French silvermaker Christofle is hosting a series of dinners throughout North America to introduce its selection of tableware.
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In the July/August issue of Hearst’s Veranda marketers such as Wolf, Sutherland and Lancôme sought to represent the sentiments of the shelter publication’s affluent readers.
Italian linens brand Frette is hosting a contest with GrandLife Hotels, the lifestyle content Web site for the SoHo and Tribeca Grand Hotels in downtown New York.
Luxury marketers such as Omega, Bernhardt and Christian Dior aimed to recreate the sentiments of an affluent reader’s lifestyle in the August issue of Architectural Digest.
Home furnishings brand L’Objet is partnering with Dorchester Collection’s The Dorchester in London to launch its tenth anniversary tableware collection Sous Les Ciel.
British department store Harrods is bringing together a number of brands across categories for a bespoke event series.
Roche Bobois and Poltrona Frau were among the high-end home furnishings manufacturers to be included in the inaugural summer issue of Luxe Interiors + Design’s San Francisco edition.
Eighty-four percent of luxury marketers host events to reach ultra-high-net-worth individuals, according to the latest report from Wealth-X.
In the first half of the year, home furnishing brands focused on experiential marketing to introduce consumers to new collections or aspects of their past or present.
U.S. brand Ralph Lauren Home is providing interior decorating ideas through an editorial feature across the Web sites of Hearst shelter publications Veranda, Elle Décor and House Beautiful.