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Chanel offers glimpse into production of haute couture collection

January 30, 2015

French fashion house Chanel is bringing consumers behind-the-scenes of its spring/summer 2015 haute couture collection with a social video.

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Saks brings Tumblr to life with animations

January 30, 2015

Department store chain Saks Fifth Avenue is generating traffic to its Tumblr page with new shoe graphics interchange formats, or GIFs.

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The Plaza invites children to play with Eloise this winter

January 30, 2015

The Fairmont-managed Plaza Hotel in New York is hosting younger guests this winter with several “Eloise at The Plaza” events.

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Kering continues to champion women’s rights with UK charter

January 30, 2015

French luxury conglomerate Kering’s corporate foundation is extending the impact of its female-focused efforts with a new charter between the company’s United Kingdom brands and non-governmental agency Women’s Aid.

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Fashion marketing calls for a non-linear approach

January 30, 2015

NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.

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Automakers, designers top affluents’ top luxury brands: report

January 30, 2015

Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.

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Goyard marches through Hong Kong mall to spur interest

January 29, 2015

Paris-based leather goods house Goyard is hosting a parade within Hong Kong’s Pacific Place shopping destination Jan. 29-31.

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Time Inc. attracts luxury advertisers to fashion titles via retail investment

January 29, 2015

Media group Time Inc. has invested in peer-to-peer ecommerce network Keaton Row to further increase the transactional nature of its publication, InStyle.

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Zegna captures unconventional suiting in street style series

January 28, 2015

Italian menswear label Ermenegildo Zegna is showing off creative director Stefano Pilati’s dressing concept with a series of portraits taken by street style photographer Tommy Ton.

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Fendi fetes Madison Avenue store with celebrity charity project

January 28, 2015

Italian fashion house Fendi is celebrating the opening of its new Madison Avenue boutique in New York with a charity auction with familiar local faces.

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