Editorials


How apps drive Super Bowl engagement opportunities

February 2, 2012

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.


8 top tech trends for media to watch in 2012

January 20, 2012

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

A blueprint for luxury brands to go mobile

November 1, 2010

With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.