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Smythson crafts portable gift guide for on-the-go shoppers

November 7, 2014

British leather goods and stationery maker Smythson is looking to inspire holiday gifting with a catalog in the guise of one of its leather bound journals.

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Frette mixes gifting and home improvement in winter catalog

October 30, 2014

Italian linen maker Frette is balancing gifting with personal purchases in its latest catalog mailer.

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Neiman Marcus gives access to one-of-a-kind experiences with Christmas Book

October 10, 2014

Department store chain Neiman Marcus is looking to provide unique experiences to its loyal consumers through its 2014 Christmas Book.

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Ghurka presents relaunched women’s line as long-term travel companion

October 9, 2014

U.S. leather goods maker Ghurka is introducing its first women’s collection in more than 15 years with a campaign that centers on the relationship between a woman and her handbag.

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Bergdorf Goodman illustrates fall trends with magazine mailer

September 29, 2014

Department store Bergdorf Goodman got consumers ready to replenish their cold weather wardrobes with the fall collections issue of its magalog.

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Purdey opens up sealed bid auction for bicentennial collection

August 14, 2014

British gun and rifle maker James Purdey & Sons is conducting an auction by mail for its bicentennial “Trio of Guns” collection that concludes Dec. 19.

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Tiffany & Co. dedicates annual Blue Book to gemstone trend

April 23, 2014

Jeweler Tiffany & Co. has mailed out its annual Blue Book to enthusiasts with this year’s installation focusing on the colorful gemstones used in many of the brand’s designs.

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Bergdorf Goodman summarizes spring offerings in direct mail catalog

March 12, 2014

Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.

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Bergdorf features doctor-recommended products in beauty mailer

January 29, 2014

New York department store Bergdorf Goodman touted a wide collection of beauty care products with its “Beauty Reimagined 2014” catalog that targets consumers whose skin and hair have been affected by the harsh winter weather.

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Print catalogs still hold power to captivate consumers

December 6, 2013

As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.

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