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Effective branded partnerships call for narrative context

October 16, 2014

NEW YORK – Appropriate and effective branded partnerships must reflect the collaborators’ mutual understanding of the target consumer, according to a WealthEngine executive at Luxury Interactive 2014 on Oct. 14.

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Jenn-Air taps West Coast design sentiment with event exhibit, sponsor role

October 14, 2014

Appliance maker Jenn-Air will be joining other interior brands at the WestEdge Design Fair Oct. 16-19 in Santa Monica, CA, after a record sales year.

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Ralph Lauren, Fendi push homewares in Architectural Digest’s October edition

October 10, 2014

Fashion brands such as Ralph Lauren and Fendi turned to Architectural Digest’s October issue to show that their interior products are also made of “brilliant design.”

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Roche Bobois honors history in US

October 6, 2014

French furniture company Roche Bobois is celebrating its 40th anniversary in the United States with a collaboration with American designer Stephen Burks.

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Wedgwood saves heritage collection through crowdfunding

October 6, 2014

British porcelain maker Wedgwood is keeping its historical archive intact thanks to a public donation campaign that raised money through texts and online.

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Baccarat elaborates on inspiration in Paris retrospective

October 1, 2014

French crystal maker Baccarat is continuing its 250th anniversary celebration with an upcoming exhibit at the Grande Galeries of the Petit Palais in Paris.

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Galeries Lafayette focuses on art of living with new home store concept

September 25, 2014

French department store chain Galeries Lafayette is feting the opening of its renovated store that combines gourmet offerings and its homewares under one roof.

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Brizo turns to Elle Décor, Veranda to further fashion-focused campaign

September 23, 2014

Kitchen and bath fittings maker Brizo is reaching out to a stylish audience through an advertisement on Hearst shelter publication Veranda’s mobile-optimized site.

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Ralph Lauren’s move into coffee may spur additional growth in edibles

September 18, 2014

U.S. fashion label Ralph Lauren has extended its lifestyle offerings beyond apparel, accessories and homewares to include a selection of finely roasted coffees.

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Harrods, Fortnum & Mason boost foot traffic with London Design Festival displays

September 17, 2014

During the London Design Festival, British retailers are taking the opportunity to show off their home furnishings and connection to the design community.

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