U.S. automaker Tesla is responding to growing popularity overseas with a European expansion plan.
British department store Fortnum & Mason is undergoing maintenance on its flagship Piccadilly building in style with a façade covering designed by artist Rory Dobner.
Watchmaker and retailer Tourneau is generating foot traffic with a time-centric event that offers complimentary service to create loyal consumers.
Department store chain Barneys New York added hard-to-get Cronuts, or a cross between a croissant and a doughnut, to its merchandise on March 1 at a charity event to drive in-store traffic to its newly revamped former Co-op stores.
Four Seasons Hotels and Resorts teamed up with mattress manufacturer Simmons to bolster a dream-friendly reputation by introducing customizable beds into its portfolio.
German fashion house Porsche Design is feting the upcoming opening of its Milanese boutique by partnering with Vogue Italia to generate interest among readers with a penchant for photography.
German automaker BMW is polishing the appeal of its BMW i8 model with an exclusive luggage line crafted by Louis Vuitton.
London department store Fortnum & Mason is promoting Welsh delicacies in its Food Hall with a market takeover Feb. 28 – March 1.
French fashion house Lanvin is targeting fashion-savvy male consumers with a pop-up shop in London department store Harrods.
Italian fashion house Prada is showcasing its editorial and artistic side by having W magazine’s fashion and style director Edward Enninful translate his vision to its Montenapoleone boutiques during Milan Fashion Week.