London department store Harrods is looking to expand its customer base through a new digital wine boutique on its ecommerce site that contains shopping guides and serving tips.
Consumer packaged goods
NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.
Krug Champagne is upping its status among spirits aficionados by appointing Master Sommelier Ian Cauble as the brand’s first U.S. ambassador rather than tapping a celebrity personality.
Estee Lauder’s Bobbi Brown is using mobile advertising to promote its new Grand Central Station location in New York and drive consumers to it.
NEW YORK – A Louis Vuitton executive at the Luxury Interactive 2012 conference this week said that smartphone users need to be given choices on optimized brand sites so that marketers can cater to their needs on the device.
Beauty marketer Lancôme is leveraging its three-year partnership with St. Jude Children’s Research Hospital through Génifique Day on which the brand will donate $7 with the purchase of select Génifique product bottles.
Retailer Neiman Marcus is letting consumers interact with its 2012 Christmas Book through a mobile application that reads digital watermarks on the fantasy gifts pages and reveals additional content.
Beauty brand Laura Mercier is using Vogue.com to promote The Laura Mercier Ovarian Cancer Fund that is designed to allow donations to the cause.