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Thomas Pink picks independent filmmaker to personify new shirt style

July 31, 2014

British apparel brand Thomas Pink is reasserting its expertise in dress shirts with a new style that makes it easier for modern men to balk conventional dressing.

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Marco Bicego takes consumers around the world with jewelry diary

July 29, 2014

Italian jeweler Marco Bicego is using social media to take its consumers on a world tour.

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Frette teams up with client hotel for social contest

July 29, 2014

Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.

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Lamborghini gives fans access to race through social media

July 29, 2014

Swiss activewear label X-Bionic has designed limited-edition jackets for Automobili Lamborghini.

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Chanel warms up with print before sharing campaign socially

July 29, 2014

French fashion house Chanel is giving consumers a full look at its fall/winter 2014 collection and advertising campaign with social content and a microsite.

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Shiseido builds product awareness via consumer research

July 29, 2014

Japanese personal care brand Shiseido generated buzz for its latest serum Ultimune with claims that the product will change skin care forever.

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Marc Jacobs films store associate commutes to further brand identity

July 28, 2014

U.S. fashion brand Marc Jacobs is highlighting its store employees’ personal style through a series of Instagram videos.

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Dior explores art heritage in summer-long content series

July 25, 2014

French fashion house Christian Dior is highlighting its connections to the art world both past and present with a series on its online magazine and Instagram accounts.

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Kenzo builds 3D virtual gallery to illuminate fall collection

July 25, 2014

French apparel and accessories label Kenzo is taking consumers inside the atmosphere of its fall 2014 collection with a 3D digital museum.

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The Ritz-Carlton aggregates UGC to scale memories campaign

July 25, 2014

The Ritz-Carlton is giving consumers a central location to share brand memories that will likely spur more social media interaction.

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