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Fashion designers, automakers top millennials’ list of luxury brands: report

February 27, 2015

Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.

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Tod’s presents photographic exhibit to show ingenuity

February 27, 2015

Italian apparel and accessories brand Tod’s is co-producing a retrospective on British artist David Bailey in Milan to show its contemporary appeal.

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Moda Operandi dishes on first times of fashion icons

February 27, 2015

Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.

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Marni boosts storytelling capabilities with Web site redesign

February 27, 2015

Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.

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Prada uses varied mobile banners to keep consumers interested

February 27, 2015

Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.

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Emilio Pucci, Ladurée bake up summery treats for Milan Fashion Week

February 26, 2015

French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.

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Fashion houses plan walkabout in Milan to celebrate city’s ingenuity

February 26, 2015

Italian fashion designers Prada and Versace are among the creatives participating in a cultural initiative literally on the streets of Milan to benefit nonprofit organization Oxfam Italia.

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Valentino uses imagery in mobile ad on British Vogue

February 26, 2015

Italian fashion brand Valentino is looking toward its U.K. consumers with a mobile, tablet and desktop advertisement on British Vogue for its Mime by Valentino Garavani collection.

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Pringle of Scotland raises awareness for London Fashion Weekend with goodie bag

February 25, 2015

British apparel and accessories label Pringle of Scotland is boosting awareness for its 200th anniversary through a placement within Vodafone London Fashion Weekend.

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Fratelli Rossetti sets up in-store photobooth to spur shoe trials

February 25, 2015

Italian footwear brand Fratelli Rosetti is proving to consumers that they can look #SexyInFlats with an in-store photobooth.

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