Starwood’s St. Regis Hotels and Resorts is presenting a unified front to consumers with a new signature scent that will perfume its many locations around the world.
Consumer packaged goods
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Fast-moving consumer goods categories are experiencing a deceleration in China due to changing shopping habits, new online channels and disruptive pricing dynamics, according to a new report by Bain & Company and Kantar Worldpanel.
High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.
Barring new injections of economic turmoil around the world, luxury purchases are on track to steadily increase in the United States through the rest of 2015, according to a new report by Shullman Research Center.
As the global economy unleashes new opportunities and risks, executives for global companies are increasingly optimistic, according to a new report by Bain & Company.
Brands across product categories need to begin positioning themselves for the coming consumer boom in Mexico, according to a new report by The Boston Consulting Group.
Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.
LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.
Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.