Editorials

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Luxury branding for today’s woman: What has to change

April 11, 2016

It is time to redefine luxury around more substantial core values or face the consequences.

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Condolences pour in for Zaha Hadid, architect and luxury brand collaborator

March 31, 2016

Noted architect Zaha Hadid’s sudden death on the morning of March 31 shocked fans and followers of her work, including luxury brands and retailers that banked on her iconic designs that worked for trinkets as much as they did for bricks, mortar and steel buildings.

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After Mobilegeddon, focus on site search for mobile-friendliness

May 14, 2015

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

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Silence on Net Neutrality reversal will throttle mobile innovation

April 25, 2014

Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

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Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero

February 21, 2014

Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.

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Designing a mobile presence

August 6, 2013

This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.

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Is there an affluent mindset, and does it affect the way they buy?

July 11, 2013

Freed from the day-today issues of financial security, the truly wealthy are more focused on achievement, self-actualization, personal impact and legacies than the rest of us.

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Office for mobile is key to Microsoft’s future. Anyone home?

May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

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Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.

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