partnership with Major League Soccer that will make the brand’s presence visible in regular season and playoff matches.
Richemont-owned Piaget is the title sponsor of the 26-goal USPA Gold Cup in Palm Beach, FL March 8-22.
LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.
Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.
Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.
British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance