Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
Apparel and accessories
Italian footwear label Salvatore Ferragamo is bridging the gap between the themed window display at its New York flagship boutique and its Italy-based museum exhibition through a QR code.
Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
French newspaper Le Monde’s article based on an AMF report that LVMH Moët Hennessy Louis Vuitton’s stake acquisition in Hermès is far from “friendly” could fuel the fire between two of the most powerful luxury goods companies.
Online retailer Net-A-Porter is targeting Chinese consumers with an out-of-home, takeover advertisement on a Hong Kong tramway vehicle as it tries to make inroads in one of the world’s largest luxury markets.
French conglomerate LVMH Moët Hennessy Louis Vuitton is gaining exposure among attendees at the Cannes Film Festival by funding the digitalization and restoration of “The Umbrellas of Cherbourg.”
Italian label Dolce & Gabbana is gaining exposure for its new London boutique through a celebration with British GQ that will be a part of the British Fashion Council’s London Collection: Men’s spring/summer 2014 showcase.
Footwear label Brian Atwood is increasing its follower base on Instagram with a contest to acknowledge loyal customers.
Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.