Home furnishings


Frette engages Chinese consumers through New Year campaign

January 24, 2012

Italian linens brand Frette focused on engaging Chinese consumers through a dedicated collection and multichannel marketing effort that celebrated the Chinese New Year.


Jenn-Air extends mobile presence with site, augmented reality app

January 6, 2012

Luxury appliance manufacturer Jenn-Air is broadening its mobile presence beyond a recently-launched mobile site with an augmented reality iPhone application designed to let consumers envision branded appliances in their homes.

Robb Report focuses on travel experiences for January issue

December 30, 2011

CurtCo Media-owned Robb Report is focusing on luxury travel and experiences to anchor its January edition, using lifestyle and travel marketers to complement the editorial.

Architectural Digest ad fill rate jumps 112pc year over year

December 12, 2011

Luxury marketers such as Rolex, Chanel, Tiffany & Co. and Clive Christian have helped increase Condé Nast-owned Architectural Digest’s advertising fill rate 112 percent year over year.

Hermès, Rolex push Travel + Leisure ad pages up 11pc

November 22, 2011

American Express Publishing’s Travel + Leisure magazine saw an 11 percent increase in ad pages from this time last year, boasting front-of-book spreads from Hermès, Boeing, Rolex, Cartier and Chanel.

Viking uses Breast Cancer Foundation auction, donations to connect with consumers

November 10, 2011

Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.

Jason Wu branches out with powder room collection available Spring 2012

November 9, 2011

Apparel and accessories designer Jason Wu collaborated with kitchen and bathroom manufacturing line Brizo to develop a powder room collection that will launch in Spring 2012.

Frette drives multichannel sales with Fall/Winter mailers

November 1, 2011

Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.

Neiman Marcus shrugs off economic overhang with extravagant 2011 Christmas Book

October 19, 2011

Department store Neiman Marcus unveiled its annual Christmas Book yesterday, filled with extravagant gifts such as speedboats, a Ferrari and international trips for the affluent consumer who really does have everything – and wants more.

How should luxury brands react to talk of a recession?

September 30, 2011

The flailing euro, sluggish stock market and general economic malaise has made the luxury industry wary about whether or not the United States is headed for a double-dip recession.