As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.
French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message
New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.
French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.
Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
Department store chain Bloomingdale’s is aiming at young, affluent shoppers with its spring 2013 catalog that was mailed out to its customer list.
Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.