Mail

British jeweler Astley Clarke is trying to both acquire and retain consumers with two Christmas-themed mailers that are promoting gifts and products for the holiday season.

Footwear designer Salvatore Ferragamo is displaying the full breadth of its fall/winter collection with a double-sided catalog featuring its famed footwear, accessories and apparel.

Luggage manufacturer Tumi is hoping to catch holiday executive travelers with its catalog featuring men and women using an array of customized branded products meant to inspire gift ideas.

Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.

Seeking to avoid postal Armageddon, a bill has been conceived to help marketers to stay on schedule with their direct mail efforts. However, should this or a similar bill not get passed, the ramifications could be dire for luxury marketers that depend on mail and catalogs.

Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.

Department store chain Barneys New York is using real New York residents to promote its newest Co-Op inventory through a “New York Stories” catalog.

British designer Alfred Dunhill recently published its Autumn/Winter 2011-12 seasonal magazine featuring the new advertising campaign, products and articles with Web calls-to-action.

National Geographic Expeditions is targeting traveling, affluent consumers with its list of 2012 expeditions including private jet and boat journeys, photography workshops and trips around the world.

Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.