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Hermès shows personality with handshake tutorial

November 21, 2014

French leather goods maker Hermès is showing off its range of gloves with a social video handshake tutorial.

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Burberry fetes store opening with iPhone photography

November 21, 2014

British fashion label Burberry is celebrating the opening of its new Beverly Hills store with the first Los Angeles-based feature for its Art of the Trench social media campaign.

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Chanel competes with online deals through limited-time shipping offer

November 21, 2014

French fashion house Chanel is sharing the backstories of its most exclusive fragrances with an email campaign and shoppable content page.

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Ferragamo creates early introduction with girl’s capsule collection

November 21, 2014

Italian apparel and accessories brand Salvatore Ferragamo is appealing to the daughters of its female consumers with a capsule collection for girls.

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Longchamp diversifies gift guide effort to reach range of consumers

November 21, 2014

French leather goods maker Longchamp is targeting consumers at different price points with varied efforts this holiday season.

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Hermès pens digital notes to introduce first writing instrument

November 20, 2014

France’s Hermès is pushing the value of handwritten correspondence through a digital campaign featuring its Nautilus writing instruments.

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Dior extends Marion Cotillard’s role from muse to director

November 20, 2014

French couture house Christian Dior is furthering its collaboration with muse and campaign star Marion Cotillard with a social video featuring “Snapshot in L.A.,” a song she co-wrote and performs.

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Bottega Veneta nudges holiday shoppers toward accessories

November 19, 2014

Italian fashion label Bottega Veneta is recommending a range of items for shoppers this holiday season through a social video.

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Starwood sets up sweepstakes for holiday shopping frenzy

November 19, 2014

Starwood Hotels and Resorts is giving away 225 nights at various hotels across its portfolio during a Cyber Monday Facebook sweepstakes.

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Ferrari inspires California T model exploration via microsite

November 19, 2014

Italian automaker Ferrari is inviting consumers to learn more about the new California T model with a microsite that sheds light on multiple components.

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