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Ferragamo makes romantic connection through watches in social film

September 1, 2015

Italian fashion label Salvatore Ferragamo is placing its timepieces at the center of the action in a social video.

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Hermès strolls through its history, cane in hand

August 31, 2015

French leather goods brand Hermès is walking the walk of elegance in a social video exploring its founder’s collection of walking sticks and canes.

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Mercedes captures tennis fans in action for US Open contest

August 31, 2015

Automaker Mercedes-Benz USA is spurring its followers to ham it up for the camera with a competition surrounding the U.S. Open.

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Valentino illuminates collection inspiration in astronomical film

August 28, 2015

Italian fashion label Valentino is taking consumers to outer space to immerse them in its new collection featuring star, constellation and planetary prints.

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Mercedes rolls out recipes in “Meals on Wheels” video series

August 28, 2015

German automaker Merecedes-Benz is turning its V-Class Marco Polo into a countryside-rambling mobile kitchen for the brand’s new “Meals on Wheels” video series.

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Fred Segal pulls up its denim roots in ecommerce debut

August 27, 2015

U.S. department store Fred Segal has launched its first ecommerce- and content-driven Web site.

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Zegna pushes shopping as sport in fall/winter campaign

August 27, 2015

Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.

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Hermès inspires around wallpaper with virtual trials

August 27, 2015

French leather goods brand Hermès is prompting consumer experimentation with its array of wallpaper options through an interactive online feature.

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Brands pay homage to man’s best friend with National Dog Day efforts

August 26, 2015

During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.

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La Prairie provides digital “compass” to navigate Skin Caviar additions

August 26, 2015

Swiss skincare marketer La Prairie is expanding the reach of its signature Skin Caviar line through a new formula meant to appeal to a global consumer base.

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