Consumer packaged goods

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Local Chinese brands gaining market share from foreign competitors: Bain

July 2, 2015

Fast-moving consumer goods categories are experiencing a deceleration in China due to changing shopping habits, new online channels and disruptive pricing dynamics, according to a new report by Bain & Company and Kantar Worldpanel.

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China slowdown offset by “high-speed” households: report

June 30, 2015

High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.

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Ultra-affluent most likely to spend on luxury vacations: report

June 23, 2015

Barring new injections of economic turmoil around the world, luxury purchases are on track to steadily increase in the United States through the rest of 2015, according to a new report by Shullman Research Center.

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62pc of global execs think customer loyalty is fading: Bain

June 16, 2015

As the global economy unleashes new opportunities and risks, executives for global companies are increasingly optimistic, according to a new report by Bain & Company.

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Time to expand retail footprint in Mexico: BCG

May 6, 2015

Brands across product categories need to begin positioning themselves for the coming consumer boom in Mexico, according to a new report by The Boston Consulting Group.

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Mikimoto and Ladurée offer pearl-inspired macaroons

April 24, 2015

Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.

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Chandon makes it glitter in Elle mobile ad

December 17, 2014

LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.

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Hennessy uses personalized engravings to promote holiday gifting

December 15, 2014

LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.

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Marketers making mobile moments more personal as investment surges

December 8, 2014

Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.

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BMW celebrates motorsport anniversary with documentary release

December 2, 2014

German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.

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