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McLaren gets a jump on New York Auto Show buzz with teaser

March 5, 2015

The Geneva International Motor Show is still in full swing, but Britain’s McLaren is already looking to create buzz around its next big reveal.

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Belstaff captures adventurous spirit through Mercedes road trip

March 5, 2015

British apparel and accessories label Belstaff is communicating its adventurous ideals by hitting the open road with retailer Mr Porter.

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Bulgari turns attention to accessories during Milan Fashion Week

March 4, 2015

Italian jewelry house Bulgari is highlighting its popular Serpenti collection with a microsite dedicated to the handbags and a short video exploring its creation.

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Bally communicates timeless appeal with ’60s-inspired film

March 4, 2015

Swiss apparel and accessories label Bally is expressing its values by bringing together the worlds of music and fashion in a short film featuring pop duo Singtank.

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Chaumet highlights human effort behind ring in craftsmanship film

March 4, 2015

French jeweler Chaumet is giving consumers an inside look into its creation process with a social video focusing on the making of the Josephine ring.

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Farrow & Ball spurs small makeovers with blogger inspiration

March 2, 2015

British wall covering maker Farrow & Ball is showing that its products can make an impact even in the tiniest spaces with a Pinterest project.

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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press

March 2, 2015

French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.

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Harrods uses satire to add humor to social video

February 27, 2015

British department store Harrods released a new edition of its magazine video series featuring British writer and journalist Laura Barton.

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Moda Operandi dishes on first times of fashion icons

February 27, 2015

Online retailer Moda Operandi is continuing its firsts in fashion with a video series that features individuals from the industry.

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Marni boosts storytelling capabilities with Web site redesign

February 27, 2015

Italian fashion label Marni is amplifying the efforts for its 20th anniversary with a new Web site design that blends content and commerce.

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