The Geneva International Motor Show is still in full swing, but Britain’s McLaren is already looking to create buzz around its next big reveal.
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British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.
Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.
Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.
French jeweler Chaumet is giving consumers an inside look into its creation process with a social video focusing on the making of the Josephine ring.
British wall covering maker Farrow & Ball is showing that its products can make an impact even in the tiniest spaces with a Pinterest project.
French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.
British department store Harrods released a new edition of its magazine video series featuring British writer and journalist Laura Barton.
Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.
Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.