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Bulgari crafts anniversary documentary through YouTube films

October 31, 2014

Italian jeweler Bulgari is continuing to spread awareness for its ongoing 130th anniversary celebrations with a video series exploring different aspects of its identity.

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Waterford celebrates Christmas since July through holiday emails

October 31, 2014

British crystal maker Waterford is looking to stay top-of-mind among holiday shoppers with consistent email campaigns for its ornaments and gifting sets.

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Louis Vuitton takes guests on tour of foundation

October 30, 2014

French leather goods maker Louis Vuitton is giving fans unable to visit the opening a glimpse inside the Fondation Louis Vuitton.

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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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Dior conceptualizes fragrance origin with interactive video

October 29, 2014

French fashion house Christian Dior is building awareness for its men’s fragrance Dior Homme through an interactive video journey.

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Nordstrom creates Reddit community for consumer conversations

October 29, 2014

Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community.

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John Varvatos limits watch line to target brand enthusiasts

October 28, 2014

American fashion designer John Varvatos has teamed up with Swiss watchmaker Ernst Benz on limited-edition timepieces.

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Neiman Marcus launches MyNM to personalize ecommerce

October 27, 2014

Department store chain Neiman Marcus is expanding its personalized shopping experiences to accommodate the online consumer.

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Real estate firm sees advantage in .luxury domain name

October 24, 2014

Los Angeles real estate brokerage Partners Trust is differentiating its main Web site with a .luxury domain name site to better showcase its luxury properties.

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Lancôme increases email viability with St. Jude tie-in

October 24, 2014

Beauty maker Lancôme is driving click-throughs on an email effort with multiple charity incentives.

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