LVMH-owned Champagne maker Krug is attracting skiers to its open air pop-up restaurant at the Romantic Hotel in Lech, Austria.
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Swiss watchmaker Longines is expanding its involvement in alpine skiing through a new television commercial.
Toyota Corp.’s Lexus is bringing its “pursuit of perfection” to light as the exclusive automobile partner of the 2015 Amgen Tour of California.
Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.
British automaker Jaguar brought in a Team Sky executive to discuss marginal gains – a concept that directed the British cycling team to success – to translate it into automobile design and performance
Swiss watchmaker Hublot is welcoming a new brand ambassador to its line-up with the addition of golfer Justin Rose.
Though not generally associated with the Super Bowl in consumers’ minds, jewelers and fashion brands sought to make their presence at the game known through social media.
Private aviator Sentient Jet is integrating into the fan base of another sport this season at the International Polo Club in Wellington, FL.
LVMH-owned Veuve Clicquot is continuing to highlight Champagne’s versatility with a game day prop just in time for the Super Bowl Feb. 1.
Private aviation company Magellan Jets is appealing to Seattle Sea Hawks and New England Patriots fans with an exclusive VIP Super Bowl package.