British department store Harrods is calling on international tastemakers to help it move product with a new video and social campaign.
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U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom branded Fiat during the finale.
Jaguar Land Rover is fulfilling its reputation as a leader in identifying new market segments with its latest vehicle.
French leather goods maker Hermès is touting the combination of craftsmanship and technology evident in its Apple Watch as the timepiece arrives in-store Oct. 5.
French leather goods maker Hermès is hosting a battle of the bangle bracelets with a social video and newsletter campaign.
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.
Department store chain Neiman Marcus is reaching out to an aspirational audience through a contest with Condé Nast’s Glamour magazine.
Department store chain Saks Fifth Avenue is teasing the upcoming opening of its first Canadian locations by capturing a long-distance love affair that crosses borders.
Estée Lauder Cos.’ Crème de la Mer is introducing it latest skincare serum, Genaissance, through sponsored content housed on social network Facebook.
Online retailer Childrensalon is looking to user-generated content to spur loyalty and sales with the launch of a new social network.