Internet

Apparel label Brooks Brothers will launch a customization feature on its Web site, leading experts to wonder what about this effort could be beneficial towards luxury brands’ digital endeavors.

Companies such as Google, AOL, Return Path and Microsoft have founded DMARC – Domain-based Message Authentication, Reporting and Conformance – a networking group dedicated to reducing the threat of email spam, called “phishing.”

Italian label Salvatore Ferragamo is letting consumers pre-order looks from its women’s spring/summer collection through an interactive digital trunk show.

French fashion label Yves Saint Laurent dove deep into The New York Times Web site to target affluent males who may want to gift loved ones with branded products this St. Valentine’s Day.

NEW YORK – The fashion and retail industry is currently in the midst of a revolution, and even big-name brands are finding themselves searching for answers and people to help lead their brands into the digital realm, according to a panel at WWD’s Digital Forum.

Lifestyle Asset Group is aiming for an ultra-affluent group database for PortfolioOne, its second-home ownership model in which consumers can become homeowners with unrestricted use of luxury homes in multiple locations.

LVMH-owned Champagne brand Moët & Chandon has ventured into social video to promote its new customizable St. Valentine’s Day rosé bottles.

With the ever-evolving social media world, luxury brands have no option but to hire a social media director to oversee the brand presence and activity on these various networks. But what should they expect from this employee?

French fashion empire Louis Vuitton is increasingly using video to engage fans and drive them to its online magazine called “New, Now.”

Luxury womenswear designer Jordan Wolk is looking to heighten the exclusivity factor of its clothing by making the products available for a limited time before they are retired to an invite-only boutique.