How apps drive Super Bowl engagement opportunities
February 2, 2012It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.
Editorials
8 top tech trends for media to watch in 2012
January 20, 2012Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?
A blueprint for luxury brands to go mobile
November 1, 2010With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
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