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Manolo Blahnik puts a spotlight on socks in social film

March 26, 2015

London-based shoemaker Manolo Blahnik is generating attention from its fans for its foray into socks with German brand Falke through a social video.

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Chloé builds anticipation through teasers

March 25, 2015

French women’s apparel label Chloé is teasing a garment through quick videos on its social media feeds.

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Fendi models enter digital game in social video

March 25, 2015

Italian fashion house Fendi is launching a new digital boutique through a short social video featuring models within an arcade game.

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Hermès films urban explorers to build interest in menswear

March 25, 2015

French apparel and accessories house Hermès is celebrating the wandering spirit with a video series showcasing its menswear.

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Elie Saab captures L’Eau Couture fragrance vision in image

March 24, 2015

Lebanese couture house Elie Saab turned to artist Katie Rodgers, known as Paper Fashion, to capture the “vision of a moment lived.”

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Versace rings in the “luxury hour” to fete latest timepiece

March 24, 2015

Italian fashion label Versace is celebrating the 25th anniversary of its timepiece collection with a content hub and new wristwatch that examines the brand’s codes and ethos.

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Mercedes-Benz brings consumers along for Floridian cultural tour

March 24, 2015

German automaker Mercedes-Benz is taking its followers on a virtual road trip with a new social video touring South Florida as part of its 48-hour adventures series.

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Jaguar attracts audience for “fiercest feat yet” with artistic teasers

March 24, 2015

British automaker Jaguar is giving its followers on social media a sneak preview of the exciting feat it will attempt on March 24 to promote the release of its new XF car.

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J. Mendel looks to gain social media followers

March 23, 2015

French atelier J. Mendel is celebrating spring with a social media contest that offers fans a chance to win a bag from its spring 2015 collection.

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Fairmont Royal York prepares for new royal baby with contest

March 23, 2015

The Fairmont Royal York, Toronto is offering guests a chance to win a royal baby prize package as anticipation for Prince William and Kate Middleton’s newest addition next month.

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