French fashion house Céline received design patents for two of its iconic handbags to protect its designs and image, which seems to be a current trend in the fashion industry.
Legal and privacy
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.
The court decision surrounding the YSL versus Louboutin trademark case awarded each fashion house a victory, but experts are wondering if this is something that should have been started in the first place since the footwear designer runs the risk of losing its trademark all together.
Experts doubt that Gucci has much to lose no matter what the outcome of its trademark-infringement battle with mass apparel brand Guess, but the question of whether or not the Italian fashion label is being overzealous is still up for debate.
Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”
With its planned acquisition of Italian label Brioni, Gucci and Yves Saint Laurent owner PPR has made clear its interest in a market segment where it sees much potential: luxury menswear.
London-based publication Luxury Briefing announced the launch of a quarterly magazine supplement called Luxury Connections during its Wealth Summit last week in London.
Swiss watchmaker Hublot is actively fighting the battle against counterfeits by using Wisekey technology to protect products.