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IWC Schaffhausen brings consumers through watch production process

August 28, 2014

Swiss watchmaker IWC Schaffhausen is promoting its customization processes through a dedicated Web page that offers detailed information about the manufacturing steps behind the brand’s watches.

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Marc Jacobs spurs participation with sweepstakes tie-in

August 27, 2014

U.S. fashion label Marc Jacobs is giving consumers a push toward participating in its dream capsule initiative by offering prizes.

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Gucci showcases men’s tailoring in new social video

August 27, 2014

Italian fashion label Gucci is promoting its men’s collections and tailoring through a social video.

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Berluti introduces superhero identities quiz to determine style

August 27, 2014

French leather goods maker Berluti wants to know if its consumers are more of a Bruce Wayne or Clark Kent kind of guy.

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Miu Miu teases eighth Women’s Tales film

August 26, 2014

Prada-owned Miu Miu will screen its latest short female-centric film at the Venice Film Festival Aug. 28.

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Vacheron links customer service contact to social media

August 26, 2014

Swiss watchmaker Vacheron Constantin is making it simpler for consumers to contact its representatives with a Facebook application.

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Michael Kors travels to west coast to share collection inspiration

August 26, 2014

U.S. fashion label Michael Kors is bringing consumers to the place of inspiration for its fall/winter 2014 runway collection through a digital travel guide.

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Givenchy amplifies fragrance launch with couture connection

August 26, 2014

French design house Givenchy has crafted a narrative for the launch of its latest scent, Dahlia Divin, to give the fragrance a context.

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Aston Martin, Maserati use audio to connect with enthusiasts

August 26, 2014

Breaking from the usual focus on the appearance of vehicles, a number of automakers are using sound-only social content to give fans a different sensory experience of their models.

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BMW uses social video to introduce new M4 to brand

August 25, 2014

German automaker BMW is introducing its first ever M4 to the family.

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