Ralph Lauren, Ermenegildo Zegna and Barneys New York placed front-of-the-book advertisements in the April “Car of the Year” issue of Robb Report to reflect the fashion sense of affluent men who are interested in automotive coverage.
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Nordstrom is promoting the “One Day Without Shoes” program by holding events at its department stores that build awareness and gain money for children in Third World countries who do not have shoes.
Luxury brands are trying to reach consumers via social media and ecommerce sites to quickly and efficiently spread awareness about how to help those affected by the natural disasters in Japan last week.
Women’s Wear Daily has launched a new publication dubbed Beauty Inc. targeting luxury beauty industry executives and thought-leaders with news and analysis.
Lancome and Aveda are the high-end beauty brands with the strongest digital marketing strategies thanks in large part to their focus on social media and video, according to a report by L2 Think Tank.