Consumer packaged goods

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92pc of affluent consumers made online purchase in Q4 of 2013: report

April 17, 2014

Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.

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77pc of affluent millennials optimistic about economy: report

April 3, 2014

The latest installment of the Shullman Pulse found that purchasing patterns among millionaire millennials diverge noticeably from those of millionaire Gen-X’ers and Boomers.

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Fortnum & Mason looks beyond food with Stationery Week events

April 1, 2014

British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.

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Fabergé campaign puts beacons inside 275 eggs across New York

April 1, 2014

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.

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Expert content lifts purchase intent more than branded user-generated media

March 31, 2014

SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.

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Jolting jaded consumers with out-of-home displays, events

March 31, 2014

SAN FRANCISCO – Brands are leveraging innovative in-store and out-of-home tactics to educate, build awareness and stoke sales, according to a session March 27 at ad:tech San Francisco.

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Finding ways around the standard mobile banner ad

March 28, 2014

SAN FRANCISCO – Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.

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A mountain of big data, a mountain of stories

March 27, 2014

SAN FRANCISCO – Big Data tends to be regarded as a treasure chest crammed with latent sales, which can lure brands away from the benefits of traditional storytelling, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Building enduring partnerships with social influencers

March 27, 2014

SAN FRANCISCO – As the role of social influencers has expanded over the past few years, brands have developed sophisticated methods of vetting potential partnerships, according to panelists at a session March 26 at ad:tech San Francisco 2014.

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Young affluents provide the best growth potential: study

March 14, 2014

In today’s economy, luxury marketers should look more toward psychographics than income demographics when trying to pinpoint a target audience, according to a new study by Unity Marketing.

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