Radio

  • No categories


Luxury brand endorsements in popular song lyrics may influence purchases

August 30, 2013

Luxury brands that are endorsed by being mentioned in lyrics of popular songs likely see more brand awareness among younger consumers and may see an increase in purchases due to star influence.

Share on FacebookShare on LinkedInShare on Twitter

Armani leverages music passion for location-based radio ads

September 7, 2012

Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.

Share on FacebookShare on LinkedInShare on Twitter

W supplement proves valuable real estate for June issue

May 31, 2012

Gucci, Dolce & Gabbana, Yves Saint Laurent and other luxury advertisers took to the pages of both the June issue of Condé Nast’s W and its supplement “Trends” magazine to double the reach of ad campaigns.

Share on FacebookShare on LinkedInShare on Twitter

The evolution of luxury radio marketing

April 3, 2012

Due to Internet and mobile radio service providers as well as satellite radio’s increase in popularity, luxury marketers are reinventing the idea of radio marketing.

Share on FacebookShare on LinkedInShare on Twitter

Tiffany drives in-store traffic via mobile ads on Pandora

December 6, 2011

Jeweler Tiffany & Co. is looking to draw attention toward its Some Holidays are Unforgettable campaign through a partnership with personalized Internet radio service provider Pandora.

Share on FacebookShare on LinkedInShare on Twitter

Lexus, Mercedes reinvent radio marketing with Pandora sponsorships

October 7, 2011

Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.

Share on FacebookShare on LinkedInShare on Twitter

High-target audience key draw for luxury branded radio ads

August 22, 2011

Radio’s mass appeal and wide audience still makes it an effective medium for luxury marketers, particularly high-end automakers.

Share on FacebookShare on LinkedInShare on Twitter

Cadillac uses radio to promote Justin Bieber-influenced charity sponsorship

April 27, 2011

General Motors Co.’s Cadillac is using teen pop sensation Justin Bieber in a partnership with Sony Music to raise awareness and funds for Cure Duchenne via radio advertising.

Share on FacebookShare on LinkedInShare on Twitter

Tom Ford shares vision and inspiration via Sirius XM series

March 1, 2011

Designer and filmmaker Tom Ford is revealing his vision and inspiration in an exclusive monthly series on Sirius XM Radio.

Share on FacebookShare on LinkedInShare on Twitter