The intersection of contemporary art and luxury has always been hectic with shout-outs and an atmosphere of grandeur, but when the two fields merge through collaborations, can tangible value be gleaned?
Consumer packaged goods
New York retailer Bergdorf Goodman chose a social approach to releasing its children’s holiday gift guide that asks its Facebook fans to share the worst gifts they received in their youth.
NEW YORK – L2′s founder predicted that technology giant Apple will be venturing into luxury categories in the near future to capitalize on enormous profit margins and its pristine brand image at the L2 Forum 2013.
NEW YORK – Thirty-eight percent of connected consumers post brand-related photos every day, while 31 percent post branded-related videos daily, according to executives from Expo Communications and Geometry Global at ad:tech New York 2013.
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.
U.S. label Oscar de la Renta teamed up with The Peninsula Hotels to provide guests at all of the chain’s global properties with an original bathroom amenities collection and unisex fragrance.
London department store Harrods is looking to expand its customer base through a new digital wine boutique on its ecommerce site that contains shopping guides and serving tips.
NEW YORK – A L’Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.
Spirits marketer Moët & Chandon USA’s Champagne Day video campaign that encouraged social media users to share a branded toast with their friends earned more than 1 million impressions and 70,000 YouTube views.
Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.