Spanish leather goods maker Loewe released a series of four short videos featuring its new Skin collection of handbags to introduce the line as a player in the owner’s life.
Trump SoHo, New York, is building conversations with bridal parties searching for the ideal place to hold their nuptials with a new and ongoing Twitter chat series.
Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.
Accessories label Jimmy Choo is targeting soon-to-be brides in the early planning stages with an email blast to newsletter subscribers that focuses on its new shoe and handbag offerings that are wedding-appropriate.
Aerin Lauder’s Aerin Beauty is building awareness for its fragrance range with a microsite that emphasizes featured botanicals found in its signature line of scents.
Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
British handbag label Anya Hindmarch is letting consumers create personalized, whimsical star charts to build momentum for the brand’s planetary themed spring/summer 2014 collection.
Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male who shops its designs.
French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.
Italian jeweler Pomellato is revitalizing the image of three of its classic ring designs with arthouse films meant to display the brand’s emotion and dedication to creativity.