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Guerlain touts brand know-how with heritage content hub

October 23, 2014

French perfumer Guerlain is passing on 180 years of know-how through an email campaign focused on its dedication to craftsmanship and quality.

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Omega fights against magnetic fields with Master Co-Axial debut

October 22, 2014

Switzerland’s Omega has introduced the Master Co-Axial, an innovative and advanced mechanical movement 166 years in the making.

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Bentley cleans up Web site for easy navigation

October 21, 2014

British automaker Bentley Motors is inviting fans to check out its redesigned Web site that places an emphasis on simplicity and spaciousness.

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Tod’s ignites ecommerce sales with online only handbag promotion

October 20, 2014

Italian leather goods brand Tod’s is giving newsletter subscribers the opportunity to purchase a limited-edition handbag exclusive on its Web site.

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Rolls-Royce gets prime placement for Kylie Minogue concert tour

October 17, 2014

Britain’s Rolls-Royce Motor Cars is being featured in branded footage during singer Kylie Minogue’s “Kiss Me Once” tour.

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The cold coffee tweet that changed Four Seasons’ approach to social media

October 17, 2014

NEW YORK – Although a single tweet did not suddenly cause the Four Seasons to jump on social platforms, the cold coffee anecdote is emblematic of the consumer behavior shift that occurred several years ago and has had a cascading effect ever since, according to an executive at Luxury Interactive 2014 on Oct. 15.

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Pinterest boards should be extension of merchandising, says Saks exec

October 16, 2014

NEW YORK – Marketers should think about Pinterest boards as extension of their merchandising to drive sales from the platform, according to panelists at Luxury Interactive 2014 on Oct. 15.

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Outdated fraud practices are hurting conversion rates

October 16, 2014

NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.

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Ecommerce should romance the product: Moda Operandi exec

October 15, 2014

NEW YORK – Building a new Web site from the ground up is not an easy feat, but sometimes it is the best strategy to make an impact in luxury ecommerce, according to an executive from Moda Operandi at Luxury Interactive 2014 on Oct. 14.

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Louis Vuitton extends Iconoclast campaign with videos

October 14, 2014

French leather goods maker Louis Vuitton is expanding its “The Icon and the Iconoclasts: A Celebration of Monogram” collection through dedicated videos about each “Iconoclast.”

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