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Fendi sparks Twitter conversation about fragrance

November 26, 2014

Italian fashion brand Fendi is hosting a Twitter conversation Nov. 26 about the brand’s Furiosa fragrance and brand ambassador.

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Anya Hindmarch offers handwritten options on leather goods

November 26, 2014

British handbag label Anya Hindmarch is offering Christmas gift ideas with bespoke leather items that can be personalized in the gifter’s handwriting.

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David Yurman extends reach in New York with SoHo boutique

November 26, 2014

U.S. jewelry brand David Yurman is expanding in its home city with a new boutique opening in SoHo.

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Bally teams with GQ for branded how-to videos

November 26, 2014

Swiss footwear and accessories label Bally is launching an advertising video campaign with British GQ.

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Harrods hosts Valentino pop-up this holiday season

November 26, 2014

British retailer Harrods is inaugurating the World of Valentino in its Brompton Road windows and on the ground floor in a pop-up shop.

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How much influence do fashion bloggers have?

November 26, 2014

Since fashion bloggers arrived on the scene about a decade ago, they have gained influence and grown to be leaders in the industry, says a new report by Fashionbi.

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Montblanc staggers holiday effort’s unveiling to stay top-of-mind

November 26, 2014

Germany’s Montblanc is pushing its ideology of “Made by hand. Given from the heart” this holiday season with a winter wonderland-themed narrative unveiled week-by-week.

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Farfetch holiday campaign gives fairy tales high fashion makeover

November 26, 2014

Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.

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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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Lanvin boosts family campaign via Instagram contest

November 25, 2014

French fashion house Lanvin is drawing fresh attention to its winter campaign starring model Edie Campbell and her family with an Instagram contest that asks consumers to reflect on the concept of family.

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