British automaker Jaguar Land Rover is sponsoring the first Invictus Games Sept. 10-14 that gives sick or wounded service members the opportunity to compete in a number of sports.
Events / Causes
Four Seasons Hotels and Resorts is preparing for its next around the world package April 20 through May 5 that centers on the arts while traveling throughout Europe.
Leather goods maker Hermès is continuing to tout its connection to equestrian sports with a three-day show jumping event held at Paris’ Grand Palais March 14-16.
Compared to the spectacle Louis Vuitton runway shows became known for under the creative direction of Marc Jacobs, the label’s latest fashion show, the first by new creative director Nicolas Ghesquière, showed a focus on simplicity.
Luxury brands are waiting for the international polo season to hit full stride so they can court the affluent through sponsorships, special products and brand alignment.
French fashion house Chanel designed an unusual set for its fall/winter 2014-15 runway show, making the venue look like a supermarket.
Italian jeweler Bulgari is strengthening its relationship with the fashion industry by sponsoring The Glamour of Italian Fashion exhibit April 5 through July 27 at London’s Victoria & Albert Museum.
Luxury automakers jostled for the spotlight during the opening days of the Geneva Motor Shows with a host of releases that will likely set the tone for the year.
Toyota Corp.’s Lexus is teaming up with volunteer-driven charity St. Baldrick’s Foundation to raise awareness of children’s cancer leading up to St. Patrick’s Day with a contest that promotes solidarity.
British automaker Aston Martin is gearing up for its largest racing program to celebrate the most extensive motorsport campaign in the brand’s history.