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Net-A-Porter pushes Porter subscriptions as first anniversary nears

December 19, 2014

British ecommerce retailer Net-A-Porter is looking to increase circulation for its print publication Porter for the new year through a holiday email blast.

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Luxury advertisers stand out in December’s Vogue via sensory tactics

December 19, 2014

Luxury advertisers such as Gucci and Jimmy Choo promoted high-priced, as well as entry-level, products in Condé Nast’s December Vogue to spur gifting ideas.

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Robb Report’s purchase by Rockbridge to spur editorial growth

December 18, 2014

After months of negotiations, luxury lifestyle magazine Robb Report has been sold to a private equity firm for an undisclosed sum.

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Jewelers vie for holiday sparkle via placement in Tatler’s December edition

December 11, 2014

De Beers, Tiffany & Co. and Chanel were among the advertisers to push high-jewelry in the December issue of Tatler as readers looked to wow loved ones for the holidays.

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WSJ. magazine closes out 2014 with largest Holiday issue to-date

December 10, 2014

Ralph Lauren, Chanel and Hermès were among the advertisers to promote timeless gifting ideas in the Holiday issue of WSJ. magazine.

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British Vogue sees record-breaking 2014

December 9, 2014

Condé Nast’s British Vogue had a record 1,889 advertising pages in 2014, up 17 pages from the previous year.

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Real estate commands readers’ attention in Art Basel Miami Beach imprint

December 8, 2014

Fendi and Giorgio Armani looked to Niche Media’s special-edition imprint for Art Basel Dec. 4-7 to promote their residential properties during a time frame when numerous wealthy individuals flock to Miami Beach for the annual art festival.

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Scent strips create sensory gift guide in Vanity Fair’s December edition

December 5, 2014

Brands such as Chanel and Donna Karan looked to Vanity Fair’s December issue to propel interest in their fragrance ranges using traditional and sensory tactics.

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Veranda wraps up 2014 with fourth consecutive year of paging, revenue gains

December 1, 2014

Chanel and Armani Casa are among the luxury brands taking part in Veranda’s “season of style” in the publication’s November/December issue to increase product awareness before the holidays.

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Brands rely on repetition to spur gifting in W magazine’s November issue

November 26, 2014

Luxury advertisers such as Christian Dior and Dom Pérignon aimed for visibility in November’s W magazine by placing advertisements in the primary edition as well as its gift guide supplement.

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