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Brands begin to register .luxury domain names

April 16, 2014

The generic top-level domain name .luxury is now available for sale to the general public, giving brands the opportunity to further define their status online.

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Oscar de la Renta points to gardening heritage with Botanical Garden tableware line

April 14, 2014

U.S. apparel label Oscar de la Renta has collaborated with the New York Botanical Garden on a collection of tableware and gift items.

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Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events

April 9, 2014

Home furnishing trade show Salone del Mobile kicked off April 8 in Milan, with luxury fashion brands using the event as a platform to showcase their interior collections.

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Addressing target consumers’ sensibilities key to branded storytelling

April 9, 2014

NAPLES, FL – Storytelling helps to sell goods, but brands must learn the story of the collective “me,” according to a panel discussion at the Luxury Summit 2014.

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Lalique raises awareness for architectural pieces via Bloomingdale’s exhibit

April 4, 2014

French crystal-maker Lalique is showcasing its architectural line within a Bloomingdale’s store to raise awareness for its range of merchandise.

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Armani drives Web traffic for revamped Casa site with Twitter talk

April 3, 2014

Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.

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A mountain of big data, a mountain of stories

March 27, 2014

SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Fashion and interior marketers aim to inspire in Architectural Digest’s April issue

March 27, 2014

Ralph Lauren Home and Armani Casa are among the marketers touting the parallels between the fashion industry and shelter publications by promoting design trends and style ideas for spring in the April edition of Condé Nast’s Architectural Digest.

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MissoniHome celebrates Italian cuisine with exclusive Eataly tablewares

March 24, 2014

Family-owned Italian fashion label Missoni is looking to be part of consumers’ dining experiences through a MissoniHome collaboration with celebrity chef Mario Batali’s Italian marketplace, Eataly.

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Barneys, Roche Bobois showcase artistic interiors at charity event during Architectural Digest show

March 21, 2014

During Architectural Digest’s Home Design Show a number of brands are taking the opportunity to align themselves with a cause.

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