Home furnishings


Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity

May 13, 2013

U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.


Hermès engages younger brand enthusiasts with tableware line

May 9, 2013

French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.

Hästens wants to change customer understanding of shopping for $6K-$99K beds

April 29, 2013

Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.

LuxDeco triggers mcommerce via iPad magazine app

April 24, 2013

Online home retailer LuxDeco is incorporating commerce into its new iPad magazine since more than 25 percent of its sales come from smartphones and tablets.

Versace pushes home collection via multichannel craftsmanship campaign

April 12, 2013

Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home” collection through a multichannel campaign that comprises live and digital tactics.

Top 10 luxury branding efforts of Q1

April 9, 2013

Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.

Duxiana triggers emotional buys via multichannel campaign

April 3, 2013

Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in its print, digital and radio advertisements.

Frette boosts ecommerce via location-inspired spring/summer catalog

April 2, 2013

Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.

Fortnum & Mason fosters new sales opportunity in jewelry department

March 27, 2013

London-based home goods retailer Fortnum & Mason is adding jewelry to its repertoire to target a group of trendy consumers that makes impulse purchases.

Jenn-Air leverages home show presence via New York Times, Architectural Digest partnerships

March 15, 2013

Home appliance maker Jenn-Air is encouraging affluent attendees of the Architectural Digest Home Design Show March 21-24 to interact with the brand through first-time efforts in partnership with the publication and The New York Times.