Apparel and accessories

Precision-cut crystal maker Swarovski launched a dedicated mobile site designed to help consumers with all of their St. Valentine’s Day needs including gift ideas, restaurants and spas.

British lifestyle brand Burberry has unveiled its February spring/summer campaign images and video which will soon be dispersed through digital and print media buys as well as social media.

Apparel label Brooks Brothers will launch a customization feature on its Web site, leading experts to wonder what about this effort could be beneficial towards luxury brands’ digital endeavors.

Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

Italian label Salvatore Ferragamo is letting consumers pre-order looks from its women’s spring/summer collection through an interactive digital trunk show.

NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at WWD’s Digital Forum.

NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at WWD’s Digital Forum.

NEW YORK – The fashion and retail industry is currently in the midst of a revolution, and even big-name brands are finding themselves searching for answers and people to help lead their brands into the digital realm, according to a panel at WWD’s Digital Forum.

Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.