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BMW designs personalized holiday messages

December 22, 2014

German automaker BMW crafted a virtual windshield that allows consumers to create and send messages this holiday season.

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Etro speaks to free-spirited consumers with holiday vignettes

December 22, 2014

Italian lifestyle brand Etro is inspiring consumers with a serialized holiday campaign centered on an eccentric party of friends.

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Fortnum & Mason asks for consumers’ insight to shape new Web site

December 19, 2014

British department store Fortnum & Mason is asking for feedback in regards to its new beta Web site to ensure the best experience for consumers.

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Porsche reaches aspirational drivers with magic mirror

December 18, 2014

German automaker Porsche is letting consumers live their dreams with a magic mirror that transforms every vehicle into the 2015 Porsche Macan.

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Anya Hindmarch and La Mer craft leather vanity

December 18, 2014

British handbag label Anya Hindmarch has created a one-of-a-kind leather vanity for La Mer’s The Concentrate to be kept.

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Bergdorf Goodman uses fashion influencers for holiday gift tips

December 18, 2014

Department store Bergdorf Goodman is presenting its consumers with gift ideas through a social initiative that highlights suggestions and tips from 25 different individuals in the fashion industry.

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Starwood incentivizes digital booking with free Internet access

December 17, 2014

Starwood Hotels and Resorts is encouraging consumers to book through its digital channels with the offer of free WiFi.

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Fendi reconfigures handbag into turntable

December 17, 2014

Italian fashion house Fendi is introducing its new 3Baguette handbag with a social video featuring a DJ using elements of the bag to create a soundtrack.

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Bloomingdale’s uses humor to highlight customer service

December 17, 2014

Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.

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Saks turns to stylish stuffed bear for gift advice

December 16, 2014

Department store chain Saks Fifth Avenue is introducing its gift selections with help from a well-connected stuffed animal.

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