In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.
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Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, competitors and industry pundits, and the envy of those VC-backed, revenue-less digital wonders waiting in the wings to be swooped into Google’s or another Silicon Valley giant’s arms.
This is the second article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
Freed from the day-today issues of financial security, the truly wealthy are more focused on achievement, self-actualization, personal impact and legacies than the rest of us.
While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.
Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.
As mobile and online commerce has grown, kids have become comfortable and, in some cases, more so than their parents in purchasing goods online. This is why a gap has emerged.
Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.