Affluent consumers are often labeled through household income, but by delving deeper than economics it is evident that there are generational differences among affluents when defining luxury, according to a report from Shullman Research Center.
Apparel and accessories
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Italian apparel and accessories brand Tod’s is co-producing a retrospective on British artist David Bailey in Milan to show its contemporary appeal.
Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.
Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.
Italian read-to-wear house Prada is expanding its reach with two different banner advertisements on Style.com and British Vogue’s mobile-optimized Web site.
French patisserie Ladurée and Italian fashion house Emilio Pucci have teamed to share their “appetite for color” with a limited-edition box of French macarons.
Italian fashion designers Prada and Versace are among the creatives participating in a cultural initiative literally on the streets of Milan to benefit nonprofit organization Oxfam Italia.
Italian fashion brand Valentino is looking toward its U.K. consumers with a mobile, tablet and desktop advertisement on British Vogue for its Mime by Valentino Garavani collection.
British apparel and accessories label Pringle of Scotland is boosting awareness for its 200th anniversary through a placement within Vodafone London Fashion Weekend.
Italian footwear brand Fratelli Rosetti is proving to consumers that they can look #SexyInFlats with an in-store photobooth.