Consumer packaged goods

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Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

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L2 adds CEO to guide expansion

August 14, 2014

Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.

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Fortnum & Mason highlights heritage through expedition sponsorships

August 12, 2014

British department store Fortnum & Mason is sponsoring an expedition across the Indian Ocean this summer as a continuation of the brand’s historical focus on adventure.

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Charbonnel et Walker expands to Selfridges to reach more consumers

August 1, 2014

London-based chocolatier Charbonnel et Walker will now have a concession at British department store Selfridges’ Oxford Street location.

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Fortnum & Mason offers Sunday delivery to better consumer relations

June 25, 2014

British department store Fortnum & Mason will be the first retailer to participate in the Sunday delivery option from Royal Mail Group’s Parcelforce.

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US Internet advertising revenues jump 19pc in Q1: report

June 13, 2014

Brands continue to up their digital advertising budgets, according to the Interactive Advertising Bureau.

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Interior Brazilian cities poised to ignite next wave of growth: BCG

June 5, 2014

A new report by Boston Consulting Group argues that Brazil’s interior market, the cities outside of major metropolitan areas, are underserved by companies across sectors and consumers there have nearly 20 percent more disposable income on average than their primary city counterparts.

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Not addressing the “Chinese Firewall” can haunt luxury ecommerce

May 19, 2014

Luxury brands occasionally struggle to present Chinese consumers with a seamless Web experience due to the country’s tight Internet rules.

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Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile

May 2, 2014

NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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Twitter supplies Web site cards to lower cost-per-clicks

April 28, 2014

Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.

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