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Kenzo promotes island living with new digital interactive experience

April 17, 2015

Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.

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Core interprets New York neighborhoods through illustrations

April 17, 2015

Real estate brokerage firm Core is taking an artistic approach to marketing New York neighborhoods by releasing illustrations that depict the culture of 12 areas within the city.

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Goldfinch Pianos uses $628K Swarovski piano to inspire bespoke consultations

April 16, 2015

Cambridge-based Goldfinch Pianos is showing off its bespoke capabilities by delving into the process behind a custom-made Swarovski encrusted instrument.

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Trends brings “global perspective” to Chinese millennials with branded content

April 16, 2015

Trends Media Group is reaching out to millennial Chinese women with a newly redesigned Web site housing fashion content from U.S. media.

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Harry Winston invites social media fans to digital bridal unveiling

April 15, 2015

U.S. jeweler and watchmaker Harry Winston sent an invitation via its Facebook page for its Bridal Showcase.

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Chopard holds dance party to evoke spirit, boldness of Happy Diamonds

April 14, 2015

Swiss jeweler Chopard is displaying how a “happy attitude can change the world” through promotions for its Happy Diamonds collection.

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Four Seasons tests consumers’ brand IQ through social quiz

April 13, 2015

Four Seasons Hotels & Resorts is generating a social media conversation surrounding its properties by asking its Facebook fans to name members of its portfolio by picture.

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Zegna campaign shares sheep to highlight quality materials

April 13, 2015

Italian menswear label Ermenegildo Zegna is reminding consumers about its use of high-quality materials through a digital campaign that asks “Why are suits made of wool?”

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Swarovski polls consumers about brand sustainability

April 10, 2015

Precision cut-crystal maker Swarovski is keeping up its dedication to sustainability practices with a consumer survey asking for personal views of the brand.

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Chanel hosts collection on Net-A-Porter to test ecommerce

April 10, 2015

French fashion house Chanel is taking more steps toward its ecommerce platform with a shop-in-shop on online retailer Net-A-Porter’s site.

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