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Bespoke experiential marketing still best way to target ultra-wealthy: report

April 18, 2014

Luxury industry insiders appear to be less optimistic about the state of their business, according to a new report by Wealth-X.

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Dior gives insider access to atelier in documentary

April 18, 2014

French couture house Christian Dior is allowing consumers to see the inner workings of its atelier with a documentary premiering during New York’s Tribeca Film Festival beginning this weekend.

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Canali taps Mr Porter editor for styling session to build online presence

April 18, 2014

Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.

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Tod’s diverges from conservative aesthetic for iconic shoe campaign

April 17, 2014

Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.

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Ssense provides link between shopping and music for brands

April 17, 2014

Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.

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92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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Jaeger-LeCoultre positions its high-jewelry with couture fashion via runway show

April 17, 2014

Switzerland’s Jaeger-LeCoultre fêted its latest high-jewelry collection with a fashion show organized by French couturier Alexis Mabille.

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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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57pc of affluent consumers look to shop during sales: report

April 16, 2014

The majority of affluent consumers employ a number of shopping and saving tactics to manage their money, with 52 percent of ultra-affluents regularly comparison shopping.

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Prada revives literary competition to further connect to the arts

April 16, 2014

Italian fashion label Prada is hosting its second annual Prada Journal competition that asks consumers to submit short stories that use the brand’s eyewear as the starting point for approaching a topic.

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