Family-owned leather goods maker Hermès is counting down the days of December with an interactive gift guide that inspires affluent consumers to choose from its wide range of products for the holidays.
Italian fashion house Fendi recently hosted a Twitter conversation between accessories creative director Silvia Venturini Fendi and fashion blogger Susanna Lau of Style Bubble.
French footwear maker Berluti is showing its more playful side with a behind-the-scenes video for its latest advertising campaign that was filmed in a swimming pool.
British department store Fortnum & Mason is promoting its holiday hampers, or gift baskets, both on social media and on its ecommerce site to provide a glimpse into its heritage.
German automaker Mercedes-Benz honored Nelson Mandela, former president of South Africa, with a video that illuminates how a team of South African factory workers crafted a vehicle for the international hero following his release from prison in 1990.
French atelier Christian Dior is using its digital magazine to build awareness for its Dior Prestige skincare products as the winter months begin to take their toll on the skin of enthusiasts.
U.S. apparel brand Ralph Lauren is exploring the eponymous founder/CEO’s muse and wife Ricky Lauren with a dedicated microsite.
Lebanese couture fashion house Elie Saab released a short film look book for its ready-to-wear resort 2014 collection to play up the movement of the dresses.
Department store chain Barneys New York is reaching out to its aspirational followers with a Pinterest contest that gives consumers a chance to win a $1,000 gift card.
U.S. department store chain Barneys New York took its gift guide into Tumblr territory with a series of Graphics Interchange Format, or GIF, animations featuring holiday products.