Brands across product categories need to begin positioning themselves for the coming consumer boom in Mexico, according to a new report by The Boston Consulting Group.
Consumer packaged goods
- No categories
Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.
LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.
German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.
Department store chain Barneys New York is collaborating with engraved stationer Connor for a digital interpretation of bespoke stationery.
NEW YORK – South Korea’s popular culture, brands and blazing Internet speeds are propelling the country into territory that has long been occupied by the United States, according to L2′s founder at the L2 Forum Nov. 10.
Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.
Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.