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Bergdorf Goodman summarizes spring offerings in direct mail catalog

March 12, 2014

Ralph Lauren, La Prairie and Clive Christian reflected the wide range of offerings available at New York department store Bergdorf Goodman in the retailer’s spring 2014 magalog.

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Bergdorf features doctor-recommended products in beauty mailer

January 29, 2014

New York department store Bergdorf Goodman touted a wide collection of beauty care products with its “Beauty Reimagined 2014” catalog that targets consumers whose skin and hair have been affected by the harsh winter weather.

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Print catalogs still hold power to captivate consumers

December 6, 2013

As brands and retailers continue to lean toward digital-only initiatives to share merchandise with consumers, the role of direct mail catalogs has changed but is not dwindling.

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Cartier spurs holiday sales via personalized note, winter catalog

December 4, 2013

French jeweler Cartier shared the “magic of winter” with its valued consumers in its annual direct mail catalog that is accompanied by a personalized holiday message

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Bergdorf Goodman broadcasts retail experiences in holiday catalog

November 8, 2013

New York-based department store Bergdorf Goodman targeted affluent female consumers with a direct mail catalog intended to pique interest in the retailer’s curated gift selections in time for the holiday shopping season.

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Bergdorf bolsters fall fashion magalog with Cadillac partnership

June 3, 2013

New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.

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Hermès leverages brand’s sporting theme in spring/summer magalog

May 1, 2013

French leather goods and scarves maker Hermès is pushing its spring/summer “A Sporting Life” campaign through artistic imagery and editorial content in its new mail magalog.

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Clive Christian, Chopard target Bentley owners in automaker’s spring magazine

April 18, 2013

Clive Christian, Chopard, Y.Co Yachts, Ulysse Nardin, Breitling, St. Regis and other luxury advertisers are targeting Bentley owners and enthusiasts in the spring issue of the automaker’s North American magazine.

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Frette boosts ecommerce via location-inspired spring/summer catalog

April 2, 2013

Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.

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Bergdorf touts accessories range in niche catalog

March 29, 2013

New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.

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