British apparel brand Thomas Pink is reasserting its expertise in dress shirts with a new style that makes it easier for modern men to balk conventional dressing.
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Italian jeweler Marco Bicego is using social media to take its consumers on a world tour.
Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.
Swiss activewear label X-Bionic has designed limited-edition jackets for Automobili Lamborghini.
French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.
Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.
U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.
French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.
French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.
The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.