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Etro goes on-board with Crystal Cruises with branded spa product placement

July 31, 2015

Italian fashion label Etro is partnering with Crystal Cruises to provide branded spa amenities in its guests’ staterooms and penthouses.

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Kering confirms Balenciaga and Alexander Wang split

July 31, 2015

Conglomerate Kering has announced that Balenciaga and Alexander Wang have made the joint decision not to renew the designer’s contract past its first term.

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Chloé speaks to cultural zeitgeist with friendship centered campaign

July 31, 2015

French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.

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Hermès continues PR struggle as PETA becomes shareholder

July 31, 2015

French leather goods house Hermès is still suffering from criticism about the mistreatment of animals with the activist organization PETA determined to take action from within.

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Vogue’s August edition goes inside fall fashion pre-September book

July 31, 2015

Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.

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Four Seasons, Tesla, Luxury Brands Lifestyle and Estée Lauder – Live news

July 31, 2015

Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.

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Dior, luxury ovens, watches and Saks Fifth Avenue – News briefs

July 31, 2015

Today in luxury marketing – Meet the new face of Dior: She’s 14 and her runway walk sparked major controversy; $48,000 ovens? Meet the luxury retailer selling appliances like Apple, Tiffany; How to acquire a luxury watch, 21st century-style; Saks Fifth Avenue to debut shoe-only format.

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Estée Lauder joins forces with Opening Ceremony to create gift collection

July 30, 2015

Beauty marketer Estée Lauder is giving consumers a midsummer treat as part of a new collaboration with fashion retailer Opening Ceremony.

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Ralph Lauren boasts widest ecommerce product selection: report

July 30, 2015

Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas.

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Fashion brands increase Instagram interactions by 77pc: L2

July 30, 2015

Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.

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