U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
French leather goods and scarves maker Hermès is pushing its race track-inspired porcelain tableware line Rallye 24 by integrating it in an online game.
Swedish manufacturer Hästens, maker of luxury beds ranging from $6,000 to $99,900, is looking to change how U.S. consumers shop by encouraging them to come in-store to try its products and relying on word of mouth to gain new business.
Online home retailer LuxDeco is incorporating commerce into its new iPad magazine since more than 25 percent of its sales come from smartphones and tablets.
Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home” collection through a multichannel campaign that comprises live and digital tactics.
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
Swedish mattress manufacturer Duxiana is pushing mattress and bed sales through an emotional message in its print, digital and radio advertisements.
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
London-based home goods retailer Fortnum & Mason is adding jewelry to its repertoire to target a group of trendy consumers that makes impulse purchases.
Home appliance maker Jenn-Air is encouraging affluent attendees of the Architectural Digest Home Design Show March 21-24 to interact with the brand through first-time efforts in partnership with the publication and The New York Times.