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Longines gains visibility at Breeders’ Cup through partnership

October 24, 2014

Swiss watchmaker Longines is furthering its relationship with the world of equestrian sports by becoming the official timekeeper and watch of the Breeders’ Cup World Championships.

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Douglas Elliman sits courtside with Knicks partnership

October 24, 2014

Real estate brokerage firm Douglas Elliman is entering a multi-year partnership with the New York Knicks to brand the courtside section that routinely draws celebrities.

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Starwood renews partnership with Mercedes Formula One Team

October 22, 2014

Starwood Hotels & Resorts Worldwide is extending the alliance between Starwood Preferred Guest and Mercedes AMG Petronas Formula One Team.

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Vacheron Constantin opens first Latin American shop

October 22, 2014

Swiss watchmaker Vacheron Constantin is opening its first Latin American boutique in Sao Paulo, Brazil.

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Magellan Jets opens office in Orlando

October 22, 2014

Private aviation provider Magellan Jets is opening a new office in Orlando, FL, to better serve its Floridian consumers.

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Fortnum & Mason creates pleasant afternoon for guests

October 21, 2014

British department store Fortnum & Mason is inviting consumers to enjoy some ice skating and tea as the weather cools.

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Oscar de la Renta dies at 82

October 21, 2014

The revered and cherished fashion designer Oscar de la Renta died on Oct. 20, after a long battle with cancer.

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Cartier displays masculine heritage at Harrods

October 21, 2014

British department store Harrods and French jeweler Cartier are celebrating the men of Cartier with a pop-up exhibition on the ground floor of the retailer this fall.

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Madison Avenue Heritage Week pays homage to top brands

October 21, 2014

Madison Avenue Business Improvement District is hosting Madison Avenue Fashion Heritage Week throughout 16 stores on the famed fashion street in New York to benefit and honor The Museum at Fashion Institute of Technology.

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Maserati extends centennial tours to embrace US drivers

October 21, 2014

Italian automaker Maserati is bringing its centennial celebration to the United States to build more brand unity.

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