Jeweler Tiffany & Co. is looking to draw attention toward its Some Holidays are Unforgettable campaign through a partnership with personalized Internet radio service provider Pandora.
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
Radio’s mass appeal and wide audience still makes it an effective medium for luxury marketers, particularly high-end automakers.
General Motors Co.’s Cadillac is using teen pop sensation Justin Bieber in a partnership with Sony Music to raise awareness and funds for Cure Duchenne via radio advertising.
Designer and filmmaker Tom Ford is revealing his vision and inspiration in an exclusive monthly series on Sirius XM Radio.
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