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British Vogue brings children’s labels added visibility via Mini Vogue

August 4, 2015

Condé Nast’s British Vogue has unveiled a new facet of its Web site focusing on children’s wear content.

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Lexus partners with will.i.am to create sensational musical experience

August 4, 2015

Toyota Corp.’s Lexus is working with rapper will.i.am to challenge conventional notions of technology, design and music in a unique experience as part of its Amazing in Motion campaign.

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Officine Panerai prioritizes US for first online boutique

July 31, 2015

Swiss watchmaker Officine Panerai is entering ecommerce with its first-ever online boutique in the United States market.

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Ralph Lauren boasts widest ecommerce product selection: report

July 30, 2015

Luxury brands are generally expanding their offerings online, with between 5 and 6 percent more high-end items available via ecommerce in the spring/summer 2015 season than the fall fashion season, according to a new report by ContactLab and BNP Paribas.

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Roger Vivier partners with ecommerce platform for creative capsule collection

July 30, 2015

French footwear and accessories label Roger Vivier is presenting a new capsule collection in collaboration with its official online partner TheLuxer.com.

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Mercedes-Benz crafts comprehensive desert narrative to highlight classic car

July 29, 2015

German automaker Mercedes-Benz is bringing consumers to the desert with an immersive driving experience to promote a classic model.

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Ferrari previews 488 Spider through immersive digital feature

July 28, 2015

Fiat Chrysler’s Ferrari is giving consumers a digital sneak peek of its new 488 Spider before its official debut at the Frankfurt International Motor Show in September.

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Lancôme pairs with Gilt for Parisian fashion exploration

July 27, 2015

Beauty brand Lancôme has partnered with online shopping site Gilt to present “fashionable French living” on the latter brand’s Web site.

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Mercedes-Benz partners with Austrian hotels to target traveling families

July 27, 2015

German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.

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Hublot honors Nelson Mandela, recognizes global achievement

July 24, 2015

Swiss watchmaker Hublot is celebrating the legacy of South African anti-apartheid revolutionary and political leader Nelson Mandela with a special-edition watch.

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