Luxury marketers such as Chanel, Chopard and Vertu were included in Bloomberg Pursuits’ spring edition marking the magazine’s gravitation toward a full lifestyle publication.
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
Now that Net-A-Porter’s print magazine Porter has hit newsstands worldwide, how does its inaugural spring 2014 issue compare to well-established fashion imprints?
Fashion marketers such as Chanel, Gucci and Fendi aimed to make their presence known by featuring multiple advertisements in Condé Nast-owned Vogue’s March issue.
Fendi, Christian Dior and Louis Vuitton were among the fashion marketers that promoted the latest handbag designs in Condé Nast-owned Tatler’s March issue to complement the spring collections featured in the publication.
Hermès, Giorgio Armani and Saint Laurent Paris are among the fashion marketers who embraced the affluent readership of The Wall Street Journal’s monthly supplement WSJ. magazine owing to the lush pages ideal for displaying campaigns and the presence of top contenders.
Italian automaker Maserati is continuing centenary efforts to broaden its consumer base with a seven-page spread featuring supermodel Heidi Klum in the Sports Illustrated Swimsuit 50th Anniversary Issue.
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Colored-gemstone miner Gemfields is binding together its latest advertising effort with a promotion for a book dedicated to emeralds to garner interest in the brand’s industry role.
British automaker Bentley Motors accelerated its status as a full lifestyle brand by promoting its non-automotive product range in its branded magazine’s winter issue.