Consumer packaged goods

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Time to expand retail footprint in Mexico: BCG

May 6, 2015

Brands across product categories need to begin positioning themselves for the coming consumer boom in Mexico, according to a new report by The Boston Consulting Group.

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Mikimoto and Ladurée offer pearl-inspired macaroons

April 24, 2015

Japanese jeweler Mikimoto has teamed with French patisserie Ladurée to create a gift box representing both brands.

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Chandon makes it glitter in Elle mobile ad

December 17, 2014

LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.

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Hennessy uses personalized engravings to promote holiday gifting

December 15, 2014

LVMH-owned cognac maker Hennessy is encouraging gifting of its bottles with personalized options this holiday season.

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Marketers making mobile moments more personal as investment surges

December 8, 2014

Companies are pouring millions of dollars into retrofitting their corporate culture and business models, promising to make personal advertising a reality as the mobile engagement platform market explodes.

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BMW celebrates motorsport anniversary with documentary release

December 2, 2014

German automaker BMW is releasing a documentary to celebrate the brand’s motorsport team’s 50-year anniversary.

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Barneys teams with stationer for digital twist on hand-written notes

November 24, 2014

Department store chain Barneys New York is collaborating with engraved stationer Connor for a digital interpretation of bespoke stationery.

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South Korea emerging as top global tastemaker: L2

November 12, 2014

NEW YORK – South Korea’s popular culture, brands and blazing Internet speeds are propelling the country into territory that has long been occupied by the United States, according to L2′s founder at the L2 Forum Nov. 10.

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Keep Web sites slim in China: report

August 18, 2014

Many global brands have Web sites in China that take up to 20 seconds to load, a wait time that inevitably impacts consumer interaction, according to a new report by Catchpoint.

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L2 adds CEO to guide expansion

August 14, 2014

Business intelligence firm L2 has appointed a new CEO, Scott Ernst, to spearhead expansion plans.

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