Apparel and accessories

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Stylebored lets fashion labels incentivize social sharing

August 20, 2014

Social commerce site Stylebored is encouraging consumer sharing of fashion finds with a cashback bonus for the online purchases they make and refer through social media.

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Anya Hindmarch adds GIFs to extend minimart campaign

August 19, 2014

British accessories brand Anya Hindmarch is reveling in the vibrancy of its mini-mart campaign with a series of Graphic Interface Formats that animates many of the featured characters.

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Jean Paul Gaultier teams up with Lindex for affordable collection

August 19, 2014

French fashion label Jean Paul Gaultier is entering affordable territory for a brief period with a collection at Scandinavian retailer Lindex to help raise money for breast cancer research.

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Hermès gives orange boxes an appetite in video series

August 19, 2014

French leather goods maker Hermès is celebrating its iconic orange boxes by observing what they do when the sun goes down.

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Department stores diversify email campaigns for fall headstart

August 19, 2014

Department stores are increasing their focus on autumn/winter 2014 fashion campaigns through various email campaigns.

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Porsche Design explores relationship to titanium to educate consumers

August 19, 2014

German fashion label Porsche Design is celebrating its history with titanium by presenting historical information about the brand’s introduction of the material to watches.

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Oscar de la Renta provides insider access for charity

August 18, 2014

U.S. fashion label Oscar de la Renta is partnering with experience marketplace IfOnly to give two consumers an insider’s look at the brand’s upcoming show at Mercedes-Benz Fashion Week in New York.

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Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

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Luxury fashion labels embrace Spring to reach mobile shoppers

August 18, 2014

Oscar de la Renta, Tamara Mellon and Carolina Herrera are prompting consumers to shop with them via their stores on a new mobile app Spring.

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Top 5 brand moments from last week

August 18, 2014

Why go to a nearby automotive dealer when you can just boot up your video game console?

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